captain america shield
Skip itSoft demand (-28.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.41avg listing price — sweet spot $15–$100
Price range
Great£10.27–£84.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good905.52avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 109K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, captain america shield is a £79K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
captain america shield market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £70K–£94K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #485
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 67%
- Out of stock
- 3.1%
- Avg brand age
- 59 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
54
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
9%
- Marvel38%
- Rubies25%
- SiheToys10%
- ANTIQUE HANDICRAFT HUB8%
- REXRYZ7%
- MARVEL THE AVENGERS3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top captain america shield search terms
- captain america shield96K/yr
- captain america shield kids8K/yr
- captain america shield metal5K/yr
Top captain america shield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubies Official Marvel Endgame Captain America Shield 12-inch Childs Fancy Dress Accessory 12 x 12 x 2 inches Halloween
Rubies£11.754.4★3,105 rev
Captain Unique Design Amrica Metal Shield True Reduction Captain Sign Captain Costume Accessories for Interior Decorative Items Cosplay Props for Adults
SiheToys£49.715.0★4 rev
Marvel Boys Short Pyjamas Captain America Blue 4-5 Years
Marvel£12.874.7★891 rev
ANTIQUE HANDICRAFT HUB Captain Shield Unique Design Steel Shield Metal Cosplay and Roleplay Medieval Amrica Shield Christmas & Thanksgiving Gift
ANTIQUE HANDICRAFT HUB£50.763.8★110 rev
Marvel Boys Short Pyjamas Captain America Blue 11-12 Years
Marvel£11.254.7★891 rev
Newest
by launch date
Marvel Captain America Brave New World Costume Bundle
Marvel£20.8243 rev
Captain Shield America Round Metal Shield Mild Steel with Leather Grip Cosplay Roleplay Wall Decor Christmas and Thanksgiving Gift
REXRYZ£49.1211 rev
Captain Unique Design Amrica Metal Shield True Reduction Captain Sign Captain Costume Accessories for Interior Decorative Items Cosplay Props for Adults
SiheToys£49.714 rev
Captain Unique Design Amrica Shield Metal 1:1 Reduction Captain Sign Cosplay Props for Adults
SiheToys£49.426 rev
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years
Marvel£11.6086 rev
Trending
90-day click momentumMarvel Boys Short Pyjamas Captain America Blue 9-10 Years
Marvel£12.144.7★
Marvel Boys Short Pyjamas Captain America Blue 4-5 Years
Marvel£12.874.7★
Marvel Boys Short Pyjamas Captain America Blue 2-3 Years
Marvel£13.144.7★
Marvel Boys Short Pyjamas Captain America Blue 11-12 Years
Marvel£11.254.7★
Marvel Boys Short Pyjamas Captain America Blue 3-4 Years
Marvel£12.294.7★
What buyers say about captain america shield
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality toy”
“4yo boys fave toy”
“nice size too”
“amazing value for money”
“A present for my niece”
“Great shield”
“Giving 3 stars because it is as described”
“my son loves this toy easy to use great shot”
“Better than plastic”
“Exellent display piece”
What buyers complain about
“It came with a bit of rust in the middle”
“Small”
“Quality not so good”
“Was a gift for a person”
“Just a a cheap think picnic plastic with a strap on it”
“Not worth the money”
“Boring”
Top return reasons
Common questions
- Is captain america shield profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the captain america shield niche?
- 12 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in captain america shield?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Quality-Overall. The return rate is 1.6%.
- When does demand for captain america shield peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the captain america shield niche?
- Listings span £10.27–£84.11; the average listing price is £23.41 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.