How competitive is the Captain America Shield niche on Amazon United Kingdom?

12 brands and 54 sellers compete in Captain America Shield on Amazon United Kingdom. The top 5 Captain America Shield products take 49% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Captain America Shield?

Captain America Shield buyers on Amazon United Kingdom complain most about Rusts/Corrodes, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Captain America Shield niche?

Captain America Shield sells for £23.41 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.27–£84.11. The average incumbent carries 906 reviews — the moat a new listing must climb.

Captain America Shield

soft demand (-28.9% this quarter) — Captain America Shield doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Captain America Shield profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Captain America Shield is a £79K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Captain America Shield: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.9% over the last 90 days and 3.1% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr4K

Search volume / yr-28.9%109K

Conversion rate3.1%

Avg price£23.41

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 54

Top-5 product click share49%

Open market13%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Top Captain America Shield products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rubies Official Marvel Endgame Captain America Shield 12-inch Childs Fancy Dress Accessory 12 x 12 x 2 inches Halloween

Price: £11.75
Rating: 4.4/5
Reviews: 3,105
Age: 7y ago

Captain Unique Design Amrica Metal Shield True Reduction Captain Sign Captain Costume Accessories for Interior Decorative Items Cosplay Props for Adults

Price: £49.71
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Marvel Boys Short Pyjamas Captain America Blue 4-5 Years

Price: £12.87
Rating: 4.7/5
Reviews: 891
Age: 7y ago

ANTIQUE HANDICRAFT HUB Captain Shield Unique Design Steel Shield Metal Cosplay and Roleplay Medieval Amrica Shield Christmas & Thanksgiving Gift

Price: £50.76
Rating: 3.8/5
Reviews: 110
Age: 3y ago

Marvel Boys Short Pyjamas Captain America Blue 11-12 Years

Price: £11.25
Rating: 4.7/5
Reviews: 891
Age: 7y ago

Newest

by launch date

Marvel Captain America Brave New World Costume Bundle

Price: £20.82
Rating: 4.8/5
Reviews: 43
Age: 8mo ago

Captain Shield America Round Metal Shield Mild Steel with Leather Grip Cosplay Roleplay Wall Decor Christmas and Thanksgiving Gift

Price: £49.12
Rating: 4.2/5
Reviews: 11
Age: 8mo ago

Captain Unique Design Amrica Metal Shield True Reduction Captain Sign Captain Costume Accessories for Interior Decorative Items Cosplay Props for Adults

Price: £49.71
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Captain Unique Design Amrica Shield Metal 1:1 Reduction Captain Sign Cosplay Props for Adults

Price: £49.42
Rating: 4.6/5
Reviews: 6
Age: 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years

Price: £11.60
Rating: 4.6/5
Reviews: 86
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Marvel38%
Rubies25%
SiheToys10%
ANTIQUE HANDICRAFT HUB8%
REXRYZ7%
MARVEL THE AVENGERS3%
Open — no brand owns it (6 brands, 9%)

Captain America Shield demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR3.1%Products27Brands12Top 5 Brands87%OOS Rate3.1%Rating4.5★Reviews906Avg BSR#485

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Captain America Shield search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

captain america shield96K/yr -23.1%2.9% conv.
captain america shield kids8K/yr -41.1%6.8% conv.
captain america shield metal5K/yr -72.5%0.3% conv.

What reviews say buyers love and hate about Captain America Shield

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall21%

“Good quality toy”

Fun/Entertainment Experience19%

“4yo boys fave toy”

Size-Overall16%

“nice size too”

Value For Money10%

“amazing value for money”

Gifting Purpose6%

“A present for my niece”

What buyers complain about

94% of reviews

Rusts/Corrodes17%

“It came with a bit of rust in the middle”

Size-Overall17%

“Small”

Quality-Overall17%

“Quality not so good”

Gifting Purpose17%

“Was a gift for a person”

Material Quality14%

“Just a a cheap think picnic plastic with a strap on it”

Captain America Shield return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

28%

2Scratch Resistance

17%

3Quality-Overall

15%

4Strap/String Quality

12%

5Product Condition

Common Captain America Shield questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Captain America Shield 46/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -28.9% over the last 90 days.