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Candle Dye

prices mostly outside the sweet spot ($4.98–$14.04) — Candle Dye doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 7Growth 4Conversion 68Competition 30Returns 98Price range 0Avg price 22Brand share 48Review moat 70Quality gap 43
This niche Category average

Is Candle Dye profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Candle Dye is a £26K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Candle Dye: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.4% over the last 90 days and 6.1% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr4K
Search volume / yr-42.4%54K
Conversion rate6.1%
Avg price£7.93

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers10 · 12
Top-5 product click share67%
Open market24%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews720

Top Candle Dye products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Roizefar27%
  • Bolosa14%
  • BarBaren12%
  • QEEROYO11%
  • FansArriche11%
  • Miltin Crafts8%
  • Open — no brand owns it (4 brands, 15%)

Candle Dye demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR6.1%Products13Brands10Top 5 Brands76%OOS Rate21.6%Rating4.5★Reviews720Avg BSR#187
2K1KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top Candle Dye search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • candle dye24K/yr
  • candle dye for soy wax11K/yr
  • candle colour dye8K/yr
  • candle wax dye6K/yr
  • wax dye4K/yr

What reviews say buyers love and hate about Candle Dye

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Color37%

Nice colours

Quality-Overall22%

a great variety

Value For Money12%

value for money

Advertised Vs Actual Product11%

AS ADVERTISED

Efficiency4%

Work well

What buyers complain about

74% of reviews
Color46%

Im not very impressed with the colour pigments

Quality-Overall10%

Disappointing Results – Poor Blending

Size-Overall6%

These packets are quite small

Instructions/User Manual/Troubleshooting4%

No clear instructions

Brightness/Shine/Glow4%

they dont leave a nice shine or anything when dry

Candle Dye return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
38%
2Functionality-Overall
18%
3Stain Resistance
9%
4Size-Overall
6%
5Ethically/Sustainably Sourced
6%

Common Candle Dye questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candle Dye 36/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 13 tracked products. Search demand moved -42.4% over the last 90 days.
Search demand for Candle Dye on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.4× the quietest.