chef jacket
Skip itPrices mostly outside the sweet spot ($6.90–$16.64) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good956.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£96K£96K/yr · 359K searches
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Price range
Bad£6.90–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, chef jacket is a £96K/yr Amazon United Kingdom market (359K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
chef jacket market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £93K–£116K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 90%
- Out of stock
- 0.5%
- Avg brand age
- 46 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
28
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
5%
- P-H24%
- Whites Chefs Clothing24%
- Portwest17%
- Tibard13%
- DiULi8%
- Perkin8%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top chef jacket search terms
- chef jacket158K/yr
- chefs jacket25K/yr
- chef whites24K/yr
- chef jacket mens22K/yr
- chef jacket women17K/yr
- chef jackets17K/yr
- chef whites mens12K/yr
- black chef jacket14K/yr
- short sleeve chef jacket7K/yr
- womens chef jacket7K/yr
Top chef jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whites Chefs Clothing Boston Unisex Short Sleeve Chefs Jacket White L/Large Chefs Apparel Double Breasted Machine Washable Embroidable Chest Size: 44-46 inch / 112-117 cm B250-L
Whites Chefs Clothing£7.534.5★894 rev
P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)
P-H£14.093.6★12 rev
P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)
P-H£13.564.1★41 rev
P-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)
P-H£13.994.4★23 rev
Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))
Tibard£11.334.5★131 rev
Newest
by launch date
DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M
DiULi£7.87238 rev
DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear White-L
DiULi£7.82238 rev
DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-XL
DiULi£7.29238 rev
Tibard Short Sleeve Coolmax Chef Jacket (White Medium (Chest 38-40))
Tibard£15.2035 rev
Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))
Tibard£11.33131 rev
Trending
90-day click momentumP-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)
P-H£13.994.4★
P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)
P-H£13.564.1★
Whites Chefs Clothing Vegas Unisex Polycotton Chefs Jacket Short Sleeve
Whites Chefs Clothing£10.954.2★
P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)
P-H£14.093.6★
DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M
DiULi£7.873.8★
What buyers say about chef jacket
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Fit well”
“they are very affordable”
“Material is good”
“easy clean”
“Very comfortable”
“Lovely lightweight jacket ideal for a hot kitchen”
“it does the job”
“Very durable”
“Perfect soulution to warmer weather great quality”
What buyers complain about
“Cheap crap”
“Not a women's fit and incorrect sizing”
“NOT WATERPROOF AT ALL”
“Don't last long”
“Buttons broke before use”
“feel little expensive”
“The material feels cheap”
“I now have to hand wash the aprons which is nuisance”
“the fabric frayed in places”
“the press studs feel a bit flimsy”
Top return reasons
Common questions
- Is chef jacket profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the chef jacket niche?
- 11 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in chef jacket?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Water Resistance. The return rate is 2.4%.
- When does demand for chef jacket peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chef jacket niche?
- Listings span £6.90–£16.64; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.