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Carry on Backpack

Maybe

Products sell for $16.76 on average, inside the sweet spot. But shoppers spend only $89K a year here, so Carry on Backpack is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£89K/yr194K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
42%top-5 click share · 18 brands · 22 sellers

Flapen Score

Carry on Backpack against its category

The dotted line is the Fashion average. Past it, Carry on Backpack is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carry on Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carry on Backpack 194K times last year and spent an estimated £89K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
2.7%
Market size, estimated
£89Ka year
Peak month
August1.7× the quietest month
Top search term
ryanair backpack83K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £10.16 to £26.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.76 that is £0 to £2K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£10.16–£26.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #28 within Luggage & Travel Gear. It carries 3,795 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#28in Luggage & Travel Gear
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,795per listing
Listings tracked
33

04 · Newcomers

Amazon counts 13 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
39 months

Products

Top Carry on Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

34%

  • KLOSTAIN15%
  • VANKEV14%
  • MATEIN14%
  • ZOMFELT10%
  • Taygeer8%
  • Yankony6%

Demand

Carry on Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Carry on Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ryanair backpack83K/yr
  • backpack for flying ryanair9K/yr
  • ryan air backpack11K/yr
  • suitcase backpack15K/yr
  • cabin luggage backpack8K/yr
  • airline backpack7K/yr
  • ryanair rucksack8K/yr
  • flight approved backpack6K/yr
  • backpack suitcase8K/yr
  • ryanair underseat backpack5K/yr

Reviews and returns

What reviews say buyers love and hate about Carry on Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.06

very big

Too small

doesnt fit

Durability7%−0.06

not as durable as wanted

It broke after one use

Poor durability

Quality-Overall6%+1.01

Bad quality

Disrupting quality

I was a bit dubious about the quality as the price was quite cheap in comparison to others

Zipper Quality5%−0.05

Broken zip

the zip has come off

zip broke

Advertised Vs Actual Product4%

false advertisement

Not as described

nothing like the pictures shown

Love

Quality-Overall17%+1.01

the build quality is genuinely impressive

Amazing quality

Seems like decent build quality

Size-Overall16%−0.06

fitted everything that I needed

Fits nice

it fits as it says on the description

Pockets/Compartments12%+1.10

lots of pockets

lots of compartments

plenty of pockets

Value For Money11%+0.67

Excellent value

Amazing Value

Excellent price

Portability7%+0.77

its quite portable

Compact

Perfect carry on bag

Return

2.2% Return rate 69% Fixable by listing

Size-Overall54%▇██▇▇▆

very big

Too small

doesnt fit

Quality-Overall10%▇▆▆▇██

Bad quality

Disrupting quality

I was a bit dubious about the quality as the price was quite cheap in comparison to others

Wrong Dimensions4%▆██▇█▅
Material Quality4%▅▅▅▆▆█
Color3%█▂▂▄▆▆

FAQ

Common Carry on Backpack questions

Answered from the same tracked data.