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Captain America Shield

Fail

Demand is soft, at -28.9% this quarter, so Captain America Shield is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£79K/yr109K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
49%top-5 click share · 12 brands · 54 sellers

Flapen Score

Captain America Shield against its category

The dotted line is the Fashion average. Past it, Captain America Shield is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain America Shield market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Captain America Shield 109K times last year and spent an estimated £79K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
3.1%
Market size, estimated
£79Ka year
Peak month
October2.4× the quietest month
Top search term
captain america shield96K searches a year

02 · Price

A sale here is worth £23.41.

Listings sell for £23.41 on average, from £10.27 to £84.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.41 that is £2K to £6K a year per listing.

Average price
£23.41inside the $15 to $100 sweet spot
Price range
£10.27–£84.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #485 within Boys. It carries 906 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
85%
Out of stock, average day
3.1%
Average rank
#485in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
906per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Captain America Shield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

54

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

9%

  • Marvel38%
  • Rubies25%
  • SiheToys10%
  • ANTIQUE HANDICRAFT HUB8%
  • REXRYZ7%
  • MARVEL THE AVENGERS3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Captain America Shield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Captain America Shield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • captain america shield96K/yr
  • captain america shield kids8K/yr
  • captain america shield metal5K/yr

Reviews and returns

What reviews say buyers love and hate about Captain America Shield

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes17%−0.14

It came with a bit of rust in the middle

Rust and scratch

Size-Overall17%+2.09

Small

Quality-Overall17%+0.32

Quality not so good

Gifting Purpose17%−0.10

Was a gift for a person

Material Quality14%−0.15

Just a a cheap think picnic plastic with a strap on it

A waste of plastic

Love

Quality-Overall21%+0.32

Good quality toy

Really good quality

Excellent quality and can take a bullet as well as fore them

Fun/Entertainment Experience19%+1.22

4yo boys fave toy

Great toy

Good quality toy

Size-Overall16%+2.09

nice size too

Good size and perfect for marvel role play

sizing matched the advertised description

Value For Money10%+0.14

amazing value for money

Good price and looks fantastic

worth every penny

Gifting Purpose6%−0.10

A present for my niece

Return

1.6% Return rate 30% Fixable by listing

Size-Overall28%▃▆▇▇▅█

Small

Scratch Resistance17%█▁▂▄▃▅
Quality-Overall15%▁█▂▂▂▄

Quality not so good

Strap/String Quality12%▁▂█▆▄▁
Product Condition9%█▇▅█▆▇

FAQ

Common Captain America Shield questions

Answered from the same tracked data.