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Cat Costume

Fail

Demand is soft, at -64.9% this quarter, so Cat Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£57K/yr357K searches / yr
90-day growth
-64.9%search demand this quarter
Competition
41%top-5 click share · 25 brands · 40 sellers

Flapen Score

Cat Costume against its category

The dotted line is the Fashion average. Past it, Cat Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Costume 357K times last year and spent an estimated £57K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-64.9%
Conversion, latest week
1.4%
Market size, estimated
£57Ka year
Peak month
October18.8× the quietest month
Top search term
cat costume70K searches a year

02 · Price

A sale here is worth £11.71.

Listings sell for £11.71 on average, from £3.71 to £26.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.71 that is £0 to £1K a year per listing.

Average price
£11.71under the $15 to $100 sweet spot
Price range
£3.71–£26.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #712 within Nightwear, Lingerie & Underwear. It carries 277 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
22.4%
Average rank
#712in Nightwear, Lingerie & Underwear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
33

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

40

Est. top-5 brand share

55%

Top 20: 94%

Est. top-5 click share

41%

Top 20: 82%

Open market

41%

  • OLAOLA23%
  • Ceruwum10%
  • Xerteam10%
  • Wicked Costumes6%
  • KORURACLUB5%
  • ACWOO4%

Demand

Cat Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.8×

Search terms

Top Cat Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat costume70K/yr
  • cat costumes for kids64K/yr
  • cat costume adult39K/yr
  • cat costumes17K/yr
  • kids cat costume23K/yr
  • costumes for cats8K/yr
  • cat costume kids15K/yr
  • costume for cats8K/yr
  • cat costume for cats6K/yr
  • cat dress up7K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Costume

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
3.0%of orders come back
“it is not true to size”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data