Caylus
a small market ($13K/yr) — Caylus doesn't clear our bar today.
Flapen Score
Is Caylus profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Caylus is a £13K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 38/100.
Caylus: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.1% over the last 90 days and 1.4% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Caylus products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Caylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect
- Price
- £12.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)
- Price
- £8.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Caylus Plush Cute Cartoon Cuddly Pillow Collectable Plushies Huggable
- Price
- £8.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom
- Price
- £8.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
90-day click momentum
Kids Casual Short Sleeve Boys 100% Cotton Tee Girls T-Shirt (Red 7-8 Years 7 Years 8 Years)
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 4y ago
Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom
- Price
- £8.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use
- Price
- £7.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection
- Price
- £5.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch dateCaylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect
- Price
- £12.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection
- Price
- £5.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use
- Price
- £7.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)
- Price
- £8.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
24
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
14%
- Generic51%
- WILDER TOYS15%
- Forlcool7%
- Awesome Gaming Fans Apparel5%
- ALAMing4%
- CityComfort4%
- Open — no brand owns it (6 brands, 14%)
Caylus demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Caylus search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- caylus30K/yr
- caylus plush toy20K/yr
- caylus merch16K/yr
- caylus plush7K/yr
What reviews say buyers love and hate about Caylus
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Quality item”
“great size”
“Gift”
“Wash well”
“Comfy”
What buyers complain about
100% of reviews“Poor quality - arrived with a hole in it”
“stitching coming apart”
“I'm not convinced it will last long”
Caylus return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Caylus questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
