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Christmas Brooch

Fail

The top 5 products take 100% of clicks, so Christmas Brooch is a Fail.

Flapen Score
22
22 / 100
Ranks 2,438 of 2,461 Fashion niches · −26 vs the category median of 48
Market size
£9K/yr130K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 8 sellers

Flapen Score

Christmas Brooch against its category

The dotted line is the Fashion average. Past it, Christmas Brooch is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Brooch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Brooch 130K times last year and spent an estimated £9K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
1.0%
Market size, estimated
£9Ka year
Peak month
December211.3× the quietest month
Top search term
christmas brooch28K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £3.92 to £10.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.88 that is £0 to £688 a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£3.92–£10.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£688
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.4% of listings are out of stock. The average listing ranks #2,144 within Novelty Jewellery. It carries 378 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
35.4%
Average rank
#2,144in Novelty Jewellery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Christmas Brooch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£861£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Talking Tables28%
  • Philip Jones25%
  • LYGGIE25%
  • Healvian23%

Demand

Christmas Brooch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 211.3×

Search terms

Top Christmas Brooch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas brooch28K/yr
  • christmas brooches31K/yr
  • christmas brooches for women37K/yr
  • christmas badges15K/yr
  • christmas tree brooch7K/yr
  • christmas brooches for women uk8K/yr
  • christmas pins5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Brooch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.05

Not great quality

Durability33%−0.15

Broke first time

Connectivity-Overall33%−0.15

Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work

Love

Size-Overall25%+1.63

Looks good and a decent size

Color25%+1.63

colourful

Gifting Purpose25%+1.63

Will make lovely gifts

Quality-Overall25%−0.05

Made nice

FAQ

Common Christmas Brooch questions

Answered from the same tracked data.