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Charm Bracelet

Fail

Shoppers spend an estimated $29K a year here, so Charm Bracelet is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£29K/yr232K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
48%top-5 click share · 18 brands · 35 sellers

Flapen Score

Charm Bracelet against its category

The dotted line is the Fashion average. Past it, Charm Bracelet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charm Bracelet 232K times last year and spent an estimated £29K. The top 5 brands take 65% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.8%
Market size, estimated
£29Ka year
Top search term
charm bracelet148K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £4.86 to £55.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.69 that is £0 to £2K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£4.86–£55.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #745 within Jewellery. It carries 905 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#745in Jewellery
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
36

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Charm Bracelet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 82%

Open market

29%

  • GNOCE19%
  • Thomas Sabo18%
  • CQWVB10%
  • Jokmeo10%
  • PANDORA8%
  • TINSLO6%

Demand

Charm Bracelet search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Charm Bracelet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charm bracelet148K/yr
  • silver charm bracelet20K/yr
  • sterling silver charm bracelet14K/yr
  • charm bracelets13K/yr
  • pandora style bracelet11K/yr
  • charm bracelets for womens13K/yr
  • silver charm bracelet for women5K/yr
  • charms bracelet4K/yr
  • charm bracelet sterling silver4K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Bracelet

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
15%of negative reviews mention “Fastener Quality”
5.4%of orders come back
“The clasp constantly opens so it falls off”
A buyer, on “Fastener Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charm Bracelet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data