Charizard
FailThe top 5 brands take 97% of clicks, so Charizard is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £131K/yr221K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 219 sellers
Flapen Score
Charizard against its category
The dotted line is the Fashion average. Past it, Charizard is stronger. Inside it, weaker.
Market
The Charizard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charizard 221K times last year and spent an estimated £131K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £131Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- charizard67K searches a year
02 · Price
A sale here is worth £25.29.
Listings sell for £25.29 on average, from £5.45 to £198.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £25.29 that is £0 to £3K a year per listing.
- Average price
- £25.29inside the $15 to $100 sweet spot
- Price range
- £5.45–£198.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #462 within Boys. It carries 2,765 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 79%
- Out of stock, average day
- 9.0%
- Average rank
- #462in Boys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,765per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 5 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Charizard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pokémon Charizard Originals Retro Short Pyjamas 7-8 years
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 2y ago

Official Pokémon Mega Charizard X T-Shirt Mens Black - M
- Price
- £10.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Pokémon TCG: Charizard ex Super-Premium Collection (3 Foil Promo Cards 1 Card-Display Figure & 10 Booster Packs)
- Price
- £64.50
- Rating
- 4.4/5
- Reviews
- 748
- Age
- 1y ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)
- Price
- £17.50
- Rating
- 4.7/5
- Reviews
- 589
- Age
- 5mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)
- Price
- £17.47
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 5mo ago
Trending
90-day click momentum
Official Pokémon Mega Charizard X T-Shirt Mens Black - 4XL
- Price
- £12.25
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Official Pokémon Mega Charizard X T-Shirt Mens Black - M
- Price
- £10.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030
- Price
- £21.15
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4mo ago

Pokémon Charizard Originals Retro Short Pyjamas 7-8 years
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 2y ago

Pokémon Select Mega Charizard Y - 6-Inch Super-Articulated Figure with 15 Plus Points of Articulation
- Price
- £16.85
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 8mo ago
Newest
by launch date
Official Pokémon Mega Charizard X T-Shirt Mens Black - M
- Price
- £10.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Official Pokémon Mega Charizard X T-Shirt Mens Black - 4XL
- Price
- £12.25
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030
- Price
- £21.15
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)
- Price
- £17.50
- Rating
- 4.7/5
- Reviews
- 589
- Age
- 5mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)
- Price
- £17.47
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
7 flat
Sellers
219
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
1%
- Pokémon73%
- Zavvi13%
- HEART FOR CARDS4%
- Jazwares3%
- Titan Cards3%
- Funko2%
- Open — no brand owns it (1 brand, 1%)
Demand
Charizard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Charizard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charizard67K/yr
- charizard pokemon card38K/yr
- pokemon charizard33K/yr
- pokemon cards charizard18K/yr
- charizard box6K/yr
- mega charizard13K/yr
- pokemon charizard box10K/yr
- charizard card8K/yr
- charizard ex11K/yr
- pokemon charizard card5K/yr
Reviews and returns
What reviews say buyers love and hate about Charizard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Was insane as it was actually at market price
a bit overpriced
So many overpriced ones about
False advertisement
Not as described
Misleading description
Poor quality control
Low quality
Quality slows on each delivery
a lot bigger than i thought though
very tiny
Squirtle is small which I did know
Total scam, I got a couple of jap cards that have never sold
Bit of a scam tbh not rly worth it
Love
Cards quality is amazing
Great product from a great seller
Amazing quality
Great for collectors
Great collection
U get everything to collect
Amazing value
Good value for money
Awesome price
As described
As shown
Exactly as advertised
Gift
Fabulous gift
nice gift for myself
Return
0.6% Return rate 35% Fixable by listing
False advertisement
Not as described
Misleading description
Definitely not new
Got a returned resealed
Not new
Poor quality control
Low quality
Quality slows on each delivery
Was insane as it was actually at market price
a bit overpriced
So many overpriced ones about
a lot bigger than i thought though
very tiny
Squirtle is small which I did know
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charizard questions
Answered from the same tracked data.









