How competitive is the Charizard niche on Amazon United Kingdom?

7 brands and 219 sellers compete in Charizard on Amazon United Kingdom. The top 5 Charizard products take 40% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Charizard?

Charizard buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Charizard niche?

Charizard sells for £25.29 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.45–£198.63. The average incumbent carries 2,765 reviews — the moat a new listing must climb.

Charizard

brand-locked demand (top 5 brands take 97% of clicks) — Charizard doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Charizard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Charizard is a £131K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Charizard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 2.4% of searches end in a purchase.

£131K

revenue / yr

Units sold / yr4K

Search volume / yr-11.3%221K

Conversion rate2.4%

Avg price£25.29

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 219

Top-5 product click share40%

Open market3%

Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Top Charizard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pokémon Charizard Originals Retro Short Pyjamas 7-8 years

Price: £11.67
Rating: 4.5/5
Reviews: 146
Age: 2y ago

Official Pokémon Mega Charizard X T-Shirt Mens Black - M

Price: £10.79
Rating: 5.0/5
Reviews: 3
Age: 2mo ago

Pokémon TCG: Charizard ex Super-Premium Collection (3 Foil Promo Cards 1 Card-Display Figure & 10 Booster Packs)

Price: £64.50
Rating: 4.4/5
Reviews: 748
Age: 1y ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)

Price: £17.50
Rating: 4.7/5
Reviews: 589
Age: 5mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)

Price: £17.47
Rating: 4.8/5
Reviews: 590
Age: 5mo ago

Newest

by launch date

Official Pokémon Mega Charizard X T-Shirt Mens Black - M

Price: £10.79
Rating: 5.0/5
Reviews: 3
Age: 2mo ago

Official Pokémon Mega Charizard X T-Shirt Mens Black - 4XL

Price: £12.25
Rating: 5.0/5
Reviews: 3
Age: 2mo ago

Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030

Price: £21.15
Rating: 4.6/5
Reviews: 19
Age: 4mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)

Price: £17.50
Rating: 4.7/5
Reviews: 589
Age: 5mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)

Price: £17.47
Rating: 4.8/5
Reviews: 590
Age: 5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

219

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

Pokémon73%
Zavvi13%
HEART FOR CARDS4%
Jazwares3%
Titan Cards3%
Funko2%
Open — no brand owns it (1 brand, 1%)

Charizard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR2.4%Products38Brands7Top 5 Brands97%OOS Rate9.0%Rating4.5★Reviews2,765Avg BSR#462

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Charizard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

charizard67K/yr -22.7%0.9% conv.
charizard pokemon card38K/yr +26.0%0.6% conv.
pokemon charizard33K/yr -22.1%1.1% conv.
pokemon cards charizard18K/yr -1.9%0.5% conv.
charizard box6K/yr +43.9%0.3% conv.
mega charizard13K/yr -52.3%0.8% conv.
pokemon charizard box10K/yr +11.1%0.4% conv.
charizard card8K/yr -40.2%0.5% conv.
charizard ex11K/yr -27.5%0.4% conv.
pokemon charizard card5K/yr +5.6%0.9% conv.

What reviews say buyers love and hate about Charizard

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall26%

“Cards quality is amazing”

Collectibles25%

“Great for collectors”

Value For Money22%

“Amazing value”

Advertised Vs Actual Product7%

“As described”

Gifting Purpose7%

“Gift”

What buyers complain about

84% of reviews

Value For Money32%

“Was insane as it was actually at market price”

Advertised Vs Actual Product23%

“False advertisement”

Quality-Overall9%

“Poor quality control”

Size-Overall4%

“a lot bigger than i thought though”

Ethical Trade/Fair Trade3%

“Total scam, I got a couple of jap cards that have never sold”

Charizard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

20%

2Product Condition

13%

3Quality-Overall

11%

4Value For Money

11%

5Size-Overall

Common Charizard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Charizard 45/100 on Amazon United Kingdom — Skip it. The niche generates £131K/yr across 38 tracked products. 5 of 13 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.