Captains Hat
Captains Hat shows a thin review moat (157 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Captains Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Captains Hat is a £66K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 59/100.
Captains Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +94.1% over the last 90 days and 6.7% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 23 products
Top Captains Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mil-Tec Mens Sailor Hat White M EU
- Price
- £10.90
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 3y ago
TSHAOUN Sailor Hat and Scarf Set for Men Women Fancy Dress Sailor Set Blue with White Sailor Hat Scarf Costume Accessory Dressing Up for Cosplay Nautical Themes Party Stage Performance(2 PCS)
- Price
- £5.18
- Rating
- 4.4/5
- Reviews
- 338
- Age
- 3y ago
Ilovefancydress Ladies Sailor Set Fancy Dress Acessory Unisex Set Sailor Doughboy Hat With Gold Embroidered Anchor + Navy & White Scarf Nautical Marine Navy Outfit (Pack of 1)
- Price
- £8.01
- Rating
- 3.8/5
- Reviews
- 47
- Age
- 11y ago
WNXBFO 2PCS Sailor Hat and 2PCS Scarf Set Sailor Costume Blue and White Striped Sailor Captains HatRed Edge Blue Bar Square Scarf Dressing Up Party for Women Men Costume Accessory
- Price
- £7.40
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago
MIVAIUN Stripes Sailor Hat and Scarf SetBlue and White Striped Sailor Captains HatRed Edge Blue Bar Square ScarfNavy Outfit Dressing Up Party for Women Men Costume Accessory
- Price
- £5.56
- Rating
- 4.1/5
- Reviews
- 370
- Age
- 3y ago
Trending
90-day click momentum
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Navy Blue)
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Adults Doughboy Sailor Hat - Pack of 1 - Classic All-White Sailor Hat - Adults Navy Sailor Fancy Dress Costume Accessory
- Price
- £4.99
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 2y ago
Mil-Tec Mens Sailor Hat White M EU
- Price
- £10.90
- Rating
- 4.4/5
- Reviews
- 554
- Age
- 3y ago
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Black)
- Price
- £8.38
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Mega_Jumble Adult White Doughboy Sailor Hat - Navy Marine Sea Party Classic Navy Style Costume Cap for Fancy Dress Costume Themed Parties Stage & Cosplay (Pack of 1)
- Price
- £4.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
KxrTpx Sailor Hat White Sailor Hat for Nautical Theme Parties and Costume Events Two Pack Sailor Hats for Adults with 56 cm Head Circumference and 29 cm by 8 cm Dimensions
- Price
- £9.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Sailor Hat and Scarf Kit Fancy Dress Stripes Captains Hat Sailor Outfit with White Sailor Hats Scarf Nautical Themes Captain Accessories Costume Accessory for Cosplay Navy Dressing Stage Performance
- Price
- £5.95
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
FSSTUD 2 Pcs Plain White Sailor Hat Adult Yacht Captain Hat Nautical Theme Party Hats Navy Style Sailor Cap
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Black)
- Price
- £8.38
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Navy Blue)
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
53
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
57%
Top 20: 96%
Open market
33%
- Mil-Tec24%
- I LOVE FANCY DRESS12%
- TSHAOUN11%
- WNXBFO8%
- HIQUACC7%
- MIVAIUN5%
Captains Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Oct · busiest ÷ quietest = 6.3×
Top Captains Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sailor hat89K/yr
- sailor hats14K/yr
- sailor21K/yr
- sailors hat13K/yr
- sailor hats for adults6K/yr
- sailor accessories5K/yr
What reviews say buyers love and hate about Captains Hat
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“It's really well made, looks great and is quite breathable”
“A very affordable”
“It fit me just right”
“Does the job”
“Great fun”
What buyers complain about
79% of reviews“and looks cheap”
“Bad fit”
“PHOTO DOESNT SHOW REAL PRODUCT”
“wouldnt keep its shape”
“It doesn't feel secure at all”
Captains Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Captains Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
