cheerleader outfit
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Good674.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£8.72–£18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 255K searches
According to Flapen's Amazon United Kingdom niche tracking, cheerleader outfit is a £19K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cheerleader outfit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£26K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #488
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 13.5%
- Avg brand age
- 31 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
20
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
13%
- DELIVESS45%
- Cherry-on-Top12%
- DiULi12%
- Redstar Fancy Dress10%
- REDSTAR FANCY DRESS5%
- HAPNBCELE4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -31.9% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 7.3×
Top cheerleader outfit search terms
- cheerleader outfit118K/yr
- cheerleader35K/yr
- cheerleader outfit kids23K/yr
- cheerleader costume14K/yr
- cheerleading outfit6K/yr
- kids cheerleader costume9K/yr
- cheer leader costume adult6K/yr
- cheerleader costume women7K/yr
- cheer leader costume kids7K/yr
- cheerleader costume kids15K/yr
Top cheerleader outfit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 8-9 Years (140 Rose Red)
DELIVESS£14.834.6★8 rev
DiULi Girl Cheerleader Costume Cheerleader Cheerleading Costume Childrens Classic Cheerleading Uniform 5-Piece Set with Pom Poms Top Skirt Socks and Headband for Fancy Dress Up Outfit 140
DiULi£9.323.8★32 rev
Cheerleader Outfit Adult with Pom Poms - Adult Cheerleader Costume Women Fancy Dress Costume - Ladies Cheerleading Outfit with PomPoms - Cheerleading Halloween Fancy Dress for Women
Redstar Fancy Dress£12.224.2★2,758 rev
Cherry-on-Top Cheerleader Fancy Dress Outfit Uniform High School Cheerleader Costume Women with Pom Poms Red Cheerleader Ladies
Cherry-on-Top£12.284.2★3,438 rev
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 6-7 Years (130 Rose Red)
DELIVESS£15.084.6★8 rev
Newest
by launch date
AYBUY Cheerleader Costume for Girls Kids Cheerleader Outfit Girls Cheerleading Uniform for World Book Day Halloween Carnival Party Cosplay School Events Red140
AYBUY£10.577 rev
MUNSKT Cheerleader Fancy Dress Outfit Cheerleading Outfit with Pom Poms Cheerleader Costume for Women Girls Uniform High School Dress Cheerleader Outfit Adult Fancy Dress Costume (Red XL)
MUNSKT£13.014 rev
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 8-9 Years (140 Rose Red)
DELIVESS£14.838 rev
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 6-7 Years (130 Rose Red)
DELIVESS£15.088 rev
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 6-7 Years (130 Red)
DELIVESS£14.998 rev
Trending
90-day click momentumDELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 8-9 Years (140 Rose Red)
DELIVESS£14.834.6★
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 6-7 Years (130 Rose Red)
DELIVESS£15.084.6★
AYBUY Cheerleader Costume for Girls Kids Cheerleader Outfit Girls Cheerleading Uniform for World Book Day Halloween Carnival Party Cosplay School Events Red140
AYBUY£10.574.5★
DELIVESS Cheerleader Costum for Girls Cheerleading Outfit Kids School Cheer Uniform 5 Pcs Set for Halloween Party Dress up 3-4 Years (110 Blue)
DELIVESS£15.754.6★
MUNSKT Cheerleader Fancy Dress Outfit Cheerleading Outfit with Pom Poms Cheerleader Costume for Women Girls Uniform High School Dress Cheerleader Outfit Adult Fancy Dress Costume (Red XL)
MUNSKT£13.013.8★
What buyers say about cheerleader outfit
What buyers praise and complain about, mined from review topics.What buyers love
“The material is so soft”
“Fits perfectly”
“The colour of the cheerleading costume is true to product image”
“Smart, fun comfortable outfit for a whole day”
“style outfit”
“Good value for money”
What buyers complain about
“one of them broke up in pieces at the first time used”
“Socks are a little thin”
Top return reasons
Common questions
- Is cheerleader outfit profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 16 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the cheerleader outfit niche?
- 10 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in cheerleader outfit?
- Top complaints mined from reviews: Durability, Thickness. The return rate is 5.2% — above our launch gate.
- When does demand for cheerleader outfit peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 7.3× the quietest.
- What does it cost to enter the cheerleader outfit niche?
- Listings span £8.72–£18.57; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.