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Charm Box

Fail

The top 5 brands take 98% of clicks, so Charm Box is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£182K/yr101K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
63%top-5 click share · 7 brands · 25 sellers

Flapen Score

Charm Box against its category

The dotted line is the Fashion average. Past it, Charm Box is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charm Box 101K times last year and spent an estimated £182K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
6.7%
Market size, estimated
£182Ka year
Top search term
pandora box30K searches a year

02 · Price

A sale here is worth £27.08.

Listings sell for £27.08 on average, from £4.27 to £136.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £27.08 that is £7K to £14K a year per listing.

Average price
£27.08inside the $15 to $100 sweet spot
Price range
£4.27–£136.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #929 within Shoe, Jewellery & Watch Accessories. It carries 497 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#929in Shoe, Jewellery & Watch Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Charm Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

25

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • PANDORA91%
  • EETU3%
  • Vavabox2%
  • HUSAIHU1%
  • OSOCE1%
  • lvzhen1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Charm Box search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Charm Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora box30K/yr
  • pandora gift box17K/yr
  • pandora gift bag9K/yr
  • pandora bag8K/yr
  • pandora charm box10K/yr
  • charm box6K/yr
  • charm gift box6K/yr
  • pandora bracelet box4K/yr
  • pandora box for charms8K/yr
  • pandora ring box4K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%

bank cards don't fit

Smaller than expected

a bit on the small side

Value For Money11%

not cheap

Waste of money

Over priced

Assembly/Installation6%−0.05

Not fully aligned when put together

Material Quality6%−0.04

Cheap material poor quality for price

Made of a thick cotton material

Strap/String Quality6%−0.05

Frayed strap resulting in strap comping away from bag

unfortunately the strap connected to the bag frays

Love

Quality-Overall33%+1.27

Lovely bag well made

Good strong quality

Excellent quality

Gifting Purpose13%+1.34

Good for gifts

Lovely gift box

Great for birthday present

Size-Overall12%

Perfect size

plenty big enough for what I needed them for

The size is just right for all essentials

Value For Money8%

Great value for money

Well worth buying

Worth the mone

Portability5%+0.52

Easy carry

Its perfect for travelers

The perfect travel companion

Return

1.1% Return rate 75% Fixable by listing

Size-Overall64%▇█▇▆█▇

bank cards don't fit

Smaller than expected

a bit on the small side

Quality-Overall12%█▃▃▆▄▇

BAD QUALITY tat

A bit lacking

Material Quality4%▁▃▁█▃▁

Cheap material poor quality for price

Made of a thick cotton material

Color3%▁▅█▅▅█

Color tarnished within days of wearing bracelet

Zipper Quality2%▁▅█▇▁▁

Main zip was broken

could no unclip the safety clip on the zip so I returned the item

FAQ

Common Charm Box questions

Answered from the same tracked data.