Camping Pillow
MaybeSearch demand grew +163.4% this quarter. But shoppers spend only $152K a year here, so Camping Pillow is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 2,461 Fashion niches · +14 vs the category median of 4862
- Market size
- £152K/yr294K searches / yr
- 90-day growth
- +163.4%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 35 sellers
Flapen Score
Camping Pillow against its category
The dotted line is the Fashion average. Past it, Camping Pillow is stronger. Inside it, weaker.
Market
The Camping Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Camping Pillow 294K times last year and spent an estimated £152K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +163.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- +163.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £152Ka year
- Peak month
- June7.0× the quietest month
- Top search term
- camping pillow178K searches a year
02 · Price
A sale here is worth £11.12.
Listings sell for £11.12 on average, from £5.94 to £20.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.12 that is £3K to £6K a year per listing.
- Average price
- £11.12under the $15 to $100 sweet spot
- Price range
- £5.94–£20.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #39 within Luggage & Travel Gear. It carries 1,325 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 3.1%
- Average rank
- #39in Luggage & Travel Gear
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,325per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Camping Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trespass Packaway Travel Pillow Snoozefest Granite One Size
- Price
- £5.94
- Rating
- 4.2/5
- Reviews
- 1,116
- Age
- 7y ago

PEUJEW Travel Pillow Camping Pillow Compressible Memory Foam Small Pillow with Waterproof Bag Breathable Cover Ideal for Camping Backpacking Car and Airplane (S Grey)
- Price
- £16.43
- Rating
- 4.4/5
- Reviews
- 1,707
- Age
- 2y ago

Trespass Packaway Travel Pillow Snoozefest Moss One Size
- Price
- £6.03
- Rating
- 4.2/5
- Reviews
- 1,116
- Age
- 7y ago

JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago

HIKENTURE Camping Pillow with Removable Cover - Ultralight Inflatable Pillow for Hiking Backpacking Upgrade Comfortable Ergonomic Air Pillow for Neck Support Soft Travel Pillow In Car Beach Office
- Price
- £17.96
- Rating
- 4.4/5
- Reviews
- 11,619
- Age
- 6y ago
Trending
90-day click momentum
flintronic Camping Pillow Camping Memory Foam Pillow with Removable Cover Ultralight Travel Pillows Neck Support Comfortable Ergonomic Pillows for Camping Office Car Beach Viajes Grey
- Price
- £13.55
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 10mo ago

JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago

Eurohike Flannel Pillow Blue One Size
- Price
- £9.75
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 9y ago

Camping Pillows Inflatable Travel Pillow for Neck Ultralight Beach Pillow with Storage Bags Blow Up Pillows Ergonomic Air Pillow for Neck & Lumbar Support - Comfort in Travel/Beach/Camping (Black)
- Price
- £6.43
- Rating
- 4.4/5
- Reviews
- 1,114
- Age
- 4y ago

PEUJEW Travel Pillow Camping Pillow Compressible Memory Foam Small Pillow with Waterproof Bag Breathable Cover Ideal for Camping Backpacking Car and Airplane (S Grey)
- Price
- £16.43
- Rating
- 4.4/5
- Reviews
- 1,707
- Age
- 2y ago
Newest
by launch date
JetsCush Camping Pillow Camping Essentials Lightweight Compact Inflatable Air Travel Pillow with Ergonomic Support for Camp Backpacking Hiking Beach Accessories & Equipment (Blue)
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 6mo ago

flintronic Camping Pillow Camping Memory Foam Pillow with Removable Cover Ultralight Travel Pillows Neck Support Comfortable Ergonomic Pillows for Camping Office Car Beach Viajes Grey
- Price
- £13.55
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 10mo ago

HIKEMAN Camping Memory Foam Pillow - Ultralight Travel Pillow Neck Support Pillow Soft Ergonomic Sleeping Pillows for Camping Car Beach Office (Grey)
- Price
- £20.06
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago

HIKEMAN Camping Memory Foam Pillow - Ultralight Travel Pillow Neck Support Pillow Soft Ergonomic Sleeping Pillows for Camping Car Beach Office (Army Green)
- Price
- £20.92
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 1y ago

tuphen Travel & Camping Memory Foam Pillow - Cooling Compressible Camping Pillow for Sleeping Compact Firm Supportive Small Pillow for Adults Kids Outdoor Backpacking Hiking Essential with Storage Bag
- Price
- £14.79
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
35
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
32%
- Trespass28%
- HIKENTURE10%
- PEUJEW8%
- HIKEMAN8%
- JetsCush8%
- flintronic7%
Demand
Camping Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Camping Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- camping pillow178K/yr
- camping pillows for adults41K/yr
- camping pillows18K/yr
- camping pillow kids9K/yr
- travel pillow camping9K/yr
- memory foam camping pillow7K/yr
- camp pillow6K/yr
- pillow camping5K/yr
- sleeping bag pillow6K/yr
- camping pillow memory foam4K/yr
Reviews and returns
What reviews say buyers love and hate about Camping Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was bigger than I expected
Too small
Tiny
What you expect for such low price
Not worth the money
Waste of money in My opinion for the cost
I see amazon quality control is still non existent
Terrible quality
rubbish
But the bag broke after just 1 use
Broken after a few uses
Lack off durability
several of those develop leaks within a few months
Leaked on first use
Bought two one had small leak
Love
Very comfortable
my son found it comfortable to use
Very comfy and gives a good night's sleep in a tent
The cushion seems plenty strong enough
Im very pleased with the cushion
Ideal cushion for lumbar support during air flights
Good quality compact memory foam pillow ideal for camping on a motorbike
decided to buy it as it was getting good reviews
Excellent quality
Nice soft cover
Soft
Its lovely and soft and just the right size for my head, The little bag that comes with the pillow is really handy to store the pillow in and to carry into the gym
Great for the price
Good price for 2
Great value for money
Return
1.5% Return rate 68% Fixable by listing
It was bigger than I expected
Too small
Tiny
Not only don't they feel easily
I see amazon quality control is still non existent
Terrible quality
rubbish
So, not as advertised and not usable - will be returned
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camping Pillow questions
Answered from the same tracked data.









