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Captain America Shield

Fail

Demand is soft, at -28.9% this quarter, so Captain America Shield is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£79K/yr109K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
49%top-5 click share · 12 brands · 54 sellers

Flapen Score

Captain America Shield against its category

The dotted line is the Fashion average. Past it, Captain America Shield is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain America Shield market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Captain America Shield 109K times last year and spent an estimated £79K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
3.1%
Market size, estimated
£79Ka year
Peak month
October2.4× the quietest month
Top search term
captain america shield96K searches a year

02 · Price

A sale here is worth £23.41.

Listings sell for £23.41 on average, from £10.27 to £84.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.41 that is £2K to £6K a year per listing.

Average price
£23.41inside the $15 to $100 sweet spot
Price range
£10.27–£84.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #485 within Boys. It carries 906 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
85%
Out of stock, average day
3.1%
Average rank
#485in Boys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
906per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Captain America Shield products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

54

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

9%

  • Marvel38%
  • Rubies25%
  • SiheToys10%
  • ANTIQUE HANDICRAFT HUB8%
  • REXRYZ7%
  • MARVEL THE AVENGERS3%
  • Open — no brand owns it (6 brands, 9%)

Demand

Captain America Shield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Captain America Shield search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • captain america shield96K/yr
  • captain america shield kids8K/yr
  • captain america shield metal5K/yr

Reviews and returns

What reviews say buyers love and hate about Captain America Shield

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Rusts/Corrodes”
1.6%of orders come back
“It came with a bit of rust in the middle”
A buyer, on “Rusts/Corrodes”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Captain America Shield questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data