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Candle Dye

Fail

Prices span $4.98–$14.04, mostly outside the sweet spot, so Candle Dye is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£26K/yr54K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
67%top-5 click share · 10 brands · 12 sellers

Flapen Score

Candle Dye against its category

The dotted line is the Fashion average. Past it, Candle Dye is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Dye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Dye 54K times last year and spent an estimated £26K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
6.1%
Market size, estimated
£26Ka year
Peak month
November3.4× the quietest month
Top search term
candle dye24K searches a year

02 · Price

A sale here is worth £7.93.

Listings sell for £7.93 on average, from £4.98 to £14.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.93 that is £793 to £2K a year per listing.

Average price
£7.93under the $15 to $100 sweet spot
Price range
£4.98–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£793–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #187 within Shoe, Jewellery & Watch Accessories. It carries 720 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
21.6%
Average rank
#187in Shoe, Jewellery & Watch Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
720per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Candle Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Roizefar27%
  • Bolosa14%
  • BarBaren12%
  • QEEROYO11%
  • FansArriche11%
  • Miltin Crafts8%
  • Open — no brand owns it (4 brands, 15%)

Demand

Candle Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Candle Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle dye24K/yr
  • candle dye for soy wax11K/yr
  • candle colour dye8K/yr
  • candle wax dye6K/yr
  • wax dye4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Dye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color46%−0.30

Im not very impressed with the colour pigments

Not a nice colours

the colour noticeably dulls

Quality-Overall10%+0.86

Disappointing Results – Poor Blending

Just not the best

Size-Overall6%+0.28

These packets are quite small

Instructions/User Manual/Troubleshooting4%−0.05

No clear instructions

Brightness/Shine/Glow4%−0.03

they dont leave a nice shine or anything when dry

Love

Color37%−0.30

Nice colours

Colours are strong

Beautiful colours

Quality-Overall22%+0.86

a great variety

Good quality product

These are really good, strong liquid

Value For Money12%+0.60

value for money

Great for the price

value for the money

Advertised Vs Actual Product11%+1.83

AS ADVERTISED

As described

Exactly as described

Efficiency4%+0.57

Work well

Return

0.4% Return rate 50% Fixable by listing

Color38%▁▁▁▆█▄

Im not very impressed with the colour pigments

Not a nice colours

the colour noticeably dulls

Functionality-Overall18%▁▁▁█▁▁
Stain Resistance9%▁▁▁▁▁█
Size-Overall6%▁▁▁▁█▁

These packets are quite small

Ethically/Sustainably Sourced6%▁▁█▁▁▁

FAQ

Common Candle Dye questions

Answered from the same tracked data.