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Charm Bracelet

Fail

Shoppers spend only $29K a year here, so Charm Bracelet is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£29K/yr232K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
48%top-5 click share · 18 brands · 35 sellers

Flapen Score

Charm Bracelet against its category

The dotted line is the Fashion average. Past it, Charm Bracelet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charm Bracelet 232K times last year and spent an estimated £29K. The top 5 brands take 65% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.8%
Market size, estimated
£29Ka year
Top search term
charm bracelet148K searches a year

02 · Price

A sale here is worth £15.69.

Listings sell for £15.69 on average, from £4.86 to £55.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.69 that is £0 to £2K a year per listing.

Average price
£15.69inside the $15 to $100 sweet spot
Price range
£4.86–£55.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #745 within Jewellery. It carries 905 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#745in Jewellery
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
905per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Charm Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

35

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

48%

Top 20: 82%

Open market

29%

  • GNOCE19%
  • Thomas Sabo18%
  • CQWVB10%
  • Jokmeo10%
  • PANDORA8%
  • TINSLO6%

Demand

Charm Bracelet search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Charm Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charm bracelet148K/yr
  • silver charm bracelet20K/yr
  • sterling silver charm bracelet14K/yr
  • charm bracelets13K/yr
  • pandora style bracelet11K/yr
  • charm bracelets for womens13K/yr
  • silver charm bracelet for women5K/yr
  • charms bracelet4K/yr
  • charm bracelet sterling silver4K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fastener Quality15%−0.25

The clasp constantly opens so it falls off

Clasp does not close

the clasp does not stay shut

Quality-Overall13%+1.22

Sorry to say the quality isnt good on this charm bracelet

The charms are really poor quality

Not the best quality

Durability12%−0.12

Broke very quickly

it broke before 30 days

snapped after a few wears

Value For Money10%+1.58

Looks more expensive for the price

It looks way more expensive than it is

Waste of money

Size-Overall10%−0.07

It was a bit big on me

looks way too small possible for a refund

The charms are small

Love

Value For Money21%+1.58

Much cheaper than a similar brand

Excellent value for money

Good value

Quality-Overall18%+1.22

Good quality

so overall the presentation is excellent

Very good quality bracelet

Gifting Purpose14%+0.60

Lovey gift and looks great on

This makes for such a lovely gift or personal treat

Xmas gift

Design-Overall7%+0.10

Looks beautiful on

Its stylish, versatile, and the quality is great for the price

making it really interesting

Brightness/Shine/Glow6%+0.22

Shiny pretty and cute

a pretty sparkle

The finish has a good shine to it

Return

5.4% Return rate 84% Fixable by listing

Size-Overall64%▇█▇▆▆▆

It was a bit big on me

looks way too small possible for a refund

The charms are small

Wrist Fit10%▄▄▂█▃▃
Advertised Vs Actual Product3%▁▆▆▇█▃
Locking Mechanism3%▁▁▁▅█▆
Quality-Overall3%▅▄▆▁▄█

Sorry to say the quality isnt good on this charm bracelet

The charms are really poor quality

Not the best quality

FAQ

Common Charm Bracelet questions

Answered from the same tracked data.