Captains Hat

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +94.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

+94.1%

Conversion, latest week

6.7%

Market size, estimated

£66Ka year

Peak month

October6.3× the quietest month

Top search term

sailor hat89K searches a year

Listings sell for £6.65 on average, from £4.25 to £10.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.65 that is £2K to £3K a year per listing.

Average price

£6.65under the $15 to $100 sweet spot

Price range

£4.25–£10.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #526 within Accessories. It carries 157 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

74%

Out of stock, average day

12.3%

Average rank

#526in Accessories

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

157per listing

Listings tracked

23

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months