chef costume
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great226.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.73–£20.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, chef costume is a £24K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
chef costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £18K–£22K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #373
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 92%
- Out of stock
- 13.2%
- Avg brand age
- 41 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
28%
- Whites Chefs Clothing31%
- IBEX11%
- Jremreo10%
- MFAZ Morefaz Ltd8%
- FIESTAS GUIRCA7%
- Bouiexye6%
Demand
Weekly Amazon search volume, last 35 weeks — -23.6% search growth over the last 90 days.Top chef costume search terms
- chef costume26K/yr
- chef outfit13K/yr
- chef hat and apron6K/yr
- chef costume adult5K/yr
Top chef costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whites Chefs Clothing Boston Unisex Short Sleeve Chefs Jacket White L/Large Chefs Apparel Double Breasted Machine Washable Embroidable Chest Size: 44-46 inch / 112-117 cm B250-L
Whites Chefs Clothing£7.534.5★894 rev
White Chef Apron and Hat Set Chef Hat and Kitchen Apron with Front Pockets for Adult Adjustable Apron Baker Costume for Cooking Baking Grilling Restaurant Men Women Halloween Cosplay Accessories
Jremreo£8.094.6★87 rev
IBEX Professional White Half Sleeves Chef Jacket Cooks Restaurant Staff Food Service Caterers Bakers Chef Coat XS
IBEX£9.663.8★116 rev
FIESTAS GUIRCA | Chef Costume Set (Adult Unisex) - Jacket Hat and Scarf - Accessory for Chef Fancy Dress in Costume Parties and Celebrations - Ideal for Carnival and Halloween - White and Red
FIESTAS GUIRCA£16.834.1★85 rev
Bouiexye 1 Set Kids Apron and Chef Hat Set Children Apron Adjustable with 2 Pockets Children Chef Painting for Cooking Baking Painting Crafts Making (White)
Bouiexye£5.324.5★1,435 rev
Newest
by launch date
MFAZ Morefaz Ltd Chef Hat & Apron Set White Hat and Kitchen Apron Adjustable Chef Uniform for Men & Women Restaurant Catering BBQ (White S/M)
MFAZ Morefaz Ltd£6.560 rev
MFAZ Morefaz Ltd Chef Hat & Apron Set White Hat and Kitchen Apron Adjustable Chef Uniform for Men & Women Restaurant Catering BBQ (White L/XL)
MFAZ Morefaz Ltd£6.560 rev
Josojoou 2Pack Chef Costume Men White Chef Apron and Hat Adjustable Bib Cooking Half Aprons Tall Chefs Hat for Cooking Grilling Baking
Josojoou£5.102 rev
DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear White-M
DiULi£8.02238 rev
Xthrotsenk 2 Pack Chef Apron and Hat Set 2 Pockets Cotton Apron Adjustable Kitchen Cooking Apron Chef Baker Costume for Women Men
Xthrotsenk£6.6213 rev
Trending
90-day click momentumMFAZ Morefaz Ltd Chef Hat & Apron Set White Hat and Kitchen Apron Adjustable Chef Uniform for Men & Women Restaurant Catering BBQ (White L/XL)
MFAZ Morefaz Ltd£6.560.0★
MFAZ Morefaz Ltd Thick Waist Apron Adjustable & 100% Cotton 240g/m3 Anti-dirt Waist Short Black White with Pocket for Home Kitchen Restaurant Work Waitress Chef Waiter Cooking Baking
MFAZ Morefaz Ltd£5.704.0★
MFAZ Morefaz Ltd Chef Hat & Apron Set White Hat and Kitchen Apron Adjustable Chef Uniform for Men & Women Restaurant Catering BBQ (White S/M)
MFAZ Morefaz Ltd£6.560.0★
Whites Chefs Clothing Vegas Unisex Chefs Jacket Short Sleeve Black XL / Extra Large / X-Large Chest Size: 48-50 inch / 122-127 cm Polycotton Double-Breasted Design A439-XL
Whites Chefs Clothing£12.174.5★
Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))
Tibard£11.334.5★
What buyers say about chef costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“they are affordable”
“Good quality costume”
“It is comfy”
“Material is good”
“Easily cleaned and fits well”
“it does the job”
“The jackets are lightweight, have a breathable mesh at the back and are easy to launder and dry, in time for the next day”
“The jackets are lightweight”
What buyers complain about
“son as kids set didn't fit him”
“Wouldn't buy again spend abit more money for better quality”
“the press studs feel a bit flimsy”
“The material feels cheap”
Top return reasons
Common questions
- Is chef costume profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the chef costume niche?
- 16 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in chef costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.
- What does it cost to enter the chef costume niche?
- Listings span £4.73–£20.17; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.