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Cheerleader Outfit

Fail

Shoppers spend an estimated $19K a year here, so Cheerleader Outfit is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£19K/yr255K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 20 sellers

Flapen Score

Cheerleader Outfit against its category

The dotted line is the Fashion average. Past it, Cheerleader Outfit is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheerleader Outfit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheerleader Outfit 255K times last year and spent an estimated £19K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
0.6%
Market size, estimated
£19Ka year
Peak month
October7.3× the quietest month
Top search term
cheerleader outfit118K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £8.72 to £18.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.13 that is £0 to £1K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£8.72–£18.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #488 within Sport Specific Clothing. It carries 675 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#488in Sport Specific Clothing
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
675per listing
Listings tracked
16

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cheerleader Outfit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

13%

  • DELIVESS45%
  • Cherry-on-Top12%
  • DiULi12%
  • Redstar Fancy Dress10%
  • REDSTAR FANCY DRESS5%
  • HAPNBCELE4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Cheerleader Outfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 7.3×

Search terms

Top Cheerleader Outfit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cheerleader outfit118K/yr
  • cheerleader35K/yr
  • cheerleader outfit kids23K/yr
  • cheerleader costume14K/yr
  • cheerleading outfit6K/yr
  • kids cheerleader costume9K/yr
  • cheer leader costume adult6K/yr
  • cheerleader costume women7K/yr
  • cheer leader costume kids7K/yr
  • cheerleader costume kids15K/yr

Reviews and returns

What reviews say buyers love and hate about Cheerleader Outfit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Durability”
5.2%of orders come back
“one of them broke up in pieces at the first time used”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Cheerleader Outfit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data