buzz lightyear
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£16.89avg listing price — sweet spot $15–$100
Growth
Great+67.4%90-day search growth — must beat 0% to launch
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good£7.50–£34.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good763.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£221K£221K/yr · 354K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, buzz lightyear is a £221K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
buzz lightyear market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £169K–£211K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.3%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Disney52%
- Disney Store25%
- Mattel23%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +67.4% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.3×
Top buzz lightyear search terms
- buzz lightyear240K/yr
- buzz lightyear toys44K/yr
- buzz20K/yr
- buzz lightyear action figures8K/yr
- buzz lightyear toy13K/yr
- toy story buzz lightyear9K/yr
- lightyear11K/yr
- buzz light year4K/yr
- talking buzz lightyear4K/yr
Top buzz lightyear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Toy Story Buzz Lightyear Pyjamas Fancy Dress 4-5y
Disney£7.754.7★1,150 rev
Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£31.094.4★2,772 rev
Mattel Disney and Pixar Toy Story 5 Launch Ready Buzz Lightyear
Mattel£15.684.3★49 rev
Disney Toy Story Buzz Lightyear Boys or Girls Varsity Jackets for Kids Buzz Lightyear Dress-Up Jackets Multicoloured Age 2-3 Years
Disney£15.034.4★9 rev
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure
Mattel£8.464.8★669 rev
Newest
by launch dateMattel Disney and Pixar Toy Story 5 Launch Ready Buzz Lightyear
Mattel£15.6849 rev
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure
Mattel£8.46669 rev
Mattel Disney and Pixar Toy Story 5 Interactables Buzz Lightyear
Mattel£14.88213 rev
Disney Toy Story Buzz Lightyear Boys or Girls Varsity Jackets for Kids Buzz Lightyear Dress-Up Jackets Multicoloured Age 2-3 Years
Disney£15.039 rev
Disney Store Official Buzz Lightyear Interactive Talking Action Figure Pixars Toy Story 36cm/14 Space Ranger Toy Featuring 15+ English Phrases Interacts with Other Characters Ages 3+
Disney Store£31.092,772 rev
Trending
90-day click momentumMattel Disney and Pixar Toy Story 5 Launch Ready Buzz Lightyear
Mattel£15.684.3★
Mattel Disney and Pixar Toy Story 5 Interactables Buzz Lightyear
Mattel£14.884.5★
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure
Mattel£8.464.8★
Disney Toy Story Buzz Lightyear Boys or Girls Varsity Jackets for Kids Buzz Lightyear Dress-Up Jackets Multicoloured Age 2-3 Years
Disney£15.034.4★
Disney Toy Story Buzz Lightyear Pyjamas Fancy Dress 4-5y
Disney£7.754.7★
What buyers say about buzz lightyear
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic toy”
“The build quality is excellent”
“Great also great price”
“Good size”
“Well worth it for a birthday or Christmas. and more”
“As described”
“Plastic feels solid”
“It seems to be lasting long ecen after multiple drops etc”
“Lots of flashing lights & noises, perfect for a 3 year old boy. or girl”
“Large, sturdy”
What buyers complain about
“A bit pricy for wha it is”
“Item broke quickly”
“no sound effects”
“Not opened as gift for my grandson”
“a lot smaller than the original Buzz”
“Poor quality”
“Not working as it should”
“The button coming out really worried me for other younger children”
“The toy is plastic as expected”
Top return reasons
Common questions
- Is buzz lightyear profitable to sell on Amazon United Kingdom?
- The niche generates £221K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +67.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the buzz lightyear niche?
- 3 brands and 62 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in buzz lightyear?
- Top complaints mined from reviews: Value For Money, Durability, Audio Quality. The return rate is 2.0%.
- When does demand for buzz lightyear peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the buzz lightyear niche?
- Listings span £7.50–£34.76; the average listing price is £16.89 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.