Christmas Brooch
FailThe top 5 products take 100% of clicks, so Christmas Brooch is a Fail.
- Flapen Score
- 22 / 100Ranks 2,438 of 2,461 Fashion niches · −26 vs the category median of 4822
- Market size
- £9K/yr130K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 8 sellers
Flapen Score
Christmas Brooch against its category
The dotted line is the Fashion average. Past it, Christmas Brooch is stronger. Inside it, weaker.
Market
The Christmas Brooch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Brooch 130K times last year and spent an estimated £9K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 22 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £9Ka year
- Peak month
- December211.3× the quietest month
- Top search term
- christmas brooch28K searches a year
02 · Price
A sale here is worth £6.88.
Listings sell for £6.88 on average, from £3.92 to £10.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.88 that is £0 to £688 a year per listing.
- Average price
- £6.88under the $15 to $100 sweet spot
- Price range
- £3.92–£10.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£688
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #2,144 within Novelty Jewellery. It carries 378 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 35.4%
- Average rank
- #2,144in Novelty Jewellery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 378per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Christmas Brooch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm
- Price
- £5.30
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 8y ago

Philip Jones Christmas Tree Brooch
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 9y ago

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm
- Price
- £5.30
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 8y ago

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

Philip Jones Christmas Tree Brooch
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 9y ago
Newest
by launch date
Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls
- Price
- £3.92
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 1y ago

Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm
- Price
- £5.30
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 8y ago

Philip Jones Christmas Tree Brooch
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 1,168
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Talking Tables28%
- Philip Jones25%
- LYGGIE25%
- Healvian23%
Demand
Christmas Brooch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 211.3×
Search terms
Top Christmas Brooch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas brooch28K/yr
- christmas brooches31K/yr
- christmas brooches for women37K/yr
- christmas badges15K/yr
- christmas tree brooch7K/yr
- christmas brooches for women uk8K/yr
- christmas pins5K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Brooch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality
Broke first time
Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work
Love
Looks good and a decent size
colourful
Will make lovely gifts
Made nice
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Brooch questions
Answered from the same tracked data.









