Choker

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months

581K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

3.6%

Market size, estimated

£123Ka year

Peak month

October2.2× the quietest month

Top search term

choker necklaces for women148K searches a year

Listings sell for £5.81 on average, from £4.10 to £7.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.81 that is £3K to £4K a year per listing.

Average price

£5.81under the $15 to $100 sweet spot

Price range

£4.10–£7.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #235 within Novelty Jewellery. It carries 526 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#235in Novelty Jewellery

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

526per listing

Listings tracked

4

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months