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Call of Duty Gifts

Fail

Shoppers spend only $1K a year here, so Call of Duty Gifts is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£1K/yr48K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
59%top-5 click share · 8 brands · 36 sellers

Flapen Score

Call of Duty Gifts against its category

The dotted line is the Fashion average. Past it, Call of Duty Gifts is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Call of Duty Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Call of Duty Gifts 48K times last year and spent an estimated £1K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
0.2%
Market size, estimated
£1Ka year
Peak month
December10.4× the quietest month
Top search term
call of duty merchandise19K searches a year

02 · Price

A sale here is worth £12.73.

Listings sell for £12.73 on average, from £6.30 to £25.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £12.73 that is £0 to £1K a year per listing.

Average price
£12.73under the $15 to $100 sweet spot
Price range
£6.30–£25.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #576 within Jumpers, Cardigans & Sweatshirts. It carries 409 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
82%
Out of stock, average day
11.4%
Average rank
#576in Jumpers, Cardigans & Sweatshirts
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Call of Duty Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£56£112£169£2251101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

2%

  • Get Trend44%
  • Call of Duty37%
  • Corsair Toiletries12%
  • Cableguys2%
  • Exquisite Gaming2%
  • Snapit2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Call of Duty Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Call of Duty Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • call of duty merchandise19K/yr
  • call of duty merch7K/yr
  • call of duty gifts14K/yr
  • call of duty accessories7K/yr

Reviews and returns

What reviews say buyers love and hate about Call of Duty Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money11%−0.09

a little on the pricey side though

its not the best value for money

The set isnt great value for money

Size-Overall10%−0.06

Not the largest

The products are small

The bottle is small

Smell6%−0.12

All 3 smell similar

what little fragrance the toiletries have are very faint

The seller doesn't advertise a scent, though

Quality-Overall4%+0.94

isn't very well made

Poor quality

the quality is on-par with most video game merchandise. so not amazing

Durability3%+0.14

The main thing to know is the bottles are small, 75ml each, so its not going to last ages

it possibly won't last with years of use

The join where it attaches to the ring feels like the weak point — likely to tear with regular use

Love

Gifting Purpose17%+1.33

Good for a gift

making it ideal for gifting

Fun Gift

Quality-Overall11%+0.94

Perfectly decent set

Good quality mug/keyring set

Excellent product

Smell8%−0.12

subtle citrus scent

refreshing citrus scent which is very pleasant

A nice pleasant scent

Design-Overall7%+0.20

design are clearly aimed at fans of the game

Nicely designed

great theme

Size-Overall5%−0.06

Size-wise it's good

Size and fit was perfect

tube good sized

Return

1.1% Return rate 54% Fixable by listing

Size-Overall50%▄█▅▅█▃

Not the largest

The products are small

The bottle is small

Gap/Hole14%▃▁█▅▁▁
Material Quality8%▁▁▁▅▁█

Very very poor quality of material

It's not got a lot of material to it

Lining Quality6%█▁▁▁▁▁
Print Quality6%▁▁▁▁▁█

FAQ

Common Call of Duty Gifts questions

Answered from the same tracked data.