Chef Jacket
FailPrices span $6.90–$16.64, mostly outside the sweet spot, so Chef Jacket is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £96K/yr359K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 28 sellers
Flapen Score
Chef Jacket against its category
The dotted line is the Fashion average. Past it, Chef Jacket is stronger. Inside it, weaker.
Market
The Chef Jacket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chef Jacket 359K times last year and spent an estimated £96K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 359K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £96Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- chef jacket158K searches a year
02 · Price
A sale here is worth £11.57.
Listings sell for £11.57 on average, from £6.90 to £16.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.
- Average price
- £11.57under the $15 to $100 sweet spot
- Price range
- £6.90–£16.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #18 within Novelty & Special Use Clothing. It carries 956 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 83%
- Out of stock, average day
- 0.5%
- Average rank
- #18in Novelty & Special Use Clothing
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 956per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Chef Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Whites Chefs Clothing Boston Unisex Short Sleeve Chefs Jacket White L/Large Chefs Apparel Double Breasted Machine Washable Embroidable Chest Size: 44-46 inch / 112-117 cm B250-L
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 894
- Age
- 9y ago

P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)
- Price
- £14.09
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 3y ago

P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)
- Price
- £13.56
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 3y ago

P-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)
- Price
- £13.99
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 3y ago

Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))
- Price
- £11.33
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago
Trending
90-day click momentum
P-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)
- Price
- £13.99
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 3y ago

P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)
- Price
- £13.56
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 3y ago

Whites Chefs Clothing Vegas Unisex Polycotton Chefs Jacket Short Sleeve
- Price
- £10.95
- Rating
- 4.2/5
- Reviews
- 800
- Age
- 22y ago

P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)
- Price
- £14.09
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 3y ago

DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M
- Price
- £7.87
- Rating
- 3.8/5
- Reviews
- 238
- Age
- 1y ago
Newest
by launch date
DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M
- Price
- £7.87
- Rating
- 3.8/5
- Reviews
- 238
- Age
- 1y ago

DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear White-L
- Price
- £7.82
- Rating
- 3.8/5
- Reviews
- 238
- Age
- 1y ago

DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-XL
- Price
- £7.29
- Rating
- 3.8/5
- Reviews
- 238
- Age
- 1y ago

Tibard Short Sleeve Coolmax Chef Jacket (White Medium (Chest 38-40))
- Price
- £15.20
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2y ago

Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))
- Price
- £11.33
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
28
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
5%
- P-H24%
- Whites Chefs Clothing24%
- Portwest17%
- Tibard13%
- DiULi8%
- Perkin8%
- Open — no brand owns it (5 brands, 5%)
Demand
Chef Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Chef Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chef jacket158K/yr
- chefs jacket25K/yr
- chef whites24K/yr
- chef jacket mens22K/yr
- chef jacket women17K/yr
- chef jackets17K/yr
- chef whites mens12K/yr
- black chef jacket14K/yr
- short sleeve chef jacket7K/yr
- womens chef jacket7K/yr
Reviews and returns
What reviews say buyers love and hate about Chef Jacket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap crap
Poor quality
they were nowhere near as good as these
Not a women's fit and incorrect sizing
they were far too big
tad smaller
NOT WATERPROOF AT ALL
IF you are looking for a water proof apron Don't waste your money these aprons as they are NOT waterproof
These are not waterproof aprons
Don't last long
Buttons broke before use
Broken buttons
Love
No complaints
Quality jacket
Excellent product
Fit well
Great chef whites, good fit
Size as expect, not too tight or loose, comfortable
they are very affordable
Great price
Great value for money
Material is good
Very good material,best quality
Good material and size
easy clean
Excellent apron wipe clean good size perfect for me for work
Easily cleaned and fits well
Return
2.4% Return rate 72% Fixable by listing
Not a women's fit and incorrect sizing
they were far too big
tad smaller
The material feels cheap
Cheap crap
Poor quality
they were nowhere near as good as these
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chef Jacket questions
Answered from the same tracked data.









