Is christmas brooch profitable to sell on Amazon United Kingdom?

The niche generates £9K/yr across 4 tracked products. 90-day search growth is -26.4%. Flapen's verdict: Skip it (22/100).

How competitive is the christmas brooch niche?

4 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in christmas brooch?

Top complaints mined from reviews: Quality-Overall, Durability, Connectivity-Overall. The return rate is 1.1%.

When does demand for christmas brooch peak?

Demand peaks in Nov–Dec; the busiest month runs 211.3× the quietest.

What does it cost to enter the christmas brooch niche?

Listings span £3.92–£10.74; the average listing price is £6.88 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.

christmas brooch

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great378.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.88

avg listing price — sweet spot $15–$100

Growth

Bad-26.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£9K

£9K/yr · 130K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.92–£10.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, christmas brooch is a £9K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 22/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

christmas brooch market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £34K–£41K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,144
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 35.4%
Avg brand age: 31 months
Avg seller age: 219 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Talking Tables28%
Philip Jones25%
LYGGIE25%
Healvian23%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -26.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 211.3×

Open Trend

Top christmas brooch search terms

christmas brooch28K/yr -18.7%0.0% conv.
christmas brooches31K/yr -30.6%0.0% conv.
christmas brooches for women37K/yr -43.3%0.0% conv.
christmas badges15K/yr +24.0%0.0% conv.
christmas tree brooch7K/yr -44.8%0.7% conv.
christmas brooches for women uk8K/yr -9.9%0.0% conv.
christmas pins5K/yr -45.4%0.0% conv.

All search terms

Top christmas brooch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm

Talking Tables£5.304.0★321 rev

Philip Jones Christmas Tree Brooch

Philip Jones£7.554.7★1,168 rev

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style

LYGGIE£10.744.5★17 rev

Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls

Healvian£3.924.7★7 rev

Newest

by launch date

Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls

Healvian£3.927 rev

1y ago

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style

LYGGIE£10.7417 rev

1y ago

Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm

Talking Tables£5.30321 rev

8y ago

Philip Jones Christmas Tree Brooch

Philip Jones£7.551,168 rev

9y ago

What buyers say about christmas brooch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Looks good and a decent size”

Color25%

“colourful”

Gifting Purpose25%

“Will make lovely gifts”

Quality-Overall25%

“Made nice”

What buyers complain about

Quality-Overall33%

“Not great quality”

Durability33%

“Broke first time”

Connectivity-Overall33%

“Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work”

Common questions

Is christmas brooch profitable to sell on Amazon United Kingdom?: The niche generates £9K/yr across 4 tracked products. 90-day search growth is -26.4%. Flapen's verdict: Skip it (22/100).
How competitive is the christmas brooch niche?: 4 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in christmas brooch?: Top complaints mined from reviews: Quality-Overall, Durability, Connectivity-Overall. The return rate is 1.1%.
When does demand for christmas brooch peak?: Demand peaks in Nov–Dec; the busiest month runs 211.3× the quietest.
What does it cost to enter the christmas brooch niche?: Listings span £3.92–£10.74; the average listing price is £6.88 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.