Christmas Cardigan
FailShoppers spend only $0 a year here, so Christmas Cardigan is a Fail.
- Flapen Score
- 33 / 100Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 4833
- Market size
- £0/yr367K searches / yr
- 90-day growth
- -63.8%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 14 sellers
Flapen Score
Christmas Cardigan against its category
The dotted line is the Fashion average. Past it, Christmas Cardigan is stronger. Inside it, weaker.
Market
The Christmas Cardigan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Cardigan 367K times last year and spent an estimated £0. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 367K
- Growth, 90 days vs prior 90
- -63.8%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- December1140.6× the quietest month
- Top search term
- christmas cardigan131K searches a year
02 · Price
A sale here is worth £20.12.
Listings sell for £20.12 on average, from £11.54 to £74.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.12 that is £0 to £2K a year per listing.
- Average price
- £20.12inside the $15 to $100 sweet spot
- Price range
- £11.54–£74.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #700 within Jumpers, Cardigans & Sweatshirts. It carries 6,124 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #700in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,124per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Christmas Cardigan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PCEAIIH Womens Cardigan Christmas Snowflake Reindeer Knitted Sweater Lightweight Button Down Cardigan Knit Casual Outwear Xmas Red
- Price
- £17.19
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
OUGES Womens Christmas Cardigan Shirt with Pockets Long Sleeve Open Front Lightweight Cardigan(Red M)
- Price
- £15.71
- Rating
- 4.2/5
- Reviews
- 15,525
- Age
- 5y ago
RUIWANBBY Christmas Sweater for Women Cute Embroidery V Neck Sleeveless Button Down Knit Vest Top Fall Winter Cardigan Clothes (Watermelon Red S)
- Price
- £11.54
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago
Women s Christmas Cardigans Ugly Christmas Sweaters Long Sleeve V Neck Button Down Sweaters with Fun Patterns and Animals (A-Black S)
- Price
- £21.44
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 2y ago
Women s Christmas Cardigans Ugly Christmas Sweaters Long Sleeve V Neck Button Down Sweaters with Fun Patterns and Animals (A-Black L)
- Price
- £22.09
- Rating
- 3.6/5
- Reviews
- 17
- Age
- 2y ago
Trending
90-day click momentum
Gamboa Alpaca Womens Cardigans Hooded Lightweight Cardigan for Ladies Temperature Regulation
- Price
- £74.84
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 8y ago
Aottori Christmas Cardigans for Women UK Open Front Xmas Jumpers Ladies Long Sleeve Zip Up Cardigan Knitted Funny Reindeer Snowflakes Knitwear Green M
- Price
- £17.69
- Rating
- 4.3/5
- Reviews
- 2,406
- Age
- 11mo ago
Amazon Essentials Womens Lightweight Long Open-Front Cardigan (Available in Plus Size) Black XL
- Price
- £14.35
- Rating
- 4.2/5
- Reviews
- 27,324
- Age
- 7y ago
GRACE KARIN Womens Christmas Party Cardigan Soft Warm Night Out Knitwear Autumn Winter Longline Cardigan Yellow Coffee L
- Price
- £16.59
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 10mo ago
PCEAIIH Womens Cardigan Christmas Snowflake Reindeer Knitted Sweater Lightweight Button Down Cardigan Knit Casual Outwear Xmas Red
- Price
- £17.19
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
Newest
by launch dateGRACE KARIN Womens Christmas Party Cardigan Soft Warm Night Out Knitwear Autumn Winter Longline Cardigan Yellow Coffee L
- Price
- £16.59
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 10mo ago
RUIWANBBY Christmas Sweater for Women Cute Embroidery V Neck Sleeveless Button Down Knit Vest Top Fall Winter Cardigan Clothes (Watermelon Red S)
- Price
- £11.54
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago
Aottori Christmas Cardigans for Women UK Open Front Xmas Jumpers Ladies Long Sleeve Zip Up Cardigan Knitted Funny Reindeer Snowflakes Knitwear Green M
- Price
- £17.69
- Rating
- 4.3/5
- Reviews
- 2,406
- Age
- 11mo ago
Aottori Christmas Jumpers for Women Zip Up Knit Christmas Cardigans Ladies Open Front Xmas Sweaters Funny Reindeer Snowflakes Knitwear Outwear Black S
- Price
- £14.26
- Rating
- 4.3/5
- Reviews
- 2,406
- Age
- 11mo ago
Sykooria Chunky Christmas Women Cardigans Front Full Zip Long Sleeve Snowflake Knit Coats Jacket
- Price
- £11.65
- Rating
- 4.2/5
- Reviews
- 278
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
14
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
18%
- PCEAIIH22%
- Amazon Essentials16%
- SANSIWU16%
- Aottori11%
- OUGES10%
- RUIWANBBY7%
- Open — no brand owns it (4 brands, 18%)
Demand
Christmas Cardigan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1140.6×
Search terms
Top Christmas Cardigan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas cardigan131K/yr
- christmas cardigan for women15K/yr
- christmas cardigans17K/yr
- christmas cardigans for women uk80K/yr
- christmas cardigans for women8K/yr
- christmas cardigan women41K/yr
- womens christmas cardigans17K/yr
- ladies christmas cardigan17K/yr
- xmas cardigan6K/yr
- womens christmas cardigan15K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Cardigan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Order a size bigger than normal
Love
fits well
After ordering and returning a few other Christmas jerseys that were obviously made for smaller people, an XXL was the looser fit and better size that I was looking for
Lively quality and fit
Good value
Lovely quality
Beautiful colour and the quality seems good
It's as it says it is
The cardigan is light enough for summer
It ideal weight for Summer
Return
6.7% Return rate 77% Fixable by listing
Order a size bigger than normal
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Cardigan questions
Answered from the same tracked data.