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Christmas Hoodie

Fail

Shoppers spend only $0 a year here, so Christmas Hoodie is a Fail.

Flapen Score
26
26 / 100
Ranks 2,414 of 2,461 Fashion niches · −22 vs the category median of 48
Market size
£0/yr273K searches / yr
90-day growth
-65.9%search demand this quarter
Competition
70%top-5 click share · 8 brands · 13 sellers

Flapen Score

Christmas Hoodie against its category

The dotted line is the Fashion average. Past it, Christmas Hoodie is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Hoodie 273K times last year and spent an estimated £0. The top 5 brands take 77% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -65.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-65.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
christmas hoodie91K searches a year

02 · Price

A sale here is worth £18.52.

Listings sell for £18.52 on average, from £10.12 to £31.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.52 that is £0 to £2K a year per listing.

Average price
£18.52inside the $15 to $100 sweet spot
Price range
£10.12–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #1,329 within Jumpers, Cardigans & Sweatshirts. It carries 3,606 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
23.0%
Average rank
#1,329in Jumpers, Cardigans & Sweatshirts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,606per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Christmas Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

13

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Gift Hub23%
  • Spiral20%
  • Felcia13%
  • Disney11%
  • Amazon Essentials10%
  • The Grinch8%
  • Open — no brand owns it (2 brands, 15%)

Demand

Christmas Hoodie search demand

Weekly searches over the year. Pick a range.

40K30KSpike '26Dec '25Jan '26Feb '26Apr '26May '26Jun '26

Search terms

Top Christmas Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas hoodie91K/yr
  • christmas hoodies for men14K/yr
  • xmas hoodie8K/yr
  • christmas hoodies16K/yr
  • christmas hoodie for men45K/yr
  • christmas hoodies for women31K/yr
  • christmas hoodie for women7K/yr
  • xmas hoodie for men12K/yr
  • mens christmas hoodies10K/yr
  • mens christmas hoodie15K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.18

the body is short

Durability50%−0.42

Went bobbly

Love

Size-Overall33%−0.18

My daughter loves how big this is. 13

True to size

Soft Feel17%

Big softy n cosy

Material Quality17%+1.23

Absolutly brilliantly made and great material

Warmth17%+1.23

Warm and cozy

Value For Money17%+1.23

good value for money

Return

2.8% Return rate 83% Fixable by listing

Size-Overall67%▁█▁█▁█

the body is short

Arm Fit17%▁▁▁▁█▁
Comfort-Overall17%█▁▁▁▁▁

FAQ

Common Christmas Hoodie questions

Answered from the same tracked data.