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Cardigans for Women Uk

Fail

Buyers convert on only 0.5% of searches, so Cardigans for Women Uk is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£188K/yr2.6M searches / yr
90-day growth
+1.6%search demand this quarter
Competition
10%top-5 click share · 58 brands · 82 sellers

Flapen Score

Cardigans for Women Uk against its category

The dotted line is the Fashion average. Past it, Cardigans for Women Uk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardigans for Women Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cardigans for Women Uk 2.6M times last year and spent an estimated £188K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
0.5%
Market size, estimated
£188Ka year
Peak month
October2.3× the quietest month
Top search term
cardigans for women uk542K searches a year

02 · Price

A sale here is worth £13.90.

Listings sell for £13.90 on average, from £6.35 to £26.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £13.90 that is £0 to £1K a year per listing.

Average price
£13.90under the $15 to $100 sweet spot
Price range
£6.35–£26.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #95 within Jumpers, Cardigans & Sweatshirts. It carries 2,445 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
94%
Out of stock, average day
5.3%
Average rank
#95in Jumpers, Cardigans & Sweatshirts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,445per listing
Listings tracked
325

04 · Newcomers

Amazon counts 0 of last year's 87 launches as successful.

87 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
87
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cardigans for Women Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

82

Top-5 brand share

67%

Top 20: 88%

Top-5 click share

10%

Top 20: 27%

Open market

39%

  • GRECERELLE37%
  • Amazon Essentials9%
  • Famulily6%
  • Yommay4%
  • QIXING3%
  • Newshows2%

Demand

Cardigans for Women Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Cardigans for Women Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardigans for women uk542K/yr
  • womens cardigans416K/yr
  • ladies cardigans161K/yr
  • cardigan277K/yr
  • womens cardigan202K/yr
  • black cardigans for women uk139K/yr
  • white cardigan women73K/yr
  • summer cardigan38K/yr
  • summer cardigans for women uk38K/yr
  • short sleeve cardigans for women uk40K/yr

Reviews and returns

What reviews say buyers love and hate about Cardigans for Women Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.06

Far too small

tight fit

Bigger than expected

Quality-Overall10%−0.06

Extremely poor quality very shiny

Poor quality

cheap awful quality

Material Quality8%−0.15

Im always fussy about the material the items are made of

Harsh material

The material is like plastic

Thickness4%−0.10

This will be one that I take on holiday for the chillier evenings - its not super thick

Very thin material

It was also thinner than I expected so I returned the cardigan

Color4%+0.25

Colour disappointing

Wrong colour

Wrong colour delivered

Love

Size-Overall21%−0.06

Fits to size

Ours fitted as expected

Fits perfect

Quality-Overall15%−0.06

Price is reasonable for the quality

It's excellent quality and feels lovely and soft

Excellent Quality

Value For Money9%+0.98

Good for the price

Value for money

Excellent value

Soft Feel9%

The material is soft

Lightweight and soft

feels nice and smooth on the skin

Color6%+0.25

Great colour

The vibrant colour is beautiful

a good choice of colours

Return

5.5% Return rate 72% Fixable by listing

Size-Overall45%▇▇█▇██

Far too small

tight fit

Bigger than expected

Material Quality9%▇█▅▇▅▆

Im always fussy about the material the items are made of

Harsh material

The material is like plastic

Color8%▄▅▇▇▆█

Colour disappointing

Wrong colour

Wrong colour delivered

Length6%▂█▆▅▄▄
Quality-Overall5%█▆▆▆▇▄

Extremely poor quality very shiny

Poor quality

cheap awful quality

FAQ

Common Cardigans for Women Uk questions

Answered from the same tracked data.