celtic
Worth a lookShows low returns (0.4%), but weak search conversion (2.3%) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great223.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.68avg listing price — sweet spot $15–$100
Price range
Good£5.70–£41.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 410K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, celtic is a £147K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
celtic market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £125K–£157K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 63%
- Out of stock
- 5.9%
- Avg brand age
- 44 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
37
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
10%
- Celtic F.C.32%
- The Gift Scholars24%
- FOCO10%
- bring me socks10%
- Body Care Brands8%
- Hy-Pro5%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top celtic search terms
- celtic fc101K/yr
- celtic135K/yr
- celtic fc gifts for men79K/yr
- celtic gifts24K/yr
- celtic gifts for men19K/yr
- celtics9K/yr
- celtic fc gifts17K/yr
- celtic football gifts10K/yr
- celtic football9K/yr
- celtic fc merchandise9K/yr
Top celtic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Gift Scholars Celtic FC Officially Licensed Oversized Sherpa Fleece Hoodie Ultra-Soft Cozy Wearable for Adult Fans
The Gift Scholars£32.354.6★63 rev
Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (White/Green)
bring me socks£7.014.7★2,174 rev
Celtic FC Mens Hooded Fleece Dressing Gown Robe Soft Tie Belt Bathrobe Mens Football Gift Sizes S-XL (UK Alpha L Regular Regular)
Celtic F.C.£14.324.0★15 rev
Celtic FC Official Gift Mens Premium Long Pyjamas Set Black Large
Celtic F.C.£19.934.6★214 rev
Celtic FC Official Gift Mens Shower Jacket Windbreaker Black Green 3XL
Celtic F.C.£39.984.6★477 rev
Newest
by launch date
FOCO Officially Licensed Celtic FC Glide Backpack
FOCO£19.442 rev
Celtic FC Mens Hooded Fleece Dressing Gown Robe Soft Tie Belt Bathrobe Mens Football Gift Sizes S-XL (UK Alpha L Regular Regular)
Celtic F.C.£14.3215 rev
FOCO Officially Licensed Celtic FC Green Particle Football Backpack
FOCO£9.193 rev
Get Trend Celtic FC Mens Pyjama Set M-3XL Short Cotton Pj Bottoms & Soft Comfy T-Shirt Football Loungewear Mens Gifts (Celtic Green L)
Get Trend£13.5333 rev
The Gift Scholars Officially Licensed Celtic Casual Socks - Green with Crest - Mens & Boys Training & Casual Wear 7-11
The Gift Scholars£5.8217 rev
Trending
90-day click momentumFOCO Officially Licensed Celtic FC Glide Backpack
FOCO£19.444.0★
FOCO Officially Licensed Celtic FC Green Particle Football Backpack
FOCO£9.194.0★
Get Trend Celtic FC Mens Pyjama Set M-3XL Short Cotton Pj Bottoms & Soft Comfy T-Shirt Football Loungewear Mens Gifts (Celtic Green L)
Get Trend£13.534.8★
Celtic F.C. Boys Sports Fan Short Pyjamas Set Cotton Lounge Wear - Gifts for Boys (White/Green 9-10 Years)
Celtic F.C.£10.224.8★
FOCO Football Club Ultra Two Compartment Backpack (Celtic)
FOCO£24.024.6★
What buyers say about celtic
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality socks”
“Fits very well”
“These wash really nice good quality”
“As expected”
“Cute and cuddly gift for a fan”
“Excellent quality and finish”
“Great quality and colour”
“Its just as thick as the oodie brand”
“Washes great”
“Really warm”
What buyers complain about
“Not worth anything like £51”
“This gets u dry”
“Very poor quality never officially licenced from celtic although has the Celtic badge”
“Not worth £50 lights very sticky looks very cheap”
“Materials are cheap and poor quality and I wouldn't recommend”
“not as huge as them”
Top return reasons
Common questions
- Is celtic profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the celtic niche?
- 12 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in celtic?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.4%.
- When does demand for celtic peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the celtic niche?
- Listings span £5.70–£41.87; the average listing price is £15.68 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.