Caylus
FailShoppers spend only $13K a year here, so Caylus is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £13K/yr73K searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 24 sellers
Flapen Score
Caylus against its category
The dotted line is the Fashion average. Past it, Caylus is stronger. Inside it, weaker.
Market
The Caylus market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caylus 73K times last year and spent an estimated £13K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £13Ka year
- Top search term
- caylus30K searches a year
02 · Price
A sale here is worth £12.76.
Listings sell for £12.76 on average, from £5.78 to £23.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.76 that is £0 to £1K a year per listing.
- Average price
- £12.76under the $15 to $100 sweet spot
- Price range
- £5.78–£23.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #2,168 within Boys. It carries 448 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 52%
- Out of stock, average day
- 16.4%
- Average rank
- #2,168in Boys
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 448per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Caylus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Caylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect
- Price
- £12.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)
- Price
- £8.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Caylus Plush Cute Cartoon Cuddly Pillow Collectable Plushies Huggable
- Price
- £8.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom
- Price
- £8.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
90-day click momentum
Kids Casual Short Sleeve Boys 100% Cotton Tee Girls T-Shirt (Red 7-8 Years 7 Years 8 Years)
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 4y ago

Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom
- Price
- £8.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use
- Price
- £7.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection
- Price
- £5.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Newest
by launch date
Caylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect
- Price
- £12.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection
- Price
- £5.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use
- Price
- £7.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)
- Price
- £8.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
- Price
- £6.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
24
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
14%
- Generic51%
- WILDER TOYS15%
- Forlcool7%
- Awesome Gaming Fans Apparel5%
- ALAMing4%
- CityComfort4%
- Open — no brand owns it (6 brands, 14%)
Demand
Caylus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.8× · 8 of 12 months tracked
Search terms
Top Caylus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caylus30K/yr
- caylus plush toy20K/yr
- caylus merch16K/yr
- caylus plush7K/yr
Reviews and returns
What reviews say buyers love and hate about Caylus
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality - arrived with a hole in it
Poor quality wouldn't recommend
stitching coming apart
numerous threads needing to be trimmed off
I'm not convinced it will last long
Love
Quality item
Good quality, shipped quite quickly
Quality
great size
My Greandson loved this fitted a treat
Gift
Wash well
Comfy
Return
1.1% Return rate 31% Fixable by listing
Poor quality - arrived with a hole in it
Poor quality wouldn't recommend
stitching coming apart
numerous threads needing to be trimmed off
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caylus questions
Answered from the same tracked data.









