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Card Holders Women

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -4.7% this quarter, so Card Holders Women is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£95K/yr243K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
30%top-5 click share · 32 brands · 106 sellers

Flapen Score

Card Holders Women against its category

The dotted line is the Fashion average. Past it, Card Holders Women is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Holders Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Holders Women 243K times last year and spent an estimated £95K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
2.0%
Market size, estimated
£95Ka year
Peak month
December5.5× the quietest month
Top search term
metal wallet41K searches a year

02 · Price

A sale here is worth £19.38.

Listings sell for £19.38 on average, from £4.36 to £71.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.38 that is £0 to £2K a year per listing.

Average price
£19.38inside the $15 to $100 sweet spot
Price range
£4.36–£71.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #120 within Luggage & Travel Gear. It carries 3,408 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#120in Luggage & Travel Gear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,408per listing
Listings tracked
63

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Card Holders Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

106

Top-5 brand share

38%

Top 20: 90%

Top-5 click share

30%

Top 20: 64%

Open market

56%

  • POWR11%
  • Stealth Wallet9%
  • TOYFID6%
  • DODENSHA6%
  • YESIIW6%
  • SEMORID6%

Demand

Card Holders Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.5×

Search terms

Top Card Holders Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal wallet41K/yr
  • smart wallet for men30K/yr
  • metal card holder27K/yr
  • code 118 wallet uk27K/yr
  • pop up wallet24K/yr
  • smart wallet22K/yr
  • pop up card wallet9K/yr
  • metal card holder wallet11K/yr
  • code 118 wallet9K/yr
  • nano wallet6K/yr

Reviews and returns

What reviews say buyers love and hate about Card Holders Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.05

almost too tight

Much smaller

Too big

Durability12%−0.15

Falling apart

Broke after 2 week

Didn't last

Quality-Overall11%+0.92

Poor Quality

not very well made

Cheap and nasty poor quality and it looks it

Weight Heavy5%−0.04

the whole thing feel slightly heavier

Very bulky

heavy

Value For Money4%+0.90

Expensive for what it is

Found this very expensive for what it was

It looks more expensive than it is

Love

Quality-Overall24%+0.92

Quality wallet

AMAZING QUALITY

The build quality feels excellent

Pockets/Compartments9%+0.68

fits well in a pocket

Holds enough cards for what I have

Size is perfect for pocket

Value For Money9%+0.90

Good price

Money well spent

Good value for money

Ease Of Use7%+0.35

Ease of use

easy to carry

easy to open

Size-Overall6%−0.05

Fit for purpose

fit in your pocket comfortably

fits all my cards in

Return

1.9% Return rate 51% Fixable by listing

Size-Overall34%▆▇▇█▇▇

almost too tight

Much smaller

Too big

Quality-Overall10%▃▆█▆▇▆

Poor Quality

not very well made

Cheap and nasty poor quality and it looks it

Functionality-Overall8%▆▆▇▅▇█

Didn't work the way it was advertised, you need 1 card, open it and 4/5 cards come flying out

in my opinion it doesnt do the job

doesn't function as promised

Weight Heavy7%▆▇▅▆█▇

the whole thing feel slightly heavier

Very bulky

heavy

Advertised Vs Actual Product6%▇█▆▇▄▃

False advertisement

Not as advertised

Misleading information

FAQ

Common Card Holders Women questions

Answered from the same tracked data.