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Cheerleader Outfit

Fail

Shoppers spend only $19K a year here, so Cheerleader Outfit is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£19K/yr255K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 20 sellers

Flapen Score

Cheerleader Outfit against its category

The dotted line is the Fashion average. Past it, Cheerleader Outfit is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheerleader Outfit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cheerleader Outfit 255K times last year and spent an estimated £19K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
0.6%
Market size, estimated
£19Ka year
Peak month
October7.3× the quietest month
Top search term
cheerleader outfit118K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £8.72 to £18.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.13 that is £0 to £1K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£8.72–£18.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #488 within Sport Specific Clothing. It carries 675 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#488in Sport Specific Clothing
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
675per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cheerleader Outfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • DELIVESS45%
  • Cherry-on-Top12%
  • DiULi12%
  • Redstar Fancy Dress10%
  • REDSTAR FANCY DRESS5%
  • HAPNBCELE4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Cheerleader Outfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 7.3×

Search terms

Top Cheerleader Outfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheerleader outfit118K/yr
  • cheerleader35K/yr
  • cheerleader outfit kids23K/yr
  • cheerleader costume14K/yr
  • cheerleading outfit6K/yr
  • kids cheerleader costume9K/yr
  • cheer leader costume adult6K/yr
  • cheerleader costume women7K/yr
  • cheer leader costume kids7K/yr
  • cheerleader costume kids15K/yr

Reviews and returns

What reviews say buyers love and hate about Cheerleader Outfit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability50%−0.35

one of them broke up in pieces at the first time used

Thickness25%+0.58

Socks are a little thin

Love

Soft Feel20%

The material is so soft

Size-Overall20%+1.28

Fits perfectly

Color20%−0.35

The colour of the cheerleading costume is true to product image

Comfort-Overall10%+0.58

Smart, fun comfortable outfit for a whole day

Shape/Style10%+0.58

style outfit

Return

5.2% Return rate 84% Fixable by listing

Size-Overall84%██▆██▅
Quality-Overall5%▁▁▁▁▄█
Thin4%▁▁▁▁▆█
Stitch/Finish/Polish3%▁▁▁▁▁█
Color3%▁▁█▁▁▁

FAQ

Common Cheerleader Outfit questions

Answered from the same tracked data.