captains hat
Worth a lookShows a thin review moat (157 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great157.48avg incumbent reviews — the moat a new listing must climb
Growth
Great+94.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.65avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 149K searches
Price range
Bad£4.25–£10.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, captains hat is a £66K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
captains hat market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £53K–£67K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #526
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 65%
- Out of stock
- 12.3%
- Avg brand age
- 34 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
53
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
57%
Top 20: 96%
Open market
33%
- Mil-Tec24%
- I LOVE FANCY DRESS12%
- TSHAOUN11%
- WNXBFO8%
- HIQUACC7%
- MIVAIUN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +94.1% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 6.3×
Top captains hat search terms
- sailor hat89K/yr
- sailor hats14K/yr
- sailor21K/yr
- sailors hat13K/yr
- sailor hats for adults6K/yr
- sailor accessories5K/yr
Top captains hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mil-Tec Mens Sailor Hat White M EU
Mil-Tec£10.904.4★554 rev
TSHAOUN Sailor Hat and Scarf Set for Men Women Fancy Dress Sailor Set Blue with White Sailor Hat Scarf Costume Accessory Dressing Up for Cosplay Nautical Themes Party Stage Performance(2 PCS)
TSHAOUN£5.184.4★338 rev
Ilovefancydress Ladies Sailor Set Fancy Dress Acessory Unisex Set Sailor Doughboy Hat With Gold Embroidered Anchor + Navy & White Scarf Nautical Marine Navy Outfit (Pack of 1)
I LOVE FANCY DRESS£8.013.8★47 rev
WNXBFO 2PCS Sailor Hat and 2PCS Scarf Set Sailor Costume Blue and White Striped Sailor Captains HatRed Edge Blue Bar Square Scarf Dressing Up Party for Women Men Costume Accessory
WNXBFO£7.404.1★22 rev
MIVAIUN Stripes Sailor Hat and Scarf SetBlue and White Striped Sailor Captains HatRed Edge Blue Bar Square ScarfNavy Outfit Dressing Up Party for Women Men Costume Accessory
MIVAIUN£5.564.1★370 rev
Newest
by launch date
KxrTpx Sailor Hat White Sailor Hat for Nautical Theme Parties and Costume Events Two Pack Sailor Hats for Adults with 56 cm Head Circumference and 29 cm by 8 cm Dimensions
KxrTpx£9.501 rev
Sailor Hat and Scarf Kit Fancy Dress Stripes Captains Hat Sailor Outfit with White Sailor Hats Scarf Nautical Themes Captain Accessories Costume Accessory for Cosplay Navy Dressing Stage Performance
ASREJUR£5.952 rev
FSSTUD 2 Pcs Plain White Sailor Hat Adult Yacht Captain Hat Nautical Theme Party Hats Navy Style Sailor Cap
FSSTUD£6.822 rev
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Black)
HIQUACC£8.3812 rev
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Navy Blue)
HIQUACC£8.2012 rev
Trending
90-day click momentumHIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Navy Blue)
HIQUACC£8.204.1★
Adults Doughboy Sailor Hat - Pack of 1 - Classic All-White Sailor Hat - Adults Navy Sailor Fancy Dress Costume Accessory
I LOVE FANCY DRESS£4.993.6★
Mil-Tec Mens Sailor Hat White M EU
Mil-Tec£10.904.4★
HIQUACC British Flat Top Beret Captain Hat with PU Leather Brim Vintage Navy Sailor Cap for Women (Black)
HIQUACC£8.384.1★
Mega_Jumble Adult White Doughboy Sailor Hat - Navy Marine Sea Party Classic Navy Style Costume Cap for Fancy Dress Costume Themed Parties Stage & Cosplay (Pack of 1)
Mega_Jumble£4.940.0★
What buyers say about captains hat
What buyers praise and complain about, mined from review topics.What buyers love
“It's really well made, looks great and is quite breathable”
“A very affordable”
“It fit me just right”
“Does the job”
“Great fun”
“Its very comfortable on”
“the style is gorgeous with lovely buttons”
“really good quality as well- good adjustable back of hat”
“It's really well made, looks great and is quite breathable”
“The colours were bright”
What buyers complain about
“and looks cheap”
“Bad fit”
“PHOTO DOESNT SHOW REAL PRODUCT”
“wouldnt keep its shape”
“It doesn't feel secure at all”
“the plaits at the front dropped off”
“I just feel like its so carelessly put together”
“the fabric is cheap”
“stinks of fish etc”
Top return reasons
Common questions
- Is captains hat profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +94.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the captains hat niche?
- 21 brands and 53 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in captains hat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.6%.
- When does demand for captains hat peak?
- Demand peaks in May–Oct; the busiest month runs 6.3× the quietest.
- What does it cost to enter the captains hat niche?
- Listings span £4.25–£10.90; the average listing price is £6.65 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.