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Buzz Lightyear

Fail

The top 5 brands take 100% of clicks, so Buzz Lightyear is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£221K/yr354K searches / yr
90-day growth
+67.4%search demand this quarter
Competition
87%top-5 click share · 3 brands · 62 sellers

Flapen Score

Buzz Lightyear against its category

The dotted line is the Fashion average. Past it, Buzz Lightyear is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buzz Lightyear market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Buzz Lightyear 354K times last year and spent an estimated £221K. All 3 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
+67.4%
Conversion, latest week
3.7%
Market size, estimated
£221Ka year
Peak month
December2.3× the quietest month
Top search term
buzz lightyear240K searches a year

02 · Price

A sale here is worth £16.89.

Listings sell for £16.89 on average, from £7.50 to £34.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £16.89 that is £17K to £21K a year per listing.

Average price
£16.89inside the $15 to $100 sweet spot
Price range
£7.50–£34.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #106 within Boys. It carries 764 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#106in Boys
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
8

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Buzz Lightyear products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

62

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Disney52%
  • Disney Store25%
  • Mattel23%

Demand

Buzz Lightyear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Buzz Lightyear search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • buzz lightyear240K/yr
  • buzz lightyear toys44K/yr
  • buzz20K/yr
  • buzz lightyear action figures8K/yr
  • buzz lightyear toy13K/yr
  • toy story buzz lightyear9K/yr
  • lightyear11K/yr
  • buzz light year4K/yr
  • talking buzz lightyear4K/yr

Reviews and returns

What reviews say buyers love and hate about Buzz Lightyear

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Value For Money”
2.0%of orders come back
“A bit pricy for wha it is”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Buzz Lightyear questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data