cat costume
Skip itSoft demand (-64.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great277.15avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Price range
Good£3.71–£26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.71avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 357K searches
Growth
Bad-64.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cat costume is a £57K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cat costume market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £70K–£94K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #712
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 22.4%
- Avg brand age
- 30 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
40
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
41%
Top 20: 82%
Open market
41%
- OLAOLA23%
- Ceruwum10%
- Xerteam10%
- Wicked Costumes6%
- KORURACLUB5%
- ACWOO4%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -64.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 18.8×
Top cat costume search terms
- cat costume70K/yr
- cat costumes for kids64K/yr
- cat costume adult39K/yr
- cat costumes17K/yr
- kids cat costume23K/yr
- costumes for cats8K/yr
- cat costume kids15K/yr
- costume for cats8K/yr
- cat costume for cats6K/yr
- cat dress up7K/yr
Top cat costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLAOLA Black Cat Onesie Unisex Halloween Costume Pyjamas M(55-59)
OLAOLA£26.124.3★304 rev
Xerteam 5 Pcs Tabby Cat Costume Accessories for Girls Grey Cat Costume with Headband Nose Bow Tie Tutu Skirt Tail Animals Costume for World Book Day Carnival Fancy Dress Cosplay Halloween Dress Up
Xerteam£13.584.7★21 rev
KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
KORURACLUB£22.553.9★7 rev
Wicked Costumes Girls Black Cat Fancy Dress Costume - Large (8-10 Years)
Wicked Costumes£10.644.3★1,245 rev
ACWOO Cat Costume for Kids 5 PCS Animal Costume Set with Accessories Animal Fancy Dress for Kid Animal Tutu Dress for Kids Girls Carnival Cosplay Christmas Party
ACWOO£6.514.2★267 rev
Newest
by launch date
Dazzroi 4Pcs Cat Costume Accessories Set Funny Animal Cosplay Set Includes Furry Cat Ears Headband Nose Tail Bow Tie Cats Fancy Dress Kit for World Book Day Halloween Party Carnival
Dazzroi£6.582 rev
UZEXYO Cat Costume for Girls Kids Animal Fancy Dress with Black Tutu Skirt and Accessories for Halloween Party World Book Day
UZEXYO£8.732 rev
8 Pcs Cat Costumes for Kids Cat Halloween Costume for Girls Luminous Tutu Cloak Cat Ears Headband Paw Gloves Tail Bowtie Face Stickers Animal Dress Up Kids for Halloween Carnival (Cat 3)
Xerteam£7.002 rev
Xerteam Cat Costumes Kids Cat Cosplay Set with Plush Headband Furry Fingerless Gloves Cat Face Stickers Bow Tie Over-knee Stockings Cat Tail Animal Dress Up Kids Adult for Halloween Party Carnival
Xerteam£6.623 rev
KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
KORURACLUB£22.557 rev
Trending
90-day click momentum
Ceruwum Girls Cat Ears Sleepsuit Kids Cat Animal Onesie Pyjamas (Violet Stars 7-8 Years)
Ceruwum£13.874.5★
KORURACLUB Bunny Girl Cosplay Anime Bunny Bodysuit Halloween Cosplay Lingerie for Women Animal Costumes Cosplay Events (Black Cat L)
KORURACLUB£22.553.9★
Dazzroi 4Pcs Cat Costume Accessories Set Funny Animal Cosplay Set Includes Furry Cat Ears Headband Nose Tail Bow Tie Cats Fancy Dress Kit for World Book Day Halloween Party Carnival
Dazzroi£6.584.5★
UZEXYO Cat Costume for Girls Kids Animal Fancy Dress with Black Tutu Skirt and Accessories for Halloween Party World Book Day
UZEXYO£8.734.5★
OLAOLA Black Cat Onesie Unisex Halloween Costume Pyjamas M(55-59)
OLAOLA£26.124.3★
What buyers say about cat costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Fun”
“Value for money”
“Overall it's a very nice quality set”
“Actually pretty thick for what it is”
“its lasted well since”
“material is okay”
“They looks cute to me”
“It's comfortable and good quality”
“Soft, Comfortable Three-Piece Black Cat Costume Accessories”
What buyers complain about
“it is not true to size”
“It is very light material”
“it exposed sharp wire”
“Dreadful product”
“It looks a bit rough around the edges after a few wears”
Top return reasons
Common questions
- Is cat costume profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 33 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -64.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the cat costume niche?
- 25 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in cat costume?
- Top complaints mined from reviews: Size-Overall, Material Quality, Sharpness. The return rate is 3.0%.
- When does demand for cat costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 18.8× the quietest.
- What does it cost to enter the cat costume niche?
- Listings span £3.71–£26.12; the average listing price is £11.71 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.