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Caterpillar

Fail

The top 5 products take 100% of clicks, so Caterpillar is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£40K/yr75K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 14 sellers

Flapen Score

Caterpillar against its category

The dotted line is the Fashion average. Past it, Caterpillar is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caterpillar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Caterpillar 75K times last year and spent an estimated £40K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
3.1%
Market size, estimated
£40Ka year
Top search term
caterpillar49K searches a year

02 · Price

A sale here is worth £17.30.

Listings sell for £17.30 on average, from £10.80 to £24.98. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At £17.30 that is £9K to £13K a year per listing.

Average price
£17.30inside the $15 to $100 sweet spot
Price range
£10.80–£24.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Accessories. It carries 6,762 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#190in Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,762per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Caterpillar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Insect Lore95%
  • CAT5%

Demand

Caterpillar search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Caterpillar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caterpillar49K/yr
  • caterpillars11K/yr
  • live caterpillars uk8K/yr
  • live caterpillars5K/yr
  • caterpillars live3K/yr

Reviews and returns

What reviews say buyers love and hate about Caterpillar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.08

they both look like they have died as they haven't moved

1 died sadly

has died after one day

Value For Money16%−0.01

that costs an additional £12.99

you have to pay alot more

Expensive and NO caterpillars

Quality-Overall14%−0.08

Very disappointed with the quality

Quality of caterpillars is now terrible. annual customer since 2012

I am very disappointed with the quality of the product and the experience overall

Size-Overall11%−0.04

all were different sizes

as 2 were significantly bigger than the others

its very small so I wont hold my breath

Advertised Vs Actual Product9%−0.02

This isn't as advertised

Not exactly how described

Love

Fun/Entertainment Experience32%+2.92

Great hands on fun

Exciting

Great activity for toddlers

Value For Money13%−0.01

Excellent value for money

value

great value for money

Gifting Purpose12%+0.87

Would make a brilliant gift

Wonderful gift idea

Highly recommend as a gift for children no matter the age

Educational-Overall8%+0.69

Very educational

Those caterpillars that don't turn or hatch into butterflies can also be a good teaching lesson about life and life cycle

watching the whole cycle had great educational value

Ease Of Use7%−0.01

Easy to use

Very easy to do

Voucher is handy though

Return

0.2% Return rate 16% Fixable by listing

Value For Money21%▁▁▅█▅▂

that costs an additional £12.99

you have to pay alot more

Expensive and NO caterpillars

Durability18%▁▁▁▆▃█

they both look like they have died as they haven't moved

1 died sadly

has died after one day

Advertised Vs Actual Product15%▁▁█▅▆▄

This isn't as advertised

Not exactly how described

Gifting Purpose12%▁█▄▃▂▅

which wasn't ideal as they were supposed to be a birthday present

Defective Material/Parts9%▁▁█▁▅▄

FAQ

Common Caterpillar questions

Answered from the same tracked data.