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Charizard

Fail

The top 5 brands take 97% of clicks, so Charizard is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£131K/yr221K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
40%top-5 click share · 7 brands · 219 sellers

Flapen Score

Charizard against its category

The dotted line is the Fashion average. Past it, Charizard is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charizard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charizard 221K times last year and spent an estimated £131K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.4%
Market size, estimated
£131Ka year
Peak month
December1.9× the quietest month
Top search term
charizard67K searches a year

02 · Price

A sale here is worth £25.29.

Listings sell for £25.29 on average, from £5.45 to £198.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £25.29 that is £0 to £3K a year per listing.

Average price
£25.29inside the $15 to $100 sweet spot
Price range
£5.45–£198.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #462 within Boys. It carries 2,765 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
79%
Out of stock, average day
9.0%
Average rank
#462in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,765per listing
Listings tracked
38

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Charizard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

219

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 81%

Open market

1%

  • Pokémon73%
  • Zavvi13%
  • HEART FOR CARDS4%
  • Jazwares3%
  • Titan Cards3%
  • Funko2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Charizard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Charizard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • charizard67K/yr
  • charizard pokemon card38K/yr
  • pokemon charizard33K/yr
  • pokemon cards charizard18K/yr
  • charizard box6K/yr
  • mega charizard13K/yr
  • pokemon charizard box10K/yr
  • charizard card8K/yr
  • charizard ex11K/yr
  • pokemon charizard card5K/yr

Reviews and returns

What reviews say buyers love and hate about Charizard

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Value For Money”
0.6%of orders come back
“Was insane as it was actually at market price”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charizard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data