Charm Box
FailThe top 5 brands take 98% of clicks, so Charm Box is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £182K/yr101K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 25 sellers
Flapen Score
Charm Box against its category
The dotted line is the Fashion average. Past it, Charm Box is stronger. Inside it, weaker.
Market
The Charm Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charm Box 101K times last year and spent an estimated £182K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £182Ka year
- Top search term
- pandora box30K searches a year
02 · Price
A sale here is worth £27.08.
Listings sell for £27.08 on average, from £4.27 to £136.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £27.08 that is £7K to £14K a year per listing.
- Average price
- £27.08inside the $15 to $100 sweet spot
- Price range
- £4.27–£136.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #929 within Shoe, Jewellery & Watch Accessories. It carries 497 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #929in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 497per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Charm Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PANDORA Moments Womens Sterling Silver Necklace 75cm With Gift Box
- Price
- £35.45
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 3y ago

PANDORA Womens Jewellery Podium Gift Box
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 1,101
- Age
- 2y ago

PANDORA Timeless Womens Sterling Silver Sparkling Slider Bracelet for Charms Size 23 With Gift Box
- Price
- £55.11
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 5y ago

Pandora Gift Bag with Pink Ribbon 16 x 16cm
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 10y ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 20- With Gift Box
- Price
- £57.68
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 3y ago
Trending
90-day click momentum
PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 20- With Gift Box
- Price
- £57.68
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 3y ago

OSOCE Crossbody Bag with Anti-Theft Crossbody Bag Women RFlD Pocket Small Shoulder Bag with Anti-Theft Zipper Clips Adjustable Strap Perfect for Shopping and TravelWhite
- Price
- £20.30
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 1y ago

PANDORA Timeless Womens Sterling Silver Sparkling Slider Bracelet for Charms Size 23 With Gift Box
- Price
- £55.11
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 5y ago

PANDORA Timeless Womens Sterling Silver Sparkling Slider Bracelet for Charms Size 25 With Gift Box
- Price
- £56.09
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 4y ago

Vavabox A-Z Initial Personalized Tote Bag Waterproof Gifts for Women Bridesmaids Mom Teachers Friends (01-Black S)
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 2,121
- Age
- 2y ago
Newest
by launch date
PANDORA Medium Eco Jewelry Bag: Rings Bracelets Pendants Earrings and Charms (21.5 x 16 x 8 cm) (1)
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

OSOCE Crossbody Bag with Anti-Theft Crossbody Bag Women RFlD Pocket Small Shoulder Bag with Anti-Theft Zipper Clips Adjustable Strap Perfect for Shopping and TravelWhite
- Price
- £20.30
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 1y ago

PANDORA Pink Premium Womens Jewellery Gift Box (5.5 x 12.4 x 11.6 cm)
- Price
- £7.88
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 2y ago

Vavabox A-Z Initial Personalized Tote Bag Waterproof Gifts for Women Bridesmaids Mom Teachers Friends (01-Black S)
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 2,121
- Age
- 2y ago

PANDORA Womens Jewellery Podium Gift Box
- Price
- £6.23
- Rating
- 4.5/5
- Reviews
- 1,101
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
25
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
1%
- PANDORA91%
- EETU3%
- Vavabox2%
- HUSAIHU1%
- OSOCE1%
- lvzhen1%
- Open — no brand owns it (1 brand, 1%)
Demand
Charm Box search demand
Weekly searches over the year. Pick a range.
Search terms
Top Charm Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pandora box30K/yr
- pandora gift box17K/yr
- pandora gift bag9K/yr
- pandora bag8K/yr
- pandora charm box10K/yr
- charm box6K/yr
- charm gift box6K/yr
- pandora bracelet box4K/yr
- pandora box for charms8K/yr
- pandora ring box4K/yr
Reviews and returns
What reviews say buyers love and hate about Charm Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bank cards don't fit
Smaller than expected
a bit on the small side
not cheap
Waste of money
Over priced
Not fully aligned when put together
Cheap material poor quality for price
Made of a thick cotton material
Frayed strap resulting in strap comping away from bag
unfortunately the strap connected to the bag frays
Love
Lovely bag well made
Good strong quality
Excellent quality
Good for gifts
Lovely gift box
Great for birthday present
Perfect size
plenty big enough for what I needed them for
The size is just right for all essentials
Great value for money
Well worth buying
Worth the mone
Easy carry
Its perfect for travelers
The perfect travel companion
Return
1.1% Return rate 75% Fixable by listing
bank cards don't fit
Smaller than expected
a bit on the small side
BAD QUALITY tat
A bit lacking
Cheap material poor quality for price
Made of a thick cotton material
Color tarnished within days of wearing bracelet
Main zip was broken
could no unclip the safety clip on the zip so I returned the item
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charm Box questions
Answered from the same tracked data.









