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Cat Necklace

Fail

The top 5 products take 100% of clicks, so Cat Necklace is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£20K/yr76K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Cat Necklace against its category

The dotted line is the Fashion average. Past it, Cat Necklace is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Necklace 76K times last year and spent an estimated £20K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.9%
Market size, estimated
£20Ka year
Peak month
December4.3× the quietest month
Top search term
cat necklace33K searches a year

02 · Price

A sale here is worth £13.78.

Listings sell for £13.78 on average, from £9.13 to £16.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £13.78 that is £1K to £3K a year per listing.

Average price
£13.78under the $15 to $100 sweet spot
Price range
£9.13–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #984 within Jewellery. It carries 792 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#984in Jewellery
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
792per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cat Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Wonvin Collection95%
  • Heather Needham Silver5%
  • Open — no brand owns it (0%)

Demand

Cat Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Cat Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat necklace33K/yr
  • cat jewellery for women15K/yr
  • cat jewellery12K/yr
  • cat necklaces for women11K/yr
  • cat pendant5K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Metal Authenticity100%

Not really silver

Absolutely not real silver

Love

Gifting Purpose38%

Gift

Lovely gift

Perfect for a gift for that special person

Advertised Vs Actual Product13%

Just as advertised

Chain/Key Quality13%

I brought this for a little girl age 10 who is mad on cats she loves this cat chain she could not wait to put it on she loves it

Quality-Overall13%

Extremely good quality would recommend to anyone

Value For Money13%

Good for the price

Great price

Return

0.6% Return rate 33% Fixable by listing

Size-Overall33%▁▁█▁▁▁
Chain/Key Quality33%▁▁▁▁▁█
Metal Authenticity33%█▁▁▁▁▁

Not really silver

Absolutely not real silver

FAQ

Common Cat Necklace questions

Answered from the same tracked data.