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Chef Jacket

Fail

Prices span $6.90–$16.64, mostly outside the sweet spot, so Chef Jacket is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£96K/yr359K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
41%top-5 click share · 11 brands · 28 sellers

Flapen Score

Chef Jacket against its category

The dotted line is the Fashion average. Past it, Chef Jacket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chef Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chef Jacket 359K times last year and spent an estimated £96K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
2.3%
Market size, estimated
£96Ka year
Peak month
October1.6× the quietest month
Top search term
chef jacket158K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £6.90 to £16.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.57 that is £1K to £3K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£6.90–£16.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #18 within Novelty & Special Use Clothing. It carries 956 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
83%
Out of stock, average day
0.5%
Average rank
#18in Novelty & Special Use Clothing
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
956per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Chef Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

28

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

5%

  • P-H24%
  • Whites Chefs Clothing24%
  • Portwest17%
  • Tibard13%
  • DiULi8%
  • Perkin8%
  • Open — no brand owns it (5 brands, 5%)

Demand

Chef Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Chef Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chef jacket158K/yr
  • chefs jacket25K/yr
  • chef whites24K/yr
  • chef jacket mens22K/yr
  • chef jacket women17K/yr
  • chef jackets17K/yr
  • chef whites mens12K/yr
  • black chef jacket14K/yr
  • short sleeve chef jacket7K/yr
  • womens chef jacket7K/yr

Reviews and returns

What reviews say buyers love and hate about Chef Jacket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%+1.25

Cheap crap

Poor quality

they were nowhere near as good as these

Size-Overall25%−0.21

Not a women's fit and incorrect sizing

they were far too big

tad smaller

Water Resistance13%−0.18

NOT WATERPROOF AT ALL

IF you are looking for a water proof apron Don't waste your money these aprons as they are NOT waterproof

These are not waterproof aprons

Durability5%−0.04

Don't last long

Touch/Button Controls5%−0.08

Buttons broke before use

Broken buttons

Love

Quality-Overall30%+1.25

No complaints

Quality jacket

Excellent product

Size-Overall18%−0.21

Fit well

Great chef whites, good fit

Size as expect, not too tight or loose, comfortable

Value For Money14%+0.77

they are very affordable

Great price

Great value for money

Material Quality5%+0.25

Material is good

Very good material,best quality

Good material and size

Ease Of Cleaning4%+0.48

easy clean

Excellent apron wipe clean good size perfect for me for work

Easily cleaned and fits well

Return

2.4% Return rate 72% Fixable by listing

Size-Overall63%▇▇█▇██

Not a women's fit and incorrect sizing

they were far too big

tad smaller

Material Quality12%█▆▆█▆▆

The material feels cheap

Quality-Overall9%▆▆█▄▄▃

Cheap crap

Poor quality

they were nowhere near as good as these

Advertised Vs Actual Product2%█▇▁▂▃▅
Color1%▁█▄▁▁▁

FAQ

Common Chef Jacket questions

Answered from the same tracked data.