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call of duty gifts

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 15Conversion 3Competition 44Returns 94Price range 55Avg price 56Brand share 9Review moat 80Quality gap 35

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great408.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.73

avg listing price — sweet spot $15–$100

Price range

Good£6.30–£25.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£1K

£1K/yr · 48K searches

According to Flapen's Amazon United Kingdom niche tracking, call of duty gifts is a £1K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

call of duty gifts market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£6K–£10K
units × avg price
Conversion rate
0.2%
Avg BSR
#576
Page quality
0%
Prime
82%
Sponsored
77%
Out of stock
11.4%
Avg brand age
38 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

36

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

2%

  • Get Trend44%
  • Call of Duty37%
  • Corsair Toiletries12%
  • Cableguys2%
  • Exquisite Gaming2%
  • Snapit2%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -19.2% search growth over the last 90 days.
10K6KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.4×

Top call of duty gifts search terms

  • call of duty merchandise19K/yr
  • call of duty merch7K/yr
  • call of duty gifts14K/yr
  • call of duty accessories7K/yr
All search terms

Top call of duty gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£568%£11212%£16916%£2251101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about call of duty gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Good for a gift”

Quality-Overall11%

“Perfectly decent set”

Smell8%

“subtle citrus scent”

Design-Overall7%

“design are clearly aimed at fans of the game”

Size-Overall5%

“Size-wise it's good”

Comfort-Overall4%

“Very comfortable and soft”

Material Quality4%

“Great quality material”

Lather3%

“The gel lathers nicely and leaves the skin feeling soft, clean and hydrated”

Value For Money3%

“The set is also reasonably priced”

Durability3%

“durable”

What buyers complain about

Value For Money11%

“a little on the pricey side though”

Size-Overall10%

“Not the largest”

Smell6%

“All 3 smell similar”

Quality-Overall4%

“isn't very well made”

Durability3%

“The main thing to know is the bottles are small, 75ml each, so its not going to last ages”

Material Quality2%

“Very very poor quality of material”

Strength2%

“my only criticism is it feels a little flimsy”

Thickness1%

“thicker than some cheap rubber keyrings”

Advertised Vs Actual Product1%

“The body puff is different to the one shown”

Ease Of Use1%

“they dont feel particularly great to use”

Top return reasons

Size-Overall50%
Gap/Hole14%
Material Quality8%
Lining Quality6%
Print Quality6%
Thickness3%
Shoulder Fit3%
Thin3%
Scratch Resistance3%
Quality-Overall3%

Common questions

Is call of duty gifts profitable to sell on Amazon United Kingdom?
The niche generates £1K/yr across 22 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (33/100).
How competitive is the call of duty gifts niche?
8 brands and 36 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in call of duty gifts?
Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.1%.
When does demand for call of duty gifts peak?
Demand peaks in Nov–Dec; the busiest month runs 10.4× the quietest.
What does it cost to enter the call of duty gifts niche?
Listings span £6.30–£25.47; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.