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Buzz Lightyear

Fail

The top 5 brands take 100% of clicks, so Buzz Lightyear is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£221K/yr354K searches / yr
90-day growth
+67.4%search demand this quarter
Competition
87%top-5 click share · 3 brands · 62 sellers

Flapen Score

Buzz Lightyear against its category

The dotted line is the Fashion average. Past it, Buzz Lightyear is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzz Lightyear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buzz Lightyear 354K times last year and spent an estimated £221K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
+67.4%
Conversion, latest week
3.7%
Market size, estimated
£221Ka year
Peak month
December2.3× the quietest month
Top search term
buzz lightyear240K searches a year

02 · Price

A sale here is worth £16.89.

Listings sell for £16.89 on average, from £7.50 to £34.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £16.89 that is £17K to £21K a year per listing.

Average price
£16.89inside the $15 to $100 sweet spot
Price range
£7.50–£34.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #106 within Boys. It carries 764 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#106in Boys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Buzz Lightyear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Disney52%
  • Disney Store25%
  • Mattel23%

Demand

Buzz Lightyear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Buzz Lightyear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buzz lightyear240K/yr
  • buzz lightyear toys44K/yr
  • buzz20K/yr
  • buzz lightyear action figures8K/yr
  • buzz lightyear toy13K/yr
  • toy story buzz lightyear9K/yr
  • lightyear11K/yr
  • buzz light year4K/yr
  • talking buzz lightyear4K/yr

Reviews and returns

What reviews say buyers love and hate about Buzz Lightyear

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.02

A bit pricy for wha it is

for the ridiculously high price

expensive

Durability11%−0.09

Item broke quickly

Just a shame for something on an almost £40 to break so quickly

Not long lasting

Audio Quality10%−0.09

no sound effects

sound does not function at all

Gifting Purpose7%+1.07

Not opened as gift for my grandson

Size-Overall7%+0.57

a lot smaller than the original Buzz

Love

Fun/Entertainment Experience22%+2.02

Fantastic toy

Well made and fun for kids

And my daughter loves it

Quality-Overall18%−0.05

The build quality is excellent

Good quality

Great quality toy

Value For Money12%−0.02

Great also great price

Fairly priced

Good value for money

Size-Overall8%+0.57

Good size

The figure is spot on size wise

Large enough for my 3 year old grandson

Gifting Purpose8%+1.07

Well worth it for a birthday or Christmas. and more

Lovely present 🎁 Wonderful toy my nephew lives me 😍

Perfect gift for any Toy Story fan

Return

2.0% Return rate 13% Fixable by listing

Functionality-Overall31%▆▅▆█▅▆

Not working as it should

Touch/Button Controls12%█▇▇▄▅▅

The button coming out really worried me for other younger children

the buttons are fake stiff buttons

Defective Material/Parts12%▇█▆▄▇▆
Size-Overall11%▆█▂▂▆▄

a lot smaller than the original Buzz

Mechanism Issues5%▃▁▆▅█▄

FAQ

Common Buzz Lightyear questions

Answered from the same tracked data.