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Capybara Backpack

Maybe

The average product has only 48 reviews. But shoppers spend only $32K a year here, so Capybara Backpack is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£32K/yr98K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
30%top-5 click share · 42 brands · 56 sellers

Flapen Score

Capybara Backpack against its category

The dotted line is the Fashion average. Past it, Capybara Backpack is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capybara Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Capybara Backpack 98K times last year and spent an estimated £32K. The top 5 brands take 40% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
2.0%
Market size, estimated
£32Ka year
Top search term
capybara bag37K searches a year

02 · Price

A sale here is worth £16.60.

Listings sell for £16.60 on average, from £5.95 to £45.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.60 that is £0 to £2K a year per listing.

Average price
£16.60inside the $15 to $100 sweet spot
Price range
£5.95–£45.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #723 within Luggage & Travel Gear. It carries 48 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
26.2%
Average rank
#723in Luggage & Travel Gear
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
58

04 · Newcomers

Amazon counts 1 of last year's 41 launches as successful.

41 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
1Amazon's first-year sales bar
Average brand age
13 months

Products

Top Capybara Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£956£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

42 rising

Sellers

56

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

30%

Top 20: 68%

Open market

56%

  • CYGMRFH11%
  • Fakcrkun10%
  • Wood Homing8%
  • MIFKLMV6%
  • Spiritzohic5%
  • Wnbucioht5%

Demand

Capybara Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Dec · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Capybara Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • capybara bag37K/yr
  • capybara backpack48K/yr
  • capybara school bag13K/yr

Reviews and returns

What reviews say buyers love and hate about Capybara Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.06

Bag is tiny

so much larger than expected

Far too small

Zipper Quality21%−0.23

Zips broke

Bag zip broke within the first few days totally novity bag

zip broke

Quality-Overall18%+1.87

Cheap

Poor quality

Rubbish

Durability9%−0.08

Bag broke within 2 weeks

Broke after 5 weeks of using

Is falling apart so pretty disappointing

Stitch/Finish/Polish6%−0.06

Stitched wrongly bad quality

Quite irritating that the bag was delivered with a stitching fault

Love

Quality-Overall38%+1.87

Looked like decent quality out of the bag

Decent quality

Really good product

Value For Money10%+0.63

I think this product is very fairly priced

Great value for money

For the money this is a good value set of things for Capybara lovers

Design-Overall7%+0.48

Design looks very adorable

The design on all the products match and are cute and vibrant

The simple layout

Pockets/Compartments7%+0.51

each bag is unique so good for sharing between mates or siblings

Very big lots of pockets

The large compartments is a good size

Size-Overall7%−0.06

Perfect size and quality

it easily fits books

strech is great can fit unusual sizes

Return

1.2% Return rate 41% Fixable by listing

Size-Overall33%▆▇▅▆█▇

Bag is tiny

so much larger than expected

Far too small

Zipper Quality23%█▆█▇▄▅

Zips broke

Bag zip broke within the first few days totally novity bag

zip broke

Quality-Overall9%▁▅▇█▆▃

Cheap

Poor quality

Rubbish

Strap/String Quality8%▅█▅▁▅▅

The left strap broke on one day of use- very flimsy bag

Would not buy again strap broke in one day

Stitch/Finish/Polish4%█▂▃▃▁▂

Stitched wrongly bad quality

Quite irritating that the bag was delivered with a stitching fault

FAQ

Common Capybara Backpack questions

Answered from the same tracked data.