candle dye
Skip itPrices mostly outside the sweet spot ($4.98–$14.04) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good719.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 54K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.98–£14.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, candle dye is a £26K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
candle dye market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £24K–£32K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 21.6%
- Avg brand age
- 34 months
- Avg seller age
- 245 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
12
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Roizefar27%
- Bolosa14%
- BarBaren12%
- QEEROYO11%
- FansArriche11%
- Miltin Crafts8%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -42.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top candle dye search terms
- candle dye24K/yr
- candle dye for soy wax11K/yr
- candle colour dye8K/yr
- candle wax dye6K/yr
- wax dye4K/yr
Top candle dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roizefar Candle Dye - 21 Colours Candles Dye for Soy Wax Candle Colour Dyes for Candles Making Oil-Based Liquid Dyes for Wax Melts Highly Concentrate for Soy Waxs
Roizefar£10.104.6★917 rev
Candle Dye for Candle Making Wax Color Chips for Wax Melts Dye for Soy Wax Beeswax Paraffin Wax and More Gift Set for Christmas Birthday 16 Colors x 5g
BarBaren£7.784.6★296 rev
10 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Dye for Highly Concentrated Natural Paraffin Soy Gel Beeswax Each 10ML
QEEROYO£5.654.3★96 rev
Candle Dye 10 Colors Liquid Candle Colour Dye for Soy Wax Oil-Based Highly Concentrate Wax Dyes for Wax Melts Each 10 Ml
Bolosa£6.384.5★203 rev
Miltin Crafts Mica Powders - 15 Vibrant Colours (5g/Bag) for Epoxy Resin Pigment Wax Melts Makeup Lip Gloss Candles Bath Bombs Nail Art Soap & Slime
Miltin Crafts£8.184.5★1,328 rev
Newest
by launch date10 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Dye for Highly Concentrated Natural Paraffin Soy Gel Beeswax Each 10ML
QEEROYO£5.6596 rev
Weenwill Candle Dye 9 PCS Colours 5g Candle Wax Colour DIY Candles Making Wax Colours Candles Dye for Soy Waxs Gift Set for Christmas Birthday
Weenwill£4.987 rev
HOMY ARTY Candle Dye - 14 Colours Liquid Candle Dye for Wax Vivid Oil-Based Candle Colour Dye for Candle Making Highly Concentrated Natural Candle Wax Dye Each 5 ml
HOMY ARTY£6.14609 rev
Candle Dye 10 Colors Liquid Candle Colour Dye for Soy Wax Oil-Based Highly Concentrate Wax Dyes for Wax Melts Each 10 Ml
Bolosa£6.38203 rev
Candle Dye 8 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Colour Dye for Candle Making Each 10ML
Bolosa£5.93203 rev
Trending
90-day click momentum
FansArriche Candle Wax Colour - 10 Colours Liquid Candle Wax Dye for Candle Making - Highly Concentrated Candle Dye for Soy Wax Paraffin Wax - Each 10 ml
FansArriche£6.884.4★
Epoxy Resin Colorants Pigment Mica Powder - 40 Colors* 5g Natural Cosmetic Pigment Suitable for Epoxy Resin Soap Paint Lip Gloss Nail Polish Candle Making Dye
About life£14.044.6★
10 Colours Candle Dye for Soy Wax Oil-Based Highly Concentrate Candle Dye for Highly Concentrated Natural Paraffin Soy Gel Beeswax Each 10ML
QEEROYO£5.654.3★
Weenwill Candle Dye 9 PCS Colours 5g Candle Wax Colour DIY Candles Making Wax Colours Candles Dye for Soy Waxs Gift Set for Christmas Birthday
Weenwill£4.984.5★
HOMY ARTY Candle Dye - 14 Colours Liquid Candle Dye for Wax Vivid Oil-Based Candle Colour Dye for Candle Making Highly Concentrated Natural Candle Wax Dye Each 5 ml
HOMY ARTY£6.144.4★
What buyers say about candle dye
What buyers praise and complain about, mined from review topics.What buyers love
“Nice colours”
“a great variety”
“value for money”
“AS ADVERTISED”
“Work well”
“These are great for my resin work”
“slight shimmer through them which is gorgeous”
“Great range”
“it is easy to use. though it does get everywhere if you're not careful”
What buyers complain about
“Im not very impressed with the colour pigments”
“Disappointing Results – Poor Blending”
“These packets are quite small”
“No clear instructions”
“they dont leave a nice shine or anything when dry”
“I wouldn't recommend breathing it in”
Top return reasons
Common questions
- Is candle dye profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 13 tracked products. 90-day search growth is -42.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the candle dye niche?
- 10 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in candle dye?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 0.4%.
- When does demand for candle dye peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the candle dye niche?
- Listings span £4.98–£14.04; the average listing price is £7.93 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.