How competitive is the Christmas Brooch niche on Amazon United Kingdom?

4 brands and 8 sellers compete in Christmas Brooch on Amazon United Kingdom. The top 5 Christmas Brooch products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Christmas Brooch?

Christmas Brooch buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Christmas Brooch niche?

Christmas Brooch sells for £6.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.92–£10.74. The average incumbent carries 378 reviews — the moat a new listing must climb.

Christmas Brooch

a concentrated shelf (top 5 take 100% of clicks) — Christmas Brooch doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Christmas Brooch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Christmas Brooch is a £9K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 22/100.

Christmas Brooch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.4% over the last 90 days and 1.0% of searches end in a purchase.

£9K

revenue / yr

Units sold / yr6K

Search volume / yr-26.4%130K

Conversion rate1.0%

Avg price£6.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 8

Top-5 product click share100%

Open market0%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Top Christmas Brooch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm

Price: £5.30
Rating: 4.0/5
Reviews: 321
Age: 8y ago

Philip Jones Christmas Tree Brooch

Price: £7.55
Rating: 4.7/5
Reviews: 1,168
Age: 9y ago

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style

Price: £10.74
Rating: 4.5/5
Reviews: 17
Age: 1y ago

Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls

Price: £3.92
Rating: 4.7/5
Reviews: 7
Age: 1y ago

Newest

by launch date

Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls

Price: £3.92
Rating: 4.7/5
Reviews: 7
Age: 1y ago

LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style

Price: £10.74
Rating: 4.5/5
Reviews: 17
Age: 1y ago

Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm

Price: £5.30
Rating: 4.0/5
Reviews: 321
Age: 8y ago

Philip Jones Christmas Tree Brooch

Price: £7.55
Rating: 4.7/5
Reviews: 1,168
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Talking Tables28%
Philip Jones25%
LYGGIE25%
Healvian23%

Christmas Brooch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR1.0%Products4Brands4Top 5 Brands100%OOS Rate35.4%Rating4.5★Reviews378Avg BSR#2,144

Peak months: Nov, Dec · busiest ÷ quietest = 211.3×

Top Christmas Brooch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

christmas brooch28K/yr -18.7%0.0% conv.
christmas brooches31K/yr -30.6%0.0% conv.
christmas brooches for women37K/yr -43.3%0.0% conv.
christmas badges15K/yr +24.0%0.0% conv.
christmas tree brooch7K/yr -44.8%0.7% conv.
christmas brooches for women uk8K/yr -9.9%0.0% conv.
christmas pins5K/yr -45.4%0.0% conv.

What reviews say buyers love and hate about Christmas Brooch

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall25%

“Looks good and a decent size”

Color25%

“colourful”

Gifting Purpose25%

“Will make lovely gifts”

Quality-Overall25%

“Made nice”

What buyers complain about

100% of reviews

Quality-Overall33%

“Not great quality”

Durability33%

“Broke first time”

Connectivity-Overall33%

“Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work”

Common Christmas Brooch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Christmas Brooch 22/100 on Amazon United Kingdom — Skip it. The niche generates £9K/yr across 4 tracked products. Search demand moved -26.4% over the last 90 days.