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Business Card Holders

Fail

Prices span $2.36–$12.80, mostly outside the sweet spot, so Business Card Holders is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£119K/yr283K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
65%top-5 click share · 14 brands · 34 sellers

Flapen Score

Business Card Holders against its category

The dotted line is the Fashion average. Past it, Business Card Holders is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Business Card Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Business Card Holders 283K times last year and spent an estimated £119K. The top 5 brands take 79% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
7.3%
Market size, estimated
£119Ka year
Peak month
November1.3× the quietest month
Top search term
business card holders157K searches a year

02 · Price

A sale here is worth £5.76.

Listings sell for £5.76 on average, from £2.36 to £12.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.76 that is £3K to £4K a year per listing.

Average price
£5.76under the $15 to $100 sweet spot
Price range
£2.36–£12.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #11 within Luggage & Travel Gear. It carries 1,244 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#11in Luggage & Travel Gear
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,244per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Business Card Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • BABAWOWO33%
  • DMFLY16%
  • Waylipun13%
  • Uniclife11%
  • flintronic6%
  • Clyndora4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Business Card Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Business Card Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • business card holders157K/yr
  • business card holder64K/yr
  • business card wallet19K/yr
  • business card case10K/yr
  • business card stand7K/yr
  • business card holder for desk4K/yr
  • leather business card holders3K/yr
  • business cards holder4K/yr
  • business card display4K/yr
  • business card holders wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about Business Card Holders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%+0.16

Cheap

Terrible quality

Love

Advertised Vs Actual Product20%−0.19

As advertised

Great- and exactly what I needed

As described

Quality-Overall16%+0.16

Excellent product

Good quality

Impressing him is not easy so must be a great product

Value For Money13%+1.47

Great value for money — would definitely recommend

Great value for money

Good value

Size-Overall10%−0.03

Fit for purpose, nice

It's sleek and small - super professional

Its the perfect pocket size card holder

Durability7%+0.73

very durable

Looks like it should be fairly durable

Durable and fits a good amount in

Return

0.7% Return rate 49% Fixable by listing

Size-Overall38%▂▃█▃█▇
Quality-Overall10%▄▁██▁▁

Cheap

Terrible quality

Compatibility-Overall8%▁▁▁█▁▁
Functionality-Overall8%█▁▁▁▁▁
Color5%▁█▁▄▁▁

FAQ

Common Business Card Holders questions

Answered from the same tracked data.