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Chef Costume

Fail

Shoppers spend only $24K a year here, so Chef Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£24K/yr51K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
54%top-5 click share · 16 brands · 27 sellers

Flapen Score

Chef Costume against its category

The dotted line is the Fashion average. Past it, Chef Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chef Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chef Costume 51K times last year and spent an estimated £24K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
5.3%
Market size, estimated
£24Ka year
Top search term
chef costume26K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £4.73 to £20.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.90 that is £0 to £890 a year per listing.

Average price
£8.90under the $15 to $100 sweet spot
Price range
£4.73–£20.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£890
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #373 within Novelty & Special Use Clothing. It carries 226 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
88%
Out of stock, average day
13.2%
Average rank
#373in Novelty & Special Use Clothing
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Chef Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

28%

  • Whites Chefs Clothing31%
  • IBEX11%
  • Jremreo10%
  • MFAZ Morefaz Ltd8%
  • FIESTAS GUIRCA7%
  • Bouiexye6%

Demand

Chef Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Chef Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chef costume26K/yr
  • chef outfit13K/yr
  • chef hat and apron6K/yr
  • chef costume adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Chef Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%+3.04

son as kids set didn't fit him

they were far too big

Very small, need to size up by 2 sizes

Quality-Overall19%−0.29

Wouldn't buy again spend abit more money for better quality

However, if you are looking for a quality and chief like costume, this would probably not meet your standards

Strength5%−0.05

the press studs feel a bit flimsy

the fastening studs feel a little flimsy

Material Quality5%−0.04

The material feels cheap

Love

Size-Overall25%+3.04

Great fit

Great chef whites, good fit

Size as expect, not too tight or loose, comfortable

Value For Money19%−0.08

they are affordable

Very good for the price

it is a cheap price so I guess that is to be expected

Quality-Overall16%−0.29

Good quality costume

No complaints

Good quality

Comfort-Overall11%+0.46

It is comfy

The jacket is comfortable

comfortable

Material Quality10%−0.04

Material is good

Fairly good material quality

Good material and size

Return

2.5% Return rate 74% Fixable by listing

Size-Overall63%██▇▆▆▆

son as kids set didn't fit him

they were far too big

Very small, need to size up by 2 sizes

Quality-Overall13%▁▅█▆▅▇

Wouldn't buy again spend abit more money for better quality

However, if you are looking for a quality and chief like costume, this would probably not meet your standards

Length4%▃▁▁█▁▁
Advertised Vs Actual Product3%█▆▃▁▄▃
Material Quality3%▁▁▄█▁▆

The material feels cheap

FAQ

Common Chef Costume questions

Answered from the same tracked data.