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Caterpillar

Fail

The top 5 products take 100% of clicks, so Caterpillar is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£40K/yr75K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 14 sellers

Flapen Score

Caterpillar against its category

The dotted line is the Fashion average. Past it, Caterpillar is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caterpillar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caterpillar 75K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
3.1%
Market size, estimated
£40Ka year
Top search term
caterpillar49K searches a year

02 · Price

A sale here is worth £17.30.

Listings sell for £17.30 on average, from £10.80 to £24.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £17.30 that is £9K to £13K a year per listing.

Average price
£17.30inside the $15 to $100 sweet spot
Price range
£10.80–£24.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Accessories. It carries 6,762 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#190in Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,762per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Caterpillar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Insect Lore95%
  • CAT5%

Demand

Caterpillar search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Caterpillar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caterpillar49K/yr
  • caterpillars11K/yr
  • live caterpillars uk8K/yr
  • live caterpillars5K/yr
  • caterpillars live3K/yr

Reviews and returns

What reviews say buyers love and hate about Caterpillar

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Durability”
0.2%of orders come back
“they both look like they have died as they haven't moved”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Caterpillar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data