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Cardigans for Women Uk

Fail

Buyers convert on only 0.5% of searches, so Cardigans for Women Uk is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£188K/yr2.6M searches / yr
90-day growth
+1.6%search demand this quarter
Competition
10%top-5 click share · 58 brands · 82 sellers

Flapen Score

Cardigans for Women Uk against its category

The dotted line is the Fashion average. Past it, Cardigans for Women Uk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardigans for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cardigans for Women Uk 2.6M times last year and spent an estimated £188K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
0.5%
Market size, estimated
£188Ka year
Peak month
October2.3× the quietest month
Top search term
cardigans for women uk542K searches a year

02 · Price

A sale here is worth £13.90.

Listings sell for £13.90 on average, from £6.35 to £26.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.90 that is £0 to £1K a year per listing.

Average price
£13.90under the $15 to $100 sweet spot
Price range
£6.35–£26.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #95 within Jumpers, Cardigans & Sweatshirts. It carries 2,445 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
94%
Out of stock, average day
5.3%
Average rank
#95in Jumpers, Cardigans & Sweatshirts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,445per listing
Listings tracked
325

04 · Newcomers

0 of last year's 87 launches cleared the first-year sales bar.

87 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
87
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cardigans for Women Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

82

Est. top-5 brand share

67%

Top 20: 88%

Est. top-5 click share

10%

Top 20: 27%

Open market

39%

  • GRECERELLE37%
  • Amazon Essentials9%
  • Famulily6%
  • Yommay4%
  • QIXING3%
  • Newshows2%

Demand

Cardigans for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Cardigans for Women Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cardigans for women uk542K/yr
  • womens cardigans416K/yr
  • ladies cardigans161K/yr
  • cardigan277K/yr
  • womens cardigan202K/yr
  • black cardigans for women uk139K/yr
  • white cardigan women73K/yr
  • summer cardigan38K/yr
  • summer cardigans for women uk38K/yr
  • short sleeve cardigans for women uk40K/yr

Reviews and returns

What reviews say buyers love and hate about Cardigans for Women Uk

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Far too small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cardigans for Women Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data