Is carry on backpack profitable to sell on Amazon United Kingdom?

The niche generates £89K/yr across 33 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is +27.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the carry on backpack niche?

18 brands and 22 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in carry on backpack?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.2%.

When does demand for carry on backpack peak?

Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the carry on backpack niche?

Listings span £10.16–£26.09; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 3,795 reviews — the moat a new listing must climb.

carry on backpack

Worth a look

Shows a sweet-spot price point ($16.76 avg), but a small market ($89K/yr) keeps it on the watch list.

Avg price

Great£16.76

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good£10.16–£26.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,794.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£89K

£89K/yr · 194K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, carry on backpack is a £89K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

carry on backpack market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £67K–£84K; units × avg price
Conversion rate: 2.7%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.7%
Avg brand age: 39 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

34%

KLOSTAIN15%
VANKEV14%
MATEIN14%
ZOMFELT10%
Taygeer8%
Yankony6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.9% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Open Trend

Top carry on backpack search terms

ryanair backpack83K/yr +45.9%2.8% conv.
backpack for flying ryanair9K/yr +75.6%1.4% conv.
ryan air backpack11K/yr +25.8%2.3% conv.
suitcase backpack15K/yr -4.1%0.3% conv.
cabin luggage backpack8K/yr +14.9%0.2% conv.
airline backpack7K/yr +35.5%1.6% conv.
ryanair rucksack8K/yr +20.6%2.2% conv.
flight approved backpack6K/yr +18.4%0.5% conv.
backpack suitcase8K/yr +9.6%0.3% conv.
ryanair underseat backpack5K/yr +1.0%2.0% conv.

All search terms

Top carry on backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KLOSTAIN Cabin Bags 40x20x25 for Ryanair Underseat Travel Backpack Hand Luggage Carry-ons Bag Cabin Size 20L for Airplanes Flight Ruscksack Black

KLOSTAIN£18.224.6★7,591 rev

Taygeer for New Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack for Travelling Ryan Air Cabin Bag 40x30x20 with Separate Shoe Pouch Black

Taygeer£15.704.6★10,647 rev

ZOMFELT Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size with Wet Pocket Travel Rucksack Hand Luggage Bag Flight Carry on Bag for Wizzair Easyjet Fit 15.6 Inch Laptop Black

ZOMFELT£12.894.6★168 rev

VANKEV Ryanair Cabin Bag 40x20x25 Underseat 20L Travel Bag Hand Luggage Backpack Carry-ons Bag Cabin Size Suitcases for Airplanes Flight Bag Travel Rucksack Fit 14 Inch Laptop Black

VANKEV£19.094.6★7,404 rev

MATEIN for New Ryanair Cabin Bags 40x30x20 24L 15.6 Inch Travel Backpack Cabin Size 40x30x20 Bag with Shoe Compartment and Tech Pouch Water Resistant TSA Carry On Backpack for Women Men Black

MATEIN£18.044.5★134 rev

Newest

by launch date

MATEIN for New Ryanair Cabin Bags 40x30x20 Underseat 24L TSA Travel Backpack Cabin Size with Wet Pocket Ryan Air Bag 40x30x20 Carry On Backpack for Women Fits 15.6 Inch Laptop Peacock Green

MATEIN£14.94217 rev

3mo ago

ZOMFELT Ryanair Cabin Bags 40x30x20 Underseat Travel Backpack Cabin Size with Wet Pocket Travel Rucksack Hand Luggage Bag Flight Carry on Bag for Wizzair Easyjet Fit 15.6 Inch Laptop Black

ZOMFELT£12.89168 rev

4mo ago

MATEIN for New Ryanair Cabin Bags 40x30x20 24L 15.6 Inch Travel Backpack Cabin Size 40x30x20 Bag with Shoe Compartment and Tech Pouch Water Resistant TSA Carry On Backpack for Women Men Black

MATEIN£18.04134 rev

4mo ago

ZOMFELT New Ryanair Cabin Bags 40x30x20 24L Water-resistant Travel Backpack with Shoe Compartment Underseat Travel Bag Carry on 15.6-Inch Laptop Backpack School Work Rucksack for Men Women Black

ZOMFELT£12.7067 rev

6mo ago

Ryanair Cabin Bags 40x20x25 Underseat Small Travel Backpack Cabin Size Rucksack for Plane Hand Luggage Backpack Carry on Bag for Airplanes Flight Bag Fit 14 Inch Laptop with USB Charging Port-Black

PUSLOM£10.161,252 rev

8mo ago

What buyers say about carry on backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“the build quality is genuinely impressive”

Size-Overall16%

“fitted everything that I needed”

Pockets/Compartments12%

“lots of pockets”

Value For Money11%

“Excellent value”

Portability7%

“its quite portable”

Storage Capacity5%

“Plenty of room”

Advertised Vs Actual Product5%

“As described”

Comfort-Overall4%

“Very comfortable”

Weight Light3%

“Nice lightweight backpack”

Strength3%

“Good strong Bag”

What buyers complain about

Size-Overall20%

“very big”

Durability7%

“not as durable as wanted”

Quality-Overall6%

“Bad quality”

Zipper Quality5%

“Broken zip”

Advertised Vs Actual Product4%

“false advertisement”

Strength4%

“Cheap fragile”

Value For Money3%

“looks more expensive than it was”

Strap/String Quality3%

“Weak straps”

Stitch/Finish/Polish2%

“Stitching came apart after a couple of uses”

Weight Heavy2%

“Very heavy”

Top return reasons

Size-Overall54%

Quality-Overall10%

Wrong Dimensions4%

Material Quality4%

Color3%

Zipper Quality3%

Advertised Vs Actual Product2%

Strength2%