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Christmas Cardigan

Fail

Shoppers spend an estimated $0 a year here, so Christmas Cardigan is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£0/yr367K searches / yr
90-day growth
-63.8%search demand this quarter
Competition
55%top-5 click share · 10 brands · 14 sellers

Flapen Score

Christmas Cardigan against its category

The dotted line is the Fashion average. Past it, Christmas Cardigan is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Cardigan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Cardigan 367K times last year and spent an estimated £0. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-63.8%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December1140.6× the quietest month
Top search term
christmas cardigan131K searches a year

02 · Price

A sale here is worth £20.12.

Listings sell for £20.12 on average, from £11.54 to £74.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.12 that is £0 to £2K a year per listing.

Average price
£20.12inside the $15 to $100 sweet spot
Price range
£11.54–£74.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #700 within Jumpers, Cardigans & Sweatshirts. It carries 6,124 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#700in Jumpers, Cardigans & Sweatshirts
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,124per listing
Listings tracked
17

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Cardigan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

14

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

18%

  • PCEAIIH22%
  • Amazon Essentials16%
  • SANSIWU16%
  • Aottori11%
  • OUGES10%
  • RUIWANBBY7%
  • Open — no brand owns it (4 brands, 18%)

Demand

Christmas Cardigan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '25Holiday '25Spike '26JanFebMarJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1140.6×

Search terms

Top Christmas Cardigan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas cardigan131K/yr
  • christmas cardigan for women15K/yr
  • christmas cardigans17K/yr
  • christmas cardigans for women uk80K/yr
  • christmas cardigans for women8K/yr
  • christmas cardigan women41K/yr
  • womens christmas cardigans17K/yr
  • ladies christmas cardigan17K/yr
  • xmas cardigan6K/yr
  • womens christmas cardigan15K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Cardigan

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Order a size bigger than normal”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Christmas Cardigan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data