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Christmas Earrings

Fail

Prices span $2.53–$12.18, mostly outside the sweet spot, so Christmas Earrings is a Fail.

Flapen Score
37
37 / 100
Ranks 2,090 of 2,461 Fashion niches · −11 vs the category median of 48
Market size
£80K/yr618K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
68%top-5 click share · 15 brands · 20 sellers

Flapen Score

Christmas Earrings against its category

The dotted line is the Fashion average. Past it, Christmas Earrings is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Earrings 618K times last year and spent an estimated £80K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 618K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
618K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.0%
Market size, estimated
£80Ka year
Peak month
December705.4× the quietest month
Top search term
christmas earrings256K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £2.53 to £12.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £6.33 that is £633 to £2K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£2.53–£12.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£633–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #7,885 within Novelty Jewellery. It carries 138 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
94%
Out of stock, average day
32.2%
Average rank
#7,885in Novelty Jewellery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
138per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

30%

  • Talking Tables30%
  • Sfoni12%
  • NARMO11%
  • Yujinpu8%
  • strrng5%
  • Toyvain5%

Demand

Christmas Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 705.4×

Search terms

Top Christmas Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas earrings256K/yr
  • christmas jewellery34K/yr
  • christmas earrings for women uk127K/yr
  • christmas earrings studs13K/yr
  • christmas tree earrings15K/yr
  • xmas earrings for women22K/yr
  • christmas earrings for women23K/yr
  • christmas jewellery for women15K/yr
  • christmas stud earrings14K/yr
  • silver christmas earrings13K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%

Too small

A little smaller than on the feather for me

ridiculously small

Durability11%−0.15

Broke first time

Connectivity-Overall11%−0.15

Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work

Advertised Vs Actual Product11%+1.73

which is very misleading

Quality-Overall11%

Not great quality

Love

Value For Money25%+3.17

Pretty and very good value

Advertised Vs Actual Product25%+1.73

Just as described

Quality-Overall13%

beautiful quality

Color8%−0.15

Pretty

Return

0.9% Return rate 67% Fixable by listing

Size-Overall50%▁▁▆█▁▁

Too small

A little smaller than on the feather for me

ridiculously small

Advertised Vs Actual Product17%▁█▁▁▁▁

which is very misleading

Functionality-Overall17%▁▁█▁▁▁
Quality-Overall8%▁▁▁▁▁█

Not great quality

Strength8%▁▁▁▁▁█

FAQ

Common Christmas Earrings questions

Answered from the same tracked data.