Skip to content

Cat Costume for Women

Fail

Demand is soft, at -58.0% this quarter, so Cat Costume for Women is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£33K/yr133K searches / yr
90-day growth
-58.0%search demand this quarter
Competition
42%top-5 click share · 24 brands · 40 sellers

Flapen Score

Cat Costume for Women against its category

The dotted line is the Fashion average. Past it, Cat Costume for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Costume for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Costume for Women 133K times last year and spent an estimated £33K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-58.0%
Conversion, latest week
1.9%
Market size, estimated
£33Ka year
Peak month
October29.2× the quietest month
Top search term
cat costume adult39K searches a year

02 · Price

A sale here is worth £12.75.

Listings sell for £12.75 on average, from £4.20 to £32.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.75 that is £0 to £1K a year per listing.

Average price
£12.75under the $15 to $100 sweet spot
Price range
£4.20–£32.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #1,394 within Nightwear, Lingerie & Underwear. It carries 187 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
30.6%
Average rank
#1,394in Nightwear, Lingerie & Underwear
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cat Costume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

40

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

42%

Top 20: 84%

Open market

43%

  • OLAOLA30%
  • BESTSIGHT7%
  • FunnyCos6%
  • GWAWG5%
  • GOTRUST5%
  • EUPSIIU5%

Demand

Cat Costume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 29.2×

Search terms

Top Cat Costume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat costume adult39K/yr
  • cat fancy dress adult9K/yr
  • adult cat costume11K/yr
  • cat fancy dress4K/yr
  • cat woman accessories23K/yr
  • catwoman accessories18K/yr
  • fancy dress cat costume4K/yr
  • cat costume accessories5K/yr
  • cat costume for women4K/yr
  • womens cat costume9K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Costume for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall71%−0.69

Too small

Even the gloves did not fit

to me the sizing is off

Quality-Overall14%+1.15

Really bad quality

Stretchability/Expandability/Elasticity7%−0.03

however for the tail the elastic was so tiny a 2 year old wouldnt have fit in it

Love

Quality-Overall32%+1.15

All good apart from mask

Good quality

It is made well

Size-Overall22%−0.69

great fit

Lovely little hat which fits really well Would recommend it

fitted well

Advertised Vs Actual Product8%+1.11

Did the job

Product was as described by seller

Soft Feel7%

very soft

soft

Value For Money6%+0.21

Value for money as far as a set goes is there

WellWorth the money

Return

2.7% Return rate 65% Fixable by listing

Size-Overall46%█▅▅▃▂▃

Too small

Even the gloves did not fit

to me the sizing is off

Quality-Overall17%▁▂▂▃█▃

Really bad quality

Advertised Vs Actual Product6%▁█▂▃▁▁
Color4%▁▁▃▆▆█
Defective Material/Parts3%▁▁▃▁▃█

FAQ

Common Cat Costume for Women questions

Answered from the same tracked data.