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Cat Costume

soft demand (-64.9% this quarter) — Cat Costume doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 14Growth 0Conversion 17Competition 73Returns 50Price range 50Avg price 48Brand share 80Review moat 86Quality gap 76
This niche Category average

Is Cat Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Costume is a £57K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Cat Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -64.9% over the last 90 days and 1.4% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr8K
Search volume / yr-64.9%357K
Conversion rate1.4%
Avg price£11.71

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers25 · 40
Top-5 product click share41%
Open market45%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement73%
New entrants (1y)11· 0 succeeded
Avg rating4.3★
Avg reviews277

Top Cat Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

40

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • OLAOLA23%
  • Ceruwum10%
  • Xerteam10%
  • Wicked Costumes6%
  • KORURACLUB5%
  • ACWOO4%

Cat Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume357KCVR1.4%Products33Brands25Top 5 Brands55%OOS Rate22.4%Rating4.3★Reviews277Avg BSR#712
50K30KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.8×

Top Cat Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cat costume70K/yr
  • cat costumes for kids64K/yr
  • cat costume adult39K/yr
  • cat costumes17K/yr
  • kids cat costume23K/yr
  • costumes for cats8K/yr
  • cat costume kids15K/yr
  • costume for cats8K/yr
  • cat costume for cats6K/yr
  • cat dress up7K/yr

What reviews say buyers love and hate about Cat Costume

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Size-Overall23%

Fits well

Fun/Entertainment Experience15%

Fun

Value For Money13%

Value for money

Quality-Overall12%

Overall it's a very nice quality set

Thickness6%

Actually pretty thick for what it is

What buyers complain about

80% of reviews
Size-Overall40%

it is not true to size

Material Quality10%

It is very light material

Sharpness10%

it exposed sharp wire

Quality-Overall10%

Dreadful product

Hard Feel10%

It looks a bit rough around the edges after a few wears

Cat Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Quality-Overall
11%
3Stitch/Finish/Polish
3%
4Color
2%
5Ease Of Use
2%

Common Cat Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Costume 45/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 33 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -64.9% over the last 90 days.
Search demand for Cat Costume on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 18.8× the quietest.