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Captain America Costume Kids

Fail

The top 5 brands take 100% of clicks, so Captain America Costume Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£34K/yr102K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
45%top-5 click share · 2 brands · 34 sellers

Flapen Score

Captain America Costume Kids against its category

The dotted line is the Fashion average. Past it, Captain America Costume Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain America Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Captain America Costume Kids 102K times last year and spent an estimated £34K. All 2 brands take every click. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Peak month
October4.5× the quietest month
Top search term
captain america costume79K searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £9.59 to £37.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£9.59–£37.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #795 within Boys. It carries 1,068 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#795in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,068per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Captain America Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

0%

  • Marvel54%
  • Rubies46%
  • Open — no brand owns it (0%)

Demand

Captain America Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Reviews and returns

What reviews say buyers love and hate about Captain America Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+2.71

The helmet and the shield are not as high quality,

mask was rubbish

poor quality and questionable longevity

Material Quality19%−0.17

Cheap and nasty the mask is badly made with cheap materials the shield is a flimsy bit of material, could have used a cheap bit of card, at least it would be better

Just a a cheap think picnic plastic with a strap on it

Advertised Vs Actual Product13%−0.08

Nothing i can find in listing stating this

Size-Overall13%+0.78

Bad sizing

Comfort-Overall6%+0.26

It isn't luxurious

Love

Quality-Overall35%+2.71

Good quality toy

Best quality

Awesome quality, would say its a small fit

Size-Overall21%+0.78

it was a perfect size

Good size and perfect for marvel role play

sizing matched the advertised description

Fun/Entertainment Experience13%+0.67

Nice toy

One of the best things about this costume is how much imaginative play it encourages

Perfect for Halloween or parties

Value For Money6%−0.16

The actual costume is amazing and great value

Soft Feel4%

Nice soft material

The fabric was very soft

Return

2.4% Return rate 80% Fixable by listing

Size-Overall77%▇▆█▇▇█

Bad sizing

Quality-Overall6%█▆▂▄▆▃

The helmet and the shield are not as high quality,

mask was rubbish

poor quality and questionable longevity

Material Quality5%▁▅▃█▃▁

Cheap and nasty the mask is badly made with cheap materials the shield is a flimsy bit of material, could have used a cheap bit of card, at least it would be better

Just a a cheap think picnic plastic with a strap on it

Product Condition3%▁▃▁█▅▂
Advertised Vs Actual Product2%▁▆▃▁▁█

Nothing i can find in listing stating this

FAQ

Common Captain America Costume Kids questions

Answered from the same tracked data.