Is cardigans for women uk profitable to sell on Amazon United Kingdom?

The niche generates £188K/yr across 325 tracked products. 0 of 87 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (49/100).

How competitive is the cardigans for women uk niche?

58 brands and 82 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in cardigans for women uk?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.5% — above our launch gate.

When does demand for cardigans for women uk peak?

Demand peaks in Oct; the busiest month runs 2.3× the quietest.

What does it cost to enter the cardigans for women uk niche?

Listings span £6.35–£26.18; the average listing price is £13.90 (sweet spot $15–$100). The average incumbent carries 2,445 reviews — the moat a new listing must climb.

cardigans for women uk

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Competition

Incredible10%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.90

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good£6.35–£26.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,444.53

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£188K

£188K/yr · 2.6M searches

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United Kingdom niche tracking, cardigans for women uk is a £188K/yr Amazon United Kingdom market (2.6M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

cardigans for women uk market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: £139K–£174K; units × avg price
Conversion rate: 0.5%
Avg BSR: #95
Page quality: 0%
Prime: 94%
Sponsored: 93%
Out of stock: 5.3%
Avg brand age: 44 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

Top-5 brand share

67%

Top 20: 88%

Top-5 click share

10%

Top 20: 27%

Open market

39%

GRECERELLE37%
Amazon Essentials9%
Famulily6%
Yommay4%
QIXING3%
Newshows2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.3×

Open Trend

Top cardigans for women uk search terms

cardigans for women uk542K/yr -9.1%0.2% conv.
womens cardigans416K/yr -27.0%0.1% conv.
ladies cardigans161K/yr +32.2%0.2% conv.
cardigan277K/yr -12.8%0.1% conv.
womens cardigan202K/yr -6.7%0.2% conv.
black cardigans for women uk139K/yr -16.6%0.8% conv.
white cardigan women73K/yr +78.2%0.9% conv.
summer cardigan38K/yr +243.6%0.1% conv.
summer cardigans for women uk38K/yr +203.1%0.2% conv.
short sleeve cardigans for women uk40K/yr +206.2%0.2% conv.

All search terms

Top cardigans for women uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRECERELLE Womens Summer Cardigan Lightweight Soft Casual Cropped Knit Shrugs Jumper Womens Tops for Dress Summer Evening Wedding (Apricot L)

GRECERELLE£14.894.4★1,883 rev

GRECERELLE Ladies Summer Knitted Black Cardigan Women Cardigans V Neck Long Sleeve Knit Jumpers Knitted Cardigans for Women UK (Black L)

GRECERELLE£14.944.6★1,886 rev

GRECERELLE Womens Cardigan Long Sleeve Open Front Cardigans Button Down V Neck Ribbed Knit Lightweight Outerwear with Pocket (Navy Blue L)

GRECERELLE£12.904.2★3,365 rev

QIXING Womens Cardigans with Pocket Lightweight Long Sleeve Open Front Black Cardigans for Women UK Elegant Casual Ladies Boyfriends Cardigans for Spring Summer Autumn (Black L)

QIXING£11.104.2★1,466 rev

GRECERELLE Womens Summer Cardigan Lightweight Soft Casual Cropped Knit Shrugs Jumper Womens Tops for Dress Summer Evening Wedding (White L)

GRECERELLE£14.064.4★1,883 rev

Newest

by launch date

LILLUSORY Womens Lightweight Cropped Cardigans Long Sleeve Button Up Jumper Black M

LILLUSORY£16.1328 rev

3w ago

GRECERELLE Womens Cardigans Knit Crew Neck Lightweight Long Sleeve Cardigan Sweater Ladies Button Down Scalloped Shrugs Jumper for Dress Summer Evening Wedding (Black M)

GRECERELLE£12.61252 rev

6mo ago

GRECERELLE Womens Cardigans Knit Crew Neck Lightweight Long Sleeve Cardigan Sweater Ladies Button Down Scalloped Shrugs Jumper for Dress Summer Evening Wedding (White M)

GRECERELLE£12.92252 rev

6mo ago

GRECERELLE Womens Soft Cardigans Elegant Lightweight Long Sleeve Ladies Cardigan Knit Jumper Pearl Button Down Sweaters for Women UK Autumn Winter Dating and Party (White L)

GRECERELLE£15.11177 rev

11mo ago

GRECERELLE Womens Long Sleeve Open Front Coatigan - Aran Cardigan (Apricot L)

GRECERELLE£15.561,886 rev

2y ago

What buyers say about cardigans for women uk

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits to size”

Quality-Overall15%

“Price is reasonable for the quality”

Value For Money9%

“Good for the price”

Soft Feel9%

“The material is soft”

Color6%

“Great colour”

Weight Light6%

“lightweight really pleased”

Comfort-Overall5%

“Very comfortable”

Warmth5%

“Nice and warm”

Material Quality4%

“Good material”

Advertised Vs Actual Product3%

“Just as shown”

What buyers complain about

Size-Overall25%

“Far too small”

Quality-Overall10%

“Extremely poor quality very shiny”

Material Quality8%

“Im always fussy about the material the items are made of”

Thickness4%

“This will be one that I take on holiday for the chillier evenings - its not super thick”

Color4%

“Colour disappointing”

Sleeve Fit3%

“sleeves were too tight”

Value For Money2%

“Slightly Overpriced”

Arm Fit2%

“has incredibly tight arms”

Machine Wash Suitability2%

“Bobbled after 2 washes”

Advertised Vs Actual Product2%

“Not quite as long as appears in the photos”

Top return reasons

Size-Overall45%

Material Quality9%

Color8%

Length6%

Quality-Overall5%

Thin5%