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Care Bears

Fail

The top 5 brands take 100% of clicks, so Care Bears is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£247K/yr819K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
38%top-5 click share · 4 brands · 61 sellers

Flapen Score

Care Bears against its category

The dotted line is the Fashion average. Past it, Care Bears is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Care Bears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Care Bears 819K times last year and spent an estimated £247K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 819K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
819K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
2.2%
Market size, estimated
£247Ka year
Peak month
December2.7× the quietest month
Top search term
care bears505K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £4.35 to £29.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.44 that is £1K to £3K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£4.35–£29.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #419 within Girls. It carries 2,267 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#419in Girls
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,267per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Care Bears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

0%

  • Care Bears59%
  • Basic Fun28%
  • Get Trend11%
  • ZIMPLI2%

Demand

Care Bears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Care Bears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • care bears505K/yr
  • care bear146K/yr
  • care bears plush48K/yr
  • care bears gifts29K/yr
  • carebear25K/yr
  • care bear gifts12K/yr
  • care bear plush8K/yr
  • carebear teddy11K/yr
  • carebears10K/yr
  • carebear gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Care Bears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.05

I wouldnt say they were cheap

Disappointed and too expensive

Not worth the money

Size-Overall13%+0.10

Bigger than I thought

The bear inside is a little bit smaller than I was expecting

There bigger than I thought they were

Smell8%−0.01

not much smell

strong scent

unfortunately the scent was too strong for me

Quality-Overall7%0.00

Bit the quality

Cheap feel

quality is not there the socks are pretty thin

Strength5%−0.01

small pieces

Love

Soft Feel14%

The fabric feels soft

Very fluffy and soft

Lovely and soft

Gifting Purpose12%+0.16

Recommend for gifts

Excellent choice for a gift

Good gift

Quality-Overall11%0.00

Great quality and delivery time was quicker than expected

Good quality

The socks themselves are really good quality

Value For Money10%−0.05

Great value

Value for money

Good value

Color9%+0.84

The colours are bright

Colourful

Pretty colours

Return

0.6% Return rate 34% Fixable by listing

Size-Overall21%█▅▁▂▅▇

Bigger than I thought

The bear inside is a little bit smaller than I was expecting

There bigger than I thought they were

Gifting Purpose18%▄█▅▃▂▁

Was supposed to be a gift

Compatibility-Overall14%▁▁▁█▄▁
Quality-Overall13%▃▁█▁▅▂

Bit the quality

Cheap feel

quality is not there the socks are pretty thin

Advertised Vs Actual Product6%▆▁▁█▁▃

FAQ

Common Care Bears questions

Answered from the same tracked data.