Is butterfly gifts for women profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 54 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (49/100).

How competitive is the butterfly gifts for women niche?

51 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in butterfly gifts for women?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.

When does demand for butterfly gifts for women peak?

Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the butterfly gifts for women niche?

Listings span £2.38–£22.30; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.

butterfly gifts for women

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,861.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.38–£22.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£8.85

avg listing price — sweet spot $15–$100

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 92K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, butterfly gifts for women is a £30K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

butterfly gifts for women market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £22K–£27K; units × avg price
Conversion rate: 3.8%
Avg BSR: #805
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 15.7%
Avg brand age: 25 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

Top-5 brand share

36%

Top 20: 75%

Top-5 click share

36%

Top 20: 72%

Open market

59%

Mtbricey10%
World of Shawls10%
OneGift6%
Winzwon5%
HDCRYSTALGIFTS5%
Hierein5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top butterfly gifts for women search terms

butterfly gifts for women49K/yr -15.0%1.8% conv.
butterfly gifts32K/yr +3.5%1.5% conv.
butterfly gift11K/yr +13.1%1.8% conv.

All search terms

Top butterfly gifts for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office

Mtbricey£5.014.4★4 rev

UK Seller!!! New Butterfly Print Ladies Celebrity Style Long Scarves Maxi Scarf Stole Wrap Sarong shawls. (Marron/White)

World of Shawls£6.904.6★1,618 rev

Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home

OneGift£15.874.9★32 rev

Winzwon Wind Chimes Mum Christmas Birthday Gifts for Women Grandma Nanny

Winzwon£9.544.6★4,014 rev

HDCRYSTALGIFTS 60mm 3D Butterfly Crystal Ball Figurine Gifts for Women Laser Engraved Butterfly Sunflower Glass Crystal Ball with Stand Animal Glass Ball Ornaments Paperweight Decor Gifts for Lovers

HDCRYSTALGIFTS£7.174.7★1,722 rev

Newest

by launch date

MINGBOLIN Emotional Support Crochet Butterfly Positive Crochet Animals Emotional Support Gift Positive Crochet Butterfly with Card Butterfly Gifts for Women Get Well Soon Gifts (Powder blue2)

MINGBOLIN£4.992 rev

4mo ago

Sun Catchers for Windows Butterfly Garden Ornament Suncatchers Decorative Window Accents for Home Decor 11x11 cm Size

YcsRnn£5.080 rev

4mo ago

Luxury Scented Candles Gifts for Women - Enamel Butterfly & Blue Rose Decorative Glass Jar with Faceted Crystal Lid Natural Soy Wax Aromatherapy Candle for Stress Relief Unique Birthday Mothers Day

Luka Tech£13.2593 rev

5mo ago

Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office

Mtbricey£5.014 rev

5mo ago

Solar Lantern Outdoor Garden Birthday Gifts for Women Mum Wife Grandma 2026 Newest Design Butterfly & Rose Garden Light IP65 Waterproof 800mAh Battery Auto On & Off for Patio Yard Lawn Decorative

Lorrtta£13.1426 rev

7mo ago

What buyers say about butterfly gifts for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Gifting Purpose19%

“Cute gift”

Value For Money11%

“Excellent value for money”

Color8%

“Beautiful colours”

Brightness/Shine/Glow6%

“Lovely and bright”

Design-Overall6%

“Stunning Design”

Advertised Vs Actual Product4%

“It was exactly as described”

Smell4%

“Subtle fragrance in a stunning container”

Soft Feel2%

“it fills the room with a soft”

Strength2%

“feels very sturdy”

What buyers complain about

Size-Overall23%

“Quite small”

Value For Money10%

“ABIT expensive”

Durability7%

“On my second as broke first one”

Advertised Vs Actual Product5%

“The photos do not do this justice”

Quality-Overall5%

“looks very cheap”

Strength4%

“very flimsy”

Smell4%

“Very Subtle Scent”

Gifting Purpose3%

“I wouldn't be happy with the defect if it was a gift”

Color3%

“unfortunately not coloured”

Leak-Proof2%

“today I noticed it's leaking from the bottom”

Top return reasons

Size-Overall14%

Advertised Vs Actual Product11%

Value For Money8%

Defective Material/Parts8%

Gifting Purpose7%

Quality-Overall7%

Functionality-Overall7%

Color7%

Material Quality3%

Brightness/Shine/Glow3%

Common questions

Is butterfly gifts for women profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 54 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (49/100).
How competitive is the butterfly gifts for women niche?: 51 brands and 58 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in butterfly gifts for women?: Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.
When does demand for butterfly gifts for women peak?: Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the butterfly gifts for women niche?: Listings span £2.38–£22.30; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.