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Calmi Ring

Maybe

The products selling today average only 3.5★. But demand is soft, at -22.0% this quarter, so Calmi Ring is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£101K/yr361K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
25%top-5 click share · 42 brands · 48 sellers

Flapen Score

Calmi Ring against its category

The dotted line is the Fashion average. Past it, Calmi Ring is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calmi Ring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calmi Ring 361K times last year and spent an estimated £101K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
2.9%
Market size, estimated
£101Ka year
Peak month
January6.3× the quietest month
Top search term
calmi ring107K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £3.55 to £26.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.86 that is £986 to £2K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£3.55–£26.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£986–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #302 within Jewellery. It carries 244 reviews at 3.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
80%
Out of stock, average day
9.6%
Average rank
#302in Jewellery
Average rating
3.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
244per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Calmi Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

42 rising

Sellers

48

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

25%

Top 20: 63%

Open market

49%

  • Cigmag16%
  • Jeracol12%
  • Nihexo9%
  • Innovess6%
  • MagEnergy4%
  • Luyrlix4%

Demand

Calmi Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Calmi Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calmi ring107K/yr
  • magnetic rings for women35K/yr
  • evercalm ring20K/yr
  • evercalm ring for menopause11K/yr
  • magnetic ring27K/yr
  • menopause rings for women16K/yr
  • olux magnetic ring women22K/yr
  • magnetic therapy rings14K/yr
  • menopause ring21K/yr
  • magnetic rings12K/yr

Reviews and returns

What reviews say buyers love and hate about Calmi Ring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.04

Awful, disappointing size is for small fingers

Fit Can Be Tricky

To big in size

Quality-Overall14%+0.44

Cheap

Poor quality and ineffective

Poor quality

Functionality-Overall12%−0.30

Didnt work

Did not work on me

Personally I dont think these work

Color10%−0.11

it has started to go black

Wrong colour

goes off colour

Advertised Vs Actual Product7%+0.66

False advertising

Not as nice as the picture

Dubious description

Love

Quality-Overall18%+0.44

well made

Great product ive had it on for a week

Excellent product

Size-Overall13%−0.04

Fits many sizes

Easy fit

fits all sizes of finger

Advertised Vs Actual Product9%+0.66

As described

As advertised

It's exactly what I ordered

Value For Money8%

Exceptional for the price

I think it is worth it for the price

Good value for money

Comfort-Overall7%+0.77

comfortable to wear

comfortable

easy to wear

Return

1.3% Return rate 75% Fixable by listing

Size-Overall53%▅▇▆▆▇█

Awful, disappointing size is for small fingers

Fit Can Be Tricky

To big in size

Magnetic Strength/Adsorption5%▇▇▇█▁▁
Color5%█▅▆▄▂█

it has started to go black

Wrong colour

goes off colour

Advertised Vs Actual Product4%▃▃▃▆▂█

False advertising

Not as nice as the picture

Dubious description

Quality-Overall4%▃▂▂▆█▃

Cheap

Poor quality and ineffective

Poor quality

FAQ

Common Calmi Ring questions

Answered from the same tracked data.