Christmas Gifts for Dad

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

342K

Growth, 90 days vs prior 90

+42.4%

Conversion, latest week

3.0%

Market size, estimated

£86Ka year

Peak month

December29.6× the quietest month

Top search term

best dad gifts56K searches a year

Listings sell for £8.45 on average, from £3.46 to £14.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £8.45 that is £0 to £845 a year per listing.

Average price

£8.45under the $15 to $100 sweet spot

Price range

£3.46–£14.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£845

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #73 within Accessories. It carries 3,044 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

4.8%

Average rank

#73in Accessories

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,044per listing

Listings tracked

27

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months