How competitive is the Charmander Plush niche on Amazon United Kingdom?

7 brands and 132 sellers compete in Charmander Plush on Amazon United Kingdom. The top 5 Charmander Plush products take 53% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Charmander Plush?

Charmander Plush buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Charmander Plush niche?

Charmander Plush sells for £14.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.84–£26.79. The average incumbent carries 1,350 reviews — the moat a new listing must climb.

Charmander Plush

a small market ($27K/yr) — Charmander Plush doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Charmander Plush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Charmander Plush is a £27K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Charmander Plush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 3.9% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr3K

Search volume / yr-5.8%49K

Conversion rate3.9%

Avg price£14.15

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 132

Top-5 product click share53%

Open market3%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 31 products

Top Charmander Plush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years

Price: £17.25
Rating: 4.6/5
Reviews: 1,204
Age: 4y ago

Pokémon Charmander Plush - 8-Inch Soft Plush with Authentic Details

Price: £11.89
Rating: 4.8/5
Reviews: 3,689
Age: 8mo ago

Pokemon 8 Inch Plush - Charmander (Sitting)

Price: £15.09
Rating: 4.8/5
Reviews: 56
Age: 10mo ago

Official Pokémon Pokédex Charmander #0004 T-Shirt Mens Red - M

Price: £9.56
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Pokémon Charmander Sleeping Plush - 18-Inch Premium Plush in Sleeping Pose

Price: £26.79
Rating: 4.8/5
Reviews: 1,748
Age: 1y ago

Newest

by launch date

Official Pokémon Charmander Evo T-Shirt Mens Red - L

Price: £12.41
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Official Pokémon Charmander Evo T-Shirt Mens Red - XXL

Price: £10.81
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Official Pokémon Pokédex Charmander #0004 T-Shirt Mens Red - M

Price: £9.56
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Official Pokémon Pokédex Charmander #0004 T-Shirt Mens Red - XL

Price: £9.97
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Official Pokémon Pokédex Charmander #0004 T-Shirt Mens Burgundy - XXL

Price: £9.57
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

Brands

7 rising

Sellers

132

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

Pokémon65%
Zavvi17%
Jazwares8%
Funko5%
4D Build2%
Mega Brands2%
Open — no brand owns it (1 brand, 1%)

Charmander Plush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR3.9%Products31Brands7Top 5 Brands97%OOS Rate6.4%Rating4.7★Reviews1,350Avg BSR#973

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Charmander Plush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

charmander22K/yr -2.7%1.6% conv.
charmander plush22K/yr -8.3%4.6% conv.
pokemon charmander6K/yr -8.2%2.4% conv.

What reviews say buyers love and hate about Charmander Plush

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall23%

“Really nice quality socks”

Advertised Vs Actual Product11%

“Just as described”

Value For Money9%

“Good value for the money”

Assembly/Installation9%

“Quick build”

Soft Feel9%

“Soft n cuddly”

What buyers complain about

55% of reviews

Size-Overall37%

“Also a bit bigger than I expected based on the price”

Quality-Overall7%

“However quality is not amazing similar to other recent funko pops and products”

Adhesion/Stickiness7%

“The limbs look poorly glued on and not seamless”

Value For Money5%

“Expensive”

Charmander Plush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Defective Material/Parts

12%

3Gifting Purpose

10%

4Quality-Overall

5Advertised Vs Actual Product

Common Charmander Plush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Charmander Plush 39/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 31 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.