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Cheshire Cat Costume

Fail

Demand is soft, at -69.3% this quarter, so Cheshire Cat Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£34K/yr161K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
56%top-5 click share · 16 brands · 29 sellers

Flapen Score

Cheshire Cat Costume against its category

The dotted line is the Fashion average. Past it, Cheshire Cat Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheshire Cat Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheshire Cat Costume 161K times last year and spent an estimated £34K. The top 5 brands take 79% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
1.4%
Market size, estimated
£34Ka year
Top search term
cheshire cat costume67K searches a year

02 · Price

A sale here is worth £15.10.

Listings sell for £15.10 on average, from £5.55 to £23.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.10 that is £0 to £2K a year per listing.

Average price
£15.10inside the $15 to $100 sweet spot
Price range
£5.55–£23.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #1,341 within Nightwear. It carries 443 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
25.3%
Average rank
#1,341in Nightwear
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
443per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cheshire Cat Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

16%

  • Cusghjbsg25%
  • FunnyCos24%
  • Everglamour17%
  • Disney8%
  • GLGHMH5%
  • SrgPui5%
  • Open — no brand owns it (10 brands, 16%)

Demand

Cheshire Cat Costume search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Cheshire Cat Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheshire cat costume67K/yr
  • cheshire cat33K/yr
  • cheshire cat costume adult32K/yr
  • cheshire cat costume kids19K/yr
  • cheshire cat onesie5K/yr
  • cheshire cat accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Cheshire Cat Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product67%−0.35

Thats terrible advertising

Not as described

Arm Fit17%−0.08

A bit small in the arms and legs

Love

Quality-Overall33%+2.64

Well made and comfy to wear

Great quality

Very good quality

Size-Overall19%+1.31

Fits really well

Great sizing

Advertised Vs Actual Product14%−0.35

Does the job

overall does the job

Cushion14%+0.94

Then also doubles up as something to lounge around in

Comfort-Overall12%−0.06

Comfy to wear

Well made and comfy to wear

Return

3.9% Return rate 86% Fixable by listing

Size-Overall66%█▅▆▅▄▇
Quality-Overall6%▁▃▃▁▁█
Feet Fit4%▁█▇▁▁▁
Advertised Vs Actual Product3%▁▆█▁▁▁

Thats terrible advertising

Not as described

Length3%▁▁█▁▁▁

FAQ

Common Cheshire Cat Costume questions

Answered from the same tracked data.