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Celtic

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 2.3% of searches, so Celtic is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£147K/yr410K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
46%top-5 click share · 12 brands · 37 sellers

Flapen Score

Celtic against its category

The dotted line is the Fashion average. Past it, Celtic is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Celtic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Celtic 410K times last year and spent an estimated £147K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
2.3%
Market size, estimated
£147Ka year
Peak month
December7.6× the quietest month
Top search term
celtic fc101K searches a year

02 · Price

A sale here is worth £15.68.

Listings sell for £15.68 on average, from £5.70 to £41.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.68 that is £2K to £4K a year per listing.

Average price
£15.68inside the $15 to $100 sweet spot
Price range
£5.70–£41.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #412 within Activewear. It carries 224 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
83%
Out of stock, average day
5.9%
Average rank
#412in Activewear
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
224per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Celtic products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 81%

Open market

10%

  • Celtic F.C.32%
  • The Gift Scholars24%
  • FOCO10%
  • bring me socks10%
  • Body Care Brands8%
  • Hy-Pro5%
  • Open — no brand owns it (6 brands, 10%)

Demand

Celtic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Celtic search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • celtic fc101K/yr
  • celtic135K/yr
  • celtic fc gifts for men79K/yr
  • celtic gifts24K/yr
  • celtic gifts for men19K/yr
  • celtics9K/yr
  • celtic fc gifts17K/yr
  • celtic football gifts10K/yr
  • celtic football9K/yr
  • celtic fc merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Celtic

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.4%of orders come back
“Not worth anything like £51”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Celtic questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data