Is charizard profitable to sell on Amazon United Kingdom?

The niche generates £131K/yr across 38 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (45/100).

How competitive is the charizard niche?

7 brands and 219 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in charizard?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.6%.

When does demand for charizard peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the charizard niche?

Listings span £5.45–£198.63; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 2,765 reviews — the moat a new listing must climb.

charizard

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.29

avg listing price — sweet spot $15–$100

Competition

Great40%

top-5 click share — an open shelf

Price range

Okay£5.45–£198.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,765.42

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£131K

£131K/yr · 221K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, charizard is a £131K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

charizard market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £76K–£101K; units × avg price
Conversion rate: 2.4%
Avg BSR: #462
Page quality: 0%
Prime: 79%
Sponsored: 45%
Out of stock: 9.0%
Avg brand age: 27 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

7 flat

Sellers

219

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

Pokémon73%
Zavvi13%
HEART FOR CARDS4%
Jazwares3%
Titan Cards3%
Funko2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top charizard search terms

charizard67K/yr -22.7%0.9% conv.
charizard pokemon card38K/yr +26.0%0.6% conv.
pokemon charizard33K/yr -22.1%1.1% conv.
pokemon cards charizard18K/yr -1.9%0.5% conv.
charizard box6K/yr +43.9%0.3% conv.
mega charizard13K/yr -52.3%0.8% conv.
pokemon charizard box10K/yr +11.1%0.4% conv.
charizard card8K/yr -40.2%0.5% conv.
charizard ex11K/yr -27.5%0.4% conv.
pokemon charizard card5K/yr +5.6%0.9% conv.

All search terms

Top charizard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokémon Charizard Originals Retro Short Pyjamas 7-8 years

Pokémon£11.674.5★146 rev

Official Pokémon Mega Charizard X T-Shirt Mens Black - M

Zavvi£10.795.0★3 rev

Pokémon TCG: Charizard ex Super-Premium Collection (3 Foil Promo Cards 1 Card-Display Figure & 10 Booster Packs)

Pokémon£64.504.4★748 rev

Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)

Pokémon£17.504.7★589 rev

Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)

Pokémon£17.474.8★590 rev

Newest

by launch date

Official Pokémon Mega Charizard X T-Shirt Mens Black - M

Zavvi£10.793 rev

2mo ago

Official Pokémon Mega Charizard X T-Shirt Mens Black - 4XL

Zavvi£12.253 rev

2mo ago

Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030

Pokémon£21.1519 rev

4mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)

Pokémon£17.50589 rev

5mo ago

Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)

Pokémon£17.47590 rev

5mo ago

What buyers say about charizard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Cards quality is amazing”

Collectibles25%

“Great for collectors”

Value For Money22%

“Amazing value”

Advertised Vs Actual Product7%

“As described”

Gifting Purpose7%

“Gift”

Fun/Entertainment Experience4%

“Great fun”

Design-Overall2%

“Aesthetically very pleasing”

Ease Of Use1%

“It was easy to use”

Color1%

“Amazing box, colour and detailing”

Storage Capacity1%

“has relatively high storage inside”

What buyers complain about

Value For Money32%

“Was insane as it was actually at market price”

Advertised Vs Actual Product23%

“False advertisement”

Quality-Overall9%

“Poor quality control”

Size-Overall4%

“a lot bigger than i thought though”

Ethical Trade/Fair Trade3%

“Total scam, I got a couple of jap cards that have never sold”

Ease Of Use3%

“Albeit a hard one to pull”

Product Condition3%

“Definitely not new”

Functionality-Overall2%

“Excellent product my luck continued with pulls sadly nothing :”

Strength2%

“It is a delicate item”

Gifting Purpose2%

“This was a birthday present for someone and now I am mortified and embarrassed”

Top return reasons

Advertised Vs Actual Product20%

Product Condition13%

Quality-Overall11%

Value For Money11%

Size-Overall9%

Defective Material/Parts8%

Gifting Purpose3%

Durability2%

Display-Overall2%

Compatibility-Overall2%

Common questions

Is charizard profitable to sell on Amazon United Kingdom?: The niche generates £131K/yr across 38 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (45/100).
How competitive is the charizard niche?: 7 brands and 219 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in charizard?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.6%.
When does demand for charizard peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the charizard niche?: Listings span £5.45–£198.63; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 2,765 reviews — the moat a new listing must climb.