How competitive is the Chef Jacket niche on Amazon United Kingdom?

11 brands and 28 sellers compete in Chef Jacket on Amazon United Kingdom. The top 5 Chef Jacket products take 41% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Chef Jacket?

Chef Jacket buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Water Resistance, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the Chef Jacket niche?

Chef Jacket sells for £11.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.90–£16.64. The average incumbent carries 956 reviews — the moat a new listing must climb.

Chef Jacket

prices mostly outside the sweet spot ($6.90–$16.64) — Chef Jacket doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Chef Jacket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chef Jacket is a £96K/yr Amazon United Kingdom market (359K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.

Chef Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.6% over the last 90 days and 2.3% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr10K

Search volume / yr-10.6%359K

Conversion rate2.3%

Avg price£11.57

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 28

Top-5 product click share41%

Open market14%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 41 products

Top Chef Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Whites Chefs Clothing Boston Unisex Short Sleeve Chefs Jacket White L/Large Chefs Apparel Double Breasted Machine Washable Embroidable Chest Size: 44-46 inch / 112-117 cm B250-L

Price: £7.53
Rating: 4.5/5
Reviews: 894
Age: 9y ago

P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)

Price: £14.09
Rating: 3.6/5
Reviews: 12
Age: 3y ago

P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)

Price: £13.56
Rating: 4.1/5
Reviews: 41
Age: 3y ago

P-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)

Price: £13.99
Rating: 4.4/5
Reviews: 23
Age: 3y ago

Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))

Price: £11.33
Rating: 4.5/5
Reviews: 131
Age: 2y ago

Newest

by launch date

DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M

Price: £7.87
Rating: 3.8/5
Reviews: 238
Age: 1y ago

DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear White-L

Price: £7.82
Rating: 3.8/5
Reviews: 238
Age: 1y ago

DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-XL

Price: £7.29
Rating: 3.8/5
Reviews: 238
Age: 1y ago

Tibard Short Sleeve Coolmax Chef Jacket (White Medium (Chest 38-40))

Price: £15.20
Rating: 4.5/5
Reviews: 35
Age: 2y ago

Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))

Price: £11.33
Rating: 4.5/5
Reviews: 131
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

P-H24%
Whites Chefs Clothing24%
Portwest17%
Tibard13%
DiULi8%
Perkin8%
Open — no brand owns it (5 brands, 5%)

Chef Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume359KCVR2.3%Products41Brands11Top 5 Brands86%OOS Rate0.5%Rating4.3★Reviews956Avg BSR#18

Peak months: Oct · busiest ÷ quietest = 1.6×

Top Chef Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chef jacket158K/yr -7.7%1.0% conv.
chefs jacket25K/yr +15.1%1.1% conv.
chef whites24K/yr -6.4%2.0% conv.
chef jacket mens22K/yr -19.4%0.8% conv.
chef jacket women17K/yr -19.8%0.7% conv.
chef jackets17K/yr -21.4%0.6% conv.
chef whites mens12K/yr +2.6%1.3% conv.
black chef jacket14K/yr -23.3%1.4% conv.
short sleeve chef jacket7K/yr +7.9%1.6% conv.
womens chef jacket7K/yr -22.5%0.6% conv.

What reviews say buyers love and hate about Chef Jacket

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall30%

“No complaints”

Size-Overall18%

“Fit well”

Value For Money14%

“they are very affordable”

Material Quality5%

“Material is good”

Ease Of Cleaning4%

“easy clean”

What buyers complain about

86% of reviews

Quality-Overall26%

“Cheap crap”

Size-Overall25%

“Not a women's fit and incorrect sizing”

Water Resistance13%

“NOT WATERPROOF AT ALL”

Durability5%

“Don't last long”

Touch/Button Controls5%

“Buttons broke before use”

Chef Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

63%

2Material Quality

12%

3Quality-Overall

4Advertised Vs Actual Product

5Color

Common Chef Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chef Jacket 44/100 on Amazon United Kingdom — Skip it. The niche generates £96K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -10.6% over the last 90 days.