Christmas Dress
FailShoppers spend only $0 a year here, so Christmas Dress is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £0/yr855K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 30%top-5 click share · 26 brands · 33 sellers
Flapen Score
Christmas Dress against its category
The dotted line is the Fashion average. Past it, Christmas Dress is stronger. Inside it, weaker.
Market
The Christmas Dress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Dress 855K times last year and spent an estimated £0. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 855K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- December1013.9× the quietest month
- Top search term
- christmas dresses for women274K searches a year
02 · Price
A sale here is worth £19.42.
Listings sell for £19.42 on average, from £6.16 to £33.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £19.42 that is £0 to £2K a year per listing.
- Average price
- £19.42inside the $15 to $100 sweet spot
- Price range
- £6.16–£33.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 17.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #1,267 within Novelty & Special Use Clothing. It carries 1,240 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 89%
- Out of stock, average day
- 27.6%
- Average rank
- #1,267in Novelty & Special Use Clothing
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,240per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Christmas Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AUSELILY Womens Long Sleeve Dress Knee-Length Christmas Tree Gloves L
- Price
- £16.13
- Rating
- 4.2/5
- Reviews
- 2,207
- Age
- 5y ago
GRACE KARIN Ladies Daily Party Sequin Dress Christmas Holiday Dance Sleeveless Sequined Dress Khaki XL
- Price
- £31.65
- Rating
- 4.4/5
- Reviews
- 618
- Age
- 1y ago
Navneet Women Square Neck Mini Dress Ruched Long Sleeve Dress Sexy Bodycon Dresses Cocktail Party Dresses Club Going Out Black S
- Price
- £13.54
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 11mo ago
DRESSTELLS Dark Green Velvet Dress for Women Holiday Cocktail Wedding Guest Dresses with Long Sleeves Winter Formal Evening Party Emerald Green L
- Price
- £20.31
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Wellwits Womens Wrap Work Cocktail Vintage Dress Christmas Red M
- Price
- £23.62
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 2y ago
Trending
90-day click momentum
GRACE KARIN Womens Dress Elegant Sleeveless Wrap Shawl Collar Bodycon Business Dresses for Ladies Dark Purple Size 8 UK
- Price
- £22.11
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 11mo ago
GRECERELLE Womens Summer Maxi Dress Boho Floral Cocktail Midi Polka Dot Wrap Dresses V Neck Casual Party Bohemian Flowy Long Dress for Ladies
- Price
- £20.43
- Rating
- 4.1/5
- Reviews
- 24,359
- Age
- 5y ago
GRACE KARIN Elegant Sequin Dress for Women UK Bodycon Cocktail Party Evening Wedding Guest Dress with Shawl Cover Up Gold XXL
- Price
- £17.75
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 1y ago
GRACE KARIN Black Dresses for Women Christmas V Neck Cocktail Party Pencil Dresses with Belt Wine Red XL
- Price
- £26.68
- Rating
- 4.3/5
- Reviews
- 250
- Age
- 1y ago
Love My Fashions Christmas Dresses for Women UK Xmas Party Costume Adult Reindeer Snowman Santa Snowflake Swing Skater Printed Novelty Tops
- Price
- £6.16
- Rating
- 4.0/5
- Reviews
- 136
- Age
- 8mo ago
Newest
by launch dateLove My Fashions Christmas Dresses for Women UK Xmas Party Costume Adult Reindeer Snowman Santa Snowflake Swing Skater Printed Novelty Tops
- Price
- £6.16
- Rating
- 4.0/5
- Reviews
- 136
- Age
- 8mo ago
Navneet Women Square Neck Mini Dress Ruched Long Sleeve Dress Sexy Bodycon Dresses Cocktail Party Dresses Club Going Out Black S
- Price
- £13.54
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 11mo ago
DRESSTELLS Red Velvet Sequin Cocktail Dress Womens Sparkly Long Sleeve Winter Christmas Holiday Party Formal Wedding Guest Wrap Dresses DarkRed XL
- Price
- £27.44
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 11mo ago
GRACE KARIN Womens Dress Elegant Sleeveless Wrap Shawl Collar Bodycon Business Dresses for Ladies Dark Purple Size 8 UK
- Price
- £22.11
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 11mo ago
SCARLET DARKNESS Women Christmas Dresses Red Square Neck Sleeveless Maxi Retro Renaissance Fancy Dress for Halloween Party M
- Price
- £31.52
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
33
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
30%
Top 20: 69%
Open market
47%
- GRACE KARIN19%
- AUSELILY12%
- DRESSTELLS6%
- Amazon Essentials6%
- New Camp Ltd5%
- P&R DANCEWEAR LTD5%
Demand
Christmas Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1013.9×
Search terms
Top Christmas Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas dresses for women274K/yr
- christmas dress169K/yr
- christmas dresses29K/yr
- christmas dresses for women uk72K/yr
- womens christmas dress58K/yr
- xmas dresses for women uk28K/yr
- christmas dress women30K/yr
- ladies christmas dress30K/yr
- christmas jumper dress46K/yr
- christmas dress for women16K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Dress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
size down
Tutu only 1 size so wont fit larger people
I wish they made it in more colours
Face stickers didnt stick for longer than 5 minutes
Not really sticky
there was quite a few threads loose
Its thin material
Love
great quality
Beautiful and good quality
Great quality looks stunning in
It fits amazing
Absolutely love this dress perfect fit
true to size UK
Very comfortable
gives you an hour glass figure- really comfortable to wear
Comfortable
Easy to wear great colours
stretchy
Return
17.9% Return rate 73% Fixable by listing
size down
Tutu only 1 size so wont fit larger people
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Dress questions
Answered from the same tracked data.