Cat Costume
FailDemand is soft, at -64.9% this quarter, so Cat Costume is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £57K/yr357K searches / yr
- 90-day growth
- -64.9%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 40 sellers
Flapen Score
Cat Costume against its category
The dotted line is the Fashion average. Past it, Cat Costume is stronger. Inside it, weaker.
Market
The Cat Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cat Costume 357K times last year and spent an estimated £57K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 357K
- Growth, 90 days vs prior 90
- -64.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £57Ka year
- Peak month
- October18.8× the quietest month
- Top search term
- cat costume70K searches a year
02 · Price
A sale here is worth £11.71.
Listings sell for £11.71 on average, from £3.71 to £26.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.71 that is £0 to £1K a year per listing.
- Average price
- £11.71under the $15 to $100 sweet spot
- Price range
- £3.71–£26.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #712 within Nightwear, Lingerie & Underwear. It carries 277 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 22.4%
- Average rank
- #712in Nightwear, Lingerie & Underwear
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 277per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Cat Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OLAOLA Black Cat Onesie Unisex Halloween Costume Pyjamas M(55-59)
- Price
- £26.12
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Xerteam 5 Pcs Tabby Cat Costume Accessories for Girls Grey Cat Costume with Headband Nose Bow Tie Tutu Skirt Tail Animals Costume for World Book Day Carnival Fancy Dress Cosplay Halloween Dress Up
- Price
- £13.58
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
- Price
- £22.55
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 10mo ago
Wicked Costumes Girls Black Cat Fancy Dress Costume - Large (8-10 Years)
- Price
- £10.64
- Rating
- 4.3/5
- Reviews
- 1,245
- Age
- 9y ago
ACWOO Cat Costume for Kids 5 PCS Animal Costume Set with Accessories Animal Fancy Dress for Kid Animal Tutu Dress for Kids Girls Carnival Cosplay Christmas Party
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 267
- Age
- 1y ago
Trending
90-day click momentum
Ceruwum Girls Cat Ears Sleepsuit Kids Cat Animal Onesie Pyjamas (Violet Stars 7-8 Years)
- Price
- £13.87
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
- Price
- £22.55
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 10mo ago
Dazzroi 4Pcs Cat Costume Accessories Set Funny Animal Cosplay Set Includes Furry Cat Ears Headband Nose Tail Bow Tie Cats Fancy Dress Kit for World Book Day Halloween Party Carnival
- Price
- £6.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
UZEXYO Cat Costume for Girls Kids Animal Fancy Dress with Black Tutu Skirt and Accessories for Halloween Party World Book Day
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
OLAOLA Black Cat Onesie Unisex Halloween Costume Pyjamas M(55-59)
- Price
- £26.12
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch dateDazzroi 4Pcs Cat Costume Accessories Set Funny Animal Cosplay Set Includes Furry Cat Ears Headband Nose Tail Bow Tie Cats Fancy Dress Kit for World Book Day Halloween Party Carnival
- Price
- £6.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
UZEXYO Cat Costume for Girls Kids Animal Fancy Dress with Black Tutu Skirt and Accessories for Halloween Party World Book Day
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
8 Pcs Cat Costumes for Kids Cat Halloween Costume for Girls Luminous Tutu Cloak Cat Ears Headband Paw Gloves Tail Bowtie Face Stickers Animal Dress Up Kids for Halloween Carnival (Cat 3)
- Price
- £7.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Xerteam Cat Costumes Kids Cat Cosplay Set with Plush Headband Furry Fingerless Gloves Cat Face Stickers Bow Tie Over-knee Stockings Cat Tail Animal Dress Up Kids Adult for Halloween Party Carnival
- Price
- £6.62
- Rating
- 2.1/5
- Reviews
- 3
- Age
- 7mo ago
KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
- Price
- £22.55
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
40
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
41%
Top 20: 82%
Open market
41%
- OLAOLA23%
- Ceruwum10%
- Xerteam10%
- Wicked Costumes6%
- KORURACLUB5%
- ACWOO4%
Demand
Cat Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.8×
Search terms
Top Cat Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat costume70K/yr
- cat costumes for kids64K/yr
- cat costume adult39K/yr
- cat costumes17K/yr
- kids cat costume23K/yr
- costumes for cats8K/yr
- cat costume kids15K/yr
- costume for cats8K/yr
- cat costume for cats6K/yr
- cat dress up7K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is not true to size
Too small
size up
It is very light material
it exposed sharp wire
Dreadful product
It looks a bit rough around the edges after a few wears
Love
Fits well
She's 3 and the headband fits perfectly and the tail is the right length
The sunglasses are a perfect fit
Fun
adds a playful touch
it stayed put through lots of play
Value for money
Good value quick costume
Overall it's a very nice quality set
Good quality
The quality is great, they are sturdy and well made, tail is thick and even the headband is better than most types I've seen before
Actually pretty thick for what it is
Return
3.0% Return rate 77% Fixable by listing
it is not true to size
Too small
size up
Dreadful product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Costume questions
Answered from the same tracked data.