How competitive is the Captain America Costume Kids niche on Amazon United Kingdom?

2 brands and 34 sellers compete in Captain America Costume Kids on Amazon United Kingdom. The top 5 Captain America Costume Kids products take 45% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Captain America Costume Kids?

Captain America Costume Kids buyers on Amazon United Kingdom complain most about Quality-Overall, Material Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the Captain America Costume Kids niche?

Captain America Costume Kids sells for £16.43 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.59–£37.92. The average incumbent carries 1,068 reviews — the moat a new listing must climb.

Captain America Costume Kids

brand-locked demand (top 5 brands take 100% of clicks) — Captain America Costume Kids doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Captain America Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Captain America Costume Kids is a £34K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Captain America Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.1% over the last 90 days and 2.1% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr2K

Search volume / yr-47.1%102K

Conversion rate2.1%

Avg price£16.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 34

Top-5 product click share45%

Open market0%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Captain America Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Marvel Boys Avengers Swimsuit Captain America Costume Rash Guard Multicoloured 4-5 Years

Price: £13.50
Rating: 4.7/5
Reviews: 1,702
Age: 9y ago

Marvel Boys Short Pyjamas Captain America Blue 4-5 Years

Price: £12.87
Rating: 4.7/5
Reviews: 891
Age: 7y ago

Marvel Boys Avengers Swimsuit Captain America Costume Rash Guard Multicoloured 2-3 Years

Price: £13.15
Rating: 4.7/5
Reviews: 1,702
Age: 9y ago

Marvel Boys Short Pyjamas Captain America Blue 11-12 Years

Price: £11.25
Rating: 4.7/5
Reviews: 891
Age: 7y ago

Rubies Official Marvel Spidey and His Amazing Friends Captain America Deluxe Toddler Kids Superhero Fancy Dress Age 3-4 Years

Price: £18.20
Rating: 4.0/5
Reviews: 18
Age: 5mo ago

Newest

by launch date

Rubies Official Marvel Spidey and His Amazing Friends Captain America Deluxe Toddler Kids Superhero Fancy Dress Age 3-4 Years

Price: £18.20
Rating: 4.0/5
Reviews: 18
Age: 5mo ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 5-6 Years

Price: £11.22
Rating: 4.6/5
Reviews: 86
Age: 1y ago

Rubies Official Marvel Captain America Dress Up Set Child Costume Kids Fancy Dress Size Ages 4-6 Years Halloween

Price: £15.59
Rating: 3.5/5
Reviews: 25
Age: 1y ago

Rubies Captain America Deluxe Boys/Girl Costume with Padded Chest Boot Cover and Mask Official Marvel Costume 7-8 Years (122-128cm) Halloween Halloween

Price: £25.64
Rating: 4.4/5
Reviews: 309
Age: 2y ago

Rubies 301736M Captain America Deluxe Kids Fancy Dress Boys Multicolour 9-10 Years Halloween

Price: £23.80
Rating: 4.4/5
Reviews: 309
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

Marvel54%
Rubies46%
Open — no brand owns it (0%)

Captain America Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR2.1%Products30Brands2Top 5 Brands100%OOS Rate7.7%Rating4.5★Reviews1,068Avg BSR#795

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

What reviews say buyers love and hate about Captain America Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall35%

“Good quality toy”

Size-Overall21%

“it was a perfect size”

Fun/Entertainment Experience13%

“Nice toy”

Value For Money6%

“The actual costume is amazing and great value”

Soft Feel4%

“Nice soft material”

What buyers complain about

81% of reviews

Quality-Overall21%

“The helmet and the shield are not as high quality,”

Material Quality19%

“Cheap and nasty the mask is badly made with cheap materials the shield is a flimsy bit of material, could have used a cheap bit of card, at least it would be better”

Advertised Vs Actual Product13%

“Nothing i can find in listing stating this”

Size-Overall13%

“Bad sizing”

Comfort-Overall6%

“It isn't luxurious”

Captain America Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

77%

2Quality-Overall

3Material Quality

4Product Condition

5Advertised Vs Actual Product

Common Captain America Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Captain America Costume Kids 36/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -47.1% over the last 90 days.