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Celtic

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 2.3% of searches, so Celtic is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£147K/yr410K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
46%top-5 click share · 12 brands · 37 sellers

Flapen Score

Celtic against its category

The dotted line is the Fashion average. Past it, Celtic is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Celtic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Celtic 410K times last year and spent an estimated £147K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
2.3%
Market size, estimated
£147Ka year
Peak month
December7.6× the quietest month
Top search term
celtic fc101K searches a year

02 · Price

A sale here is worth £15.68.

Listings sell for £15.68 on average, from £5.70 to £41.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.68 that is £2K to £4K a year per listing.

Average price
£15.68inside the $15 to $100 sweet spot
Price range
£5.70–£41.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #412 within Activewear. It carries 224 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
83%
Out of stock, average day
5.9%
Average rank
#412in Activewear
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
224per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Celtic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

10%

  • Celtic F.C.32%
  • The Gift Scholars24%
  • FOCO10%
  • bring me socks10%
  • Body Care Brands8%
  • Hy-Pro5%
  • Open — no brand owns it (6 brands, 10%)

Demand

Celtic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Celtic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celtic fc101K/yr
  • celtic135K/yr
  • celtic fc gifts for men79K/yr
  • celtic gifts24K/yr
  • celtic gifts for men19K/yr
  • celtics9K/yr
  • celtic fc gifts17K/yr
  • celtic football gifts10K/yr
  • celtic football9K/yr
  • celtic fc merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Celtic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.09

Not worth anything like £51

Waste of money

Not worth the money

Moist/Dry20%+0.58

This gets u dry

Quality-Overall20%−0.02

Very poor quality never officially licenced from celtic although has the Celtic badge

Adhesion/Stickiness10%−0.05

Not worth £50 lights very sticky looks very cheap

Material Quality10%−0.05

Materials are cheap and poor quality and I wouldn't recommend

Love

Quality-Overall31%−0.02

Good quality socks

Amazing quality

Wow the quality of this for the money was absolutely fantastic

Size-Overall16%+1.21

Fits very well

the fit is as stated

fits well & true to size

Washability14%+0.90

These wash really nice good quality

They wash great

Advertised Vs Actual Product9%+0.58

As expected

Gifting Purpose9%+0.58

Cute and cuddly gift for a fan

Return

0.4% Return rate 37% Fixable by listing

Size-Overall27%▁▁█▇▁▁

not as huge as them

Defective Material/Parts10%█▁▁▁▃▁
Quality-Overall10%▁█▁▁▃▁

Very poor quality never officially licenced from celtic although has the Celtic badge

Durability10%▁▁▇█▁▁
Absorbency7%▁▁█▁▁▁

FAQ

Common Celtic questions

Answered from the same tracked data.