Caterpillar
FailThe top 5 products take 100% of clicks, so Caterpillar is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £40K/yr75K searches / yr
- 90-day growth
- +19.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 14 sellers
Flapen Score
Caterpillar against its category
The dotted line is the Fashion average. Past it, Caterpillar is stronger. Inside it, weaker.
Market
The Caterpillar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Caterpillar 75K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +19.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £40Ka year
- Top search term
- caterpillar49K searches a year
02 · Price
A sale here is worth £17.30.
Listings sell for £17.30 on average, from £10.80 to £24.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £17.30 that is £9K to £13K a year per listing.
- Average price
- £17.30inside the $15 to $100 sweet spot
- Price range
- £10.80–£24.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Accessories. It carries 6,762 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 20%
- Out of stock, average day
- 0.0%
- Average rank
- #190in Accessories
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,762per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Caterpillar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago

Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago

Caterpillar Mens Caterpillar Baseball Cap Black One Size
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 16y ago

Insect Lore Butterfly Garden with a Cup of 3-5 Live Baby Caterpillars and Food
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 1,241
- Age
- 9y ago

Insect Lore Giant Butterfly Garden with 6-10 Caterpillars and Lifecycle Stages
- Price
- £24.98
- Rating
- 4.8/5
- Reviews
- 767
- Age
- 6y ago
Trending
90-day click momentum
Insect Lore Giant Butterfly Garden with 6-10 Caterpillars and Lifecycle Stages
- Price
- £24.98
- Rating
- 4.8/5
- Reviews
- 767
- Age
- 6y ago

Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago

Insect Lore Butterfly Garden with a Cup of 3-5 Live Baby Caterpillars and Food
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 1,241
- Age
- 9y ago

Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago

Caterpillar Mens Caterpillar Baseball Cap Black One Size
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 16y ago
Newest
by launch date
Insect Lore Giant Butterfly Garden with 6-10 Caterpillars and Lifecycle Stages
- Price
- £24.98
- Rating
- 4.8/5
- Reviews
- 767
- Age
- 6y ago

Insect Lore Butterfly Garden with a Cup of 3-5 Live Baby Caterpillars and Food
- Price
- £19.16
- Rating
- 4.8/5
- Reviews
- 1,241
- Age
- 9y ago

Caterpillar Mens Caterpillar Baseball Cap Black One Size
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 4,636
- Age
- 16y ago

Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 3,852
- Age
- 17y ago

Insect Lore Butterfly Garden with Redemption Caterpillar Voucher
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 23,316
- Age
- 23y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Insect Lore95%
- CAT5%
Demand
Caterpillar search demand
Weekly searches over the year. Pick a range.
Search terms
Top Caterpillar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caterpillar49K/yr
- caterpillars11K/yr
- live caterpillars uk8K/yr
- live caterpillars5K/yr
- caterpillars live3K/yr
Reviews and returns
What reviews say buyers love and hate about Caterpillar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they both look like they have died as they haven't moved
1 died sadly
has died after one day
that costs an additional £12.99
you have to pay alot more
Expensive and NO caterpillars
Very disappointed with the quality
Quality of caterpillars is now terrible. annual customer since 2012
I am very disappointed with the quality of the product and the experience overall
all were different sizes
as 2 were significantly bigger than the others
its very small so I wont hold my breath
This isn't as advertised
Not exactly how described
Love
Great hands on fun
Exciting
Great activity for toddlers
Excellent value for money
value
great value for money
Would make a brilliant gift
Wonderful gift idea
Highly recommend as a gift for children no matter the age
Very educational
Those caterpillars that don't turn or hatch into butterflies can also be a good teaching lesson about life and life cycle
watching the whole cycle had great educational value
Easy to use
Very easy to do
Voucher is handy though
Return
0.2% Return rate 16% Fixable by listing
that costs an additional £12.99
you have to pay alot more
Expensive and NO caterpillars
they both look like they have died as they haven't moved
1 died sadly
has died after one day
This isn't as advertised
Not exactly how described
which wasn't ideal as they were supposed to be a birthday present
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caterpillar questions
Answered from the same tracked data.









