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Cashmere Socks

Fail

Demand is soft, at -66.0% this quarter, so Cashmere Socks is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£22K/yr84K searches / yr
90-day growth
-66.0%search demand this quarter
Competition
37%top-5 click share · 17 brands · 17 sellers

Flapen Score

Cashmere Socks against its category

The dotted line is the Fashion average. Past it, Cashmere Socks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cashmere Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cashmere Socks 84K times last year and spent an estimated £22K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-66.0%
Conversion, latest week
1.3%
Market size, estimated
£22Ka year
Peak month
December31.6× the quietest month
Top search term
cashmere socks59K searches a year

02 · Price

A sale here is worth £20.37.

Listings sell for £20.37 on average, from £8.28 to £35.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.37 that is £0 to £2K a year per listing.

Average price
£20.37inside the $15 to $100 sweet spot
Price range
£8.28–£35.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #875 within Socks & Hosiery. It carries 835 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
9.6%
Average rank
#875in Socks & Hosiery
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
835per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cashmere Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£658£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

17

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

30%

  • Goat Collective20%
  • EBMORE14%
  • iMongol11%
  • Jeasona9%
  • MELUSA8%
  • Sandsuced8%

Demand

Cashmere Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.6×

Search terms

Top Cashmere Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cashmere socks59K/yr
  • cashmere socks for women15K/yr
  • cashmere bed socks for women5K/yr
  • cashmere bed socks5K/yr

Reviews and returns

What reviews say buyers love and hate about Cashmere Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.06

cheap and bad

Poor Quality

made a hole - nothing to do with the quality

Warmth12%+0.43

they didnt feel that thermal

these don't hold heat

Not that warm

Advertised Vs Actual Product7%−0.06

False advertisement

Not Cashmere, only 10%? These are not cashmere....Only 10%??

Thickness6%−0.07

Very thick

Not thick socks

abit too thick

Stitch/Finish/Polish4%−0.05

I have knocked off a star because the finishing is a bit disappointing

The top of the socks are not finished very well - lots of loose threads

Love

Warmth32%+0.43

Comfy and kept warm

These socks are lovely and warm

Very warm

Comfort-Overall13%+1.79

Comfy and warm

They are comfy on your feet as well

Comfortable to wear

Quality-Overall10%−0.06

Great quality socks love them

Excellent quality

Quality socks

Value For Money6%+0.69

well worth buying

Good value

Excellent value for money

Soft Feel5%

Lovely and soft

the socks are beautifully soft

Soft and luxurious

Return

1.4% Return rate 48% Fixable by listing

Size-Overall22%█▄▇▇▂▅

Too loose

tight

Material Quality10%▂▄▂█▄▁

for me a better description would be 'cotton with cashmere' - it may seem picky

Look like wool

nice colours however the material looked snagged

Quality-Overall9%▆▄▆█▁▁

cheap and bad

Poor Quality

made a hole - nothing to do with the quality

Comfort-Overall6%▆▅█▁▁▁
Ankle Support6%▆▆▁▁█▁

too tight on ankles

Warm socks, just a bit tight round my ankles

FAQ

Common Cashmere Socks questions

Answered from the same tracked data.