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Charizard

Fail

The top 5 brands take 97% of clicks, so Charizard is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£131K/yr221K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
40%top-5 click share · 7 brands · 219 sellers

Flapen Score

Charizard against its category

The dotted line is the Fashion average. Past it, Charizard is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charizard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charizard 221K times last year and spent an estimated £131K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.4%
Market size, estimated
£131Ka year
Peak month
December1.9× the quietest month
Top search term
charizard67K searches a year

02 · Price

A sale here is worth £25.29.

Listings sell for £25.29 on average, from £5.45 to £198.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £25.29 that is £0 to £3K a year per listing.

Average price
£25.29inside the $15 to $100 sweet spot
Price range
£5.45–£198.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #462 within Boys. It carries 2,765 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
79%
Out of stock, average day
9.0%
Average rank
#462in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,765per listing
Listings tracked
38

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Charizard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

219

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

1%

  • Pokémon73%
  • Zavvi13%
  • HEART FOR CARDS4%
  • Jazwares3%
  • Titan Cards3%
  • Funko2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Charizard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Charizard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charizard67K/yr
  • charizard pokemon card38K/yr
  • pokemon charizard33K/yr
  • pokemon cards charizard18K/yr
  • charizard box6K/yr
  • mega charizard13K/yr
  • pokemon charizard box10K/yr
  • charizard card8K/yr
  • charizard ex11K/yr
  • pokemon charizard card5K/yr

Reviews and returns

What reviews say buyers love and hate about Charizard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.19

Was insane as it was actually at market price

a bit overpriced

So many overpriced ones about

Advertised Vs Actual Product23%−0.20

False advertisement

Not as described

Misleading description

Quality-Overall9%+0.86

Poor quality control

Low quality

Quality slows on each delivery

Size-Overall4%−0.01

a lot bigger than i thought though

very tiny

Squirtle is small which I did know

Ethical Trade/Fair Trade3%−0.05

Total scam, I got a couple of jap cards that have never sold

Bit of a scam tbh not rly worth it

Love

Quality-Overall26%+0.86

Cards quality is amazing

Great product from a great seller

Amazing quality

Collectibles25%+2.54

Great for collectors

Great collection

U get everything to collect

Value For Money22%−0.19

Amazing value

Good value for money

Awesome price

Advertised Vs Actual Product7%−0.20

As described

As shown

Exactly as advertised

Gifting Purpose7%+0.43

Gift

Fabulous gift

nice gift for myself

Return

0.6% Return rate 35% Fixable by listing

Advertised Vs Actual Product20%▃█▇▆▃▄

False advertisement

Not as described

Misleading description

Product Condition13%▅██▅▃▃

Definitely not new

Got a returned resealed

Not new

Quality-Overall11%█▄▄▄▂▆

Poor quality control

Low quality

Quality slows on each delivery

Value For Money11%▇▄▅▂▃█

Was insane as it was actually at market price

a bit overpriced

So many overpriced ones about

Size-Overall9%▃▁▆██▁

a lot bigger than i thought though

very tiny

Squirtle is small which I did know

FAQ

Common Charizard questions

Answered from the same tracked data.