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Carrera Go

Fail

The top 5 brands take 100% of clicks, so Carrera Go is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£13K/yr72K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
71%top-5 click share · 2 brands · 31 sellers

Flapen Score

Carrera Go against its category

The dotted line is the Fashion average. Past it, Carrera Go is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carrera Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carrera Go 72K times last year and spent an estimated £13K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
0.4%
Market size, estimated
£13Ka year
Top search term
carrera20K searches a year

02 · Price

A sale here is worth £50.40.

Listings sell for £50.40 on average, from £23.17 to £81.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £50.40 that is £0 to £5K a year per listing.

Average price
£50.40inside the $15 to $100 sweet spot
Price range
£23.17–£81.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #551 within Accessories. It carries 877 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#551in Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
877per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Carrera Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Carrera87%
  • Carrera GO!!!13%

Demand

Carrera Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 9.2× · 8 of 12 months tracked

Search terms

Top Carrera Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carrera20K/yr
  • carrera go40K/yr
  • carrera go track6K/yr
  • carrera go f15K/yr

Reviews and returns

What reviews say buyers love and hate about Carrera Go

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Remote Control33%−0.36

It raced without using remote

Strength17%−0.07

Cars are to fragile

Fragile cars

Durability17%−0.17

Broke after 1 hour

Size-Overall8%+0.14

it might be smaller

Love

Fun/Entertainment Experience31%+2.05

Fun for kids of all ages

Fun fun fun

Very good toy

Strength17%−0.07

Cars are solid and look great

Look great and sturdy

Quality-Overall14%+0.79

Good Quality

Firstly it is very good quality

it's still very high quality

Value For Money8%+0.45

Value for money

secondly it is excellent value for money

Shape/Style6%+0.29

Brilliant selection of curved

Return

3.3% Return rate 22% Fixable by listing

Defective Material/Parts32%██▅▅▆▁
Size-Overall21%▁▁▅▁█▁

it might be smaller

Functionality-Overall16%▃█▃▃▁▆
Durability5%▁▁█▇▁▁

Broke after 1 hour

Degree Of Motion5%▆▁▁█▁▁

FAQ

Common Carrera Go questions

Answered from the same tracked data.