Buzz Lightyear
FailThe top 5 brands take 100% of clicks, so Buzz Lightyear is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £221K/yr354K searches / yr
- 90-day growth
- +67.4%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 62 sellers
Flapen Score
Buzz Lightyear against its category
The dotted line is the Fashion average. Past it, Buzz Lightyear is stronger. Inside it, weaker.
Market
The Buzz Lightyear market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Buzz Lightyear 354K times last year and spent an estimated £221K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.
- Searches, last 12 months
- 354K
- Growth, 90 days vs prior 90
- +67.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £221Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- buzz lightyear240K searches a year
02 · Price
A sale here is worth £16.89.
Listings sell for £16.89 on average, from £7.50 to £34.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £16.89 that is £17K to £21K a year per listing.
- Average price
- £16.89inside the $15 to $100 sweet spot
- Price range
- £7.50–£34.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £17K–£21K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #106 within Boys. It carries 764 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #106in Boys
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 764per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Buzz Lightyear products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Toy Story Buzz Lightyear Pyjamas Fancy Dress 4-5y
- Price
- £7.75
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 3y ago

Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.09
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago

Mattel Disney and Pixar Toy Story 5 Launch Ready Buzz Lightyear
- Price
- £15.68
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 2mo ago

Disney Toy Story Buzz Lightyear Boys or Girls Varsity Jackets for Kids Buzz Lightyear Dress-Up Jackets Multicoloured Age 2-3 Years
- Price
- £15.03
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 10mo ago

Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago
Trending
90-day click momentum
Mattel Disney and Pixar Toy Story 5 Launch Ready Buzz Lightyear
- Price
- £15.68
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Buzz Lightyear
- Price
- £14.88
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago

Disney Toy Story Buzz Lightyear Boys or Girls Varsity Jackets for Kids Buzz Lightyear Dress-Up Jackets Multicoloured Age 2-3 Years
- Price
- £15.03
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 10mo ago

Disney Toy Story Buzz Lightyear Pyjamas Fancy Dress 4-5y
- Price
- £7.75
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 3y ago
Newest
by launch date
Mattel Disney and Pixar Toy Story 5 Launch Ready Buzz Lightyear
- Price
- £15.68
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure
- Price
- £8.46
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2mo ago

Mattel Disney and Pixar Toy Story 5 Interactables Buzz Lightyear
- Price
- £14.88
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 2mo ago

Disney Toy Story Buzz Lightyear Boys or Girls Varsity Jackets for Kids Buzz Lightyear Dress-Up Jackets Multicoloured Age 2-3 Years
- Price
- £15.03
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 10mo ago

Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
- Price
- £31.09
- Rating
- 4.4/5
- Reviews
- 2,772
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Disney52%
- Disney Store25%
- Mattel23%
Demand
Buzz Lightyear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Buzz Lightyear search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- buzz lightyear240K/yr
- buzz lightyear toys44K/yr
- buzz20K/yr
- buzz lightyear action figures8K/yr
- buzz lightyear toy13K/yr
- toy story buzz lightyear9K/yr
- lightyear11K/yr
- buzz light year4K/yr
- talking buzz lightyear4K/yr
Reviews and returns
What reviews say buyers love and hate about Buzz Lightyear
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricy for wha it is
for the ridiculously high price
expensive
Item broke quickly
Just a shame for something on an almost £40 to break so quickly
Not long lasting
no sound effects
sound does not function at all
Not opened as gift for my grandson
a lot smaller than the original Buzz
Love
Fantastic toy
Well made and fun for kids
And my daughter loves it
The build quality is excellent
Good quality
Great quality toy
Great also great price
Fairly priced
Good value for money
Good size
The figure is spot on size wise
Large enough for my 3 year old grandson
Well worth it for a birthday or Christmas. and more
Lovely present 🎁 Wonderful toy my nephew lives me 😍
Perfect gift for any Toy Story fan
Return
2.0% Return rate 13% Fixable by listing
Not working as it should
The button coming out really worried me for other younger children
the buttons are fake stiff buttons
a lot smaller than the original Buzz
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buzz Lightyear questions
Answered from the same tracked data.









