caylus
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great448.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.78–£23.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, caylus is a £13K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
caylus market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£26K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,168
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 72%
- Out of stock
- 16.4%
- Avg brand age
- 26 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
24
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
14%
- Generic51%
- WILDER TOYS15%
- Forlcool7%
- Awesome Gaming Fans Apparel5%
- ALAMing4%
- CityComfort4%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 31 weeks — -36.1% search growth over the last 90 days.Top caylus search terms
- caylus30K/yr
- caylus plush toy20K/yr
- caylus merch16K/yr
- caylus plush7K/yr
Top caylus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
Generic£6.885.0★2 rev
Caylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect
WILDER TOYS£12.920.0★0 rev
Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)
Generic£8.490.0★0 rev
Caylus Plush Cute Cartoon Cuddly Pillow Collectable Plushies Huggable
Generic£8.020.0★0 rev
Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom
Generic£8.990.0★0 rev
Newest
by launch dateCaylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect
WILDER TOYS£12.920 rev
Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection
Generic£5.780 rev
22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use
Generic£7.310 rev
Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)
Generic£8.490 rev
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
Generic£6.882 rev
Trending
90-day click momentum
Kids Casual Short Sleeve Boys 100% Cotton Tee Girls T-Shirt (Red 7-8 Years 7 Years 8 Years)
Forlcool£10.814.3★
Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom
Generic£8.990.0★
22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use
Generic£7.310.0★
Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends
Generic£6.885.0★
Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection
Generic£5.780.0★
What buyers say about caylus
What buyers praise and complain about, mined from review topics.What buyers love
“Quality item”
“great size”
“Gift”
“Wash well”
“Comfy”
“good material”
What buyers complain about
“Poor quality - arrived with a hole in it”
“stitching coming apart”
“I'm not convinced it will last long”
Top return reasons
Common questions
- Is caylus profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 25 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the caylus niche?
- 12 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in caylus?
- Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Durability. The return rate is 1.1%.
- What does it cost to enter the caylus niche?
- Listings span £5.78–£23.25; the average listing price is £12.76 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.