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Captain America Costume Kids

Fail

The top 5 brands take 100% of clicks, so Captain America Costume Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£34K/yr102K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
45%top-5 click share · 2 brands · 34 sellers

Flapen Score

Captain America Costume Kids against its category

The dotted line is the Fashion average. Past it, Captain America Costume Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Captain America Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Captain America Costume Kids 102K times last year and spent an estimated £34K. All 2 brands take every click. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Peak month
October4.5× the quietest month
Top search term
captain america costume79K searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £9.59 to £37.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.43 that is £0 to £2K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£9.59–£37.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #795 within Boys. It carries 1,068 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#795in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,068per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Captain America Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 91%

Open market

0%

  • Marvel54%
  • Rubies46%
  • Open — no brand owns it (0%)

Demand

Captain America Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Reviews and returns

What reviews say buyers love and hate about Captain America Costume Kids

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“The helmet and the shield are not as high quality,”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Captain America Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data