Is burkini profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 83 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +128.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the burkini niche?

15 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in burkini?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 11.8% — above our launch gate.

When does demand for burkini peak?

Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.

What does it cost to enter the burkini niche?

Listings span £11.47–£37.91; the average listing price is £27.06 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.

burkini

Worth a look

Shows demand growing +128.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+128.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible£27.06

avg listing price — sweet spot $15–$100

Review moat

Great140.55

avg incumbent reviews — the moat a new listing must climb

Competition

Great25%

top-5 click share — an open shelf

Price range

Great£11.47–£37.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Bad£40K

£40K/yr · 401K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.8%

return rate — above 5% kills the launch gate

Signals Trending High Returns

According to Flapen's Amazon United Kingdom niche tracking, burkini is a £40K/yr Amazon United Kingdom market (401K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

burkini market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £34K–£41K; units × avg price
Conversion rate: 0.4%
Avg BSR: #23
Page quality: 0%
Prime: 96%
Sponsored: 82%
Out of stock: 5.0%
Avg brand age: 35 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

25%

Top 20: 55%

Open market

16%

Odizli37%
seafanny22%
IBTOM CASTLE8%
AGYMNX7%
IBAKOM6%
OBEEII4%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +128.9% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 3.6×

Open Trend

Top burkini search terms

burkini116K/yr +199.8%0.3% conv.
burkini swimwear for ladies95K/yr +109.9%0.2% conv.
modest swimwear91K/yr +94.6%0.1% conv.
muslim swimming costume women27K/yr +117.4%0.2% conv.
burkini swimwear17K/yr +250.2%0.2% conv.
islamic swimming costume women11K/yr +136.8%0.2% conv.
full body swimsuit11K/yr +92.8%0.0% conv.
modest swimsuit9K/yr +106.3%0.1% conv.
full body swimsuit women8K/yr +4.9%0.0% conv.
birkini5K/yr +109.4%0.4% conv.

All search terms

Top burkini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black L

Odizli£29.894.4★39 rev

Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black M

Odizli£30.294.4★39 rev

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL

Odizli£23.623.9★7 rev

seafanny Womens 3 Pieces Muslim Swimwear Full Cover Hijab Burkini Modest Swimsuit Green

seafanny£28.104.4★202 rev

Modest Swimwear for Women Burkini Swimwear for Ladies Muslim Islamic Swimming Costume Full Body Swimsuit Long Sleeve Top Skirt and Pants Set Two Pieces Full Coverage Bathing Suit Black & Split XL

IBTOM CASTLE£22.773.6★40 rev

Newest

by launch date

Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)

Supcomsta£29.921 rev

2mo ago

Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)

Supcomsta£29.991 rev

2mo ago

AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL

AGYMNX£30.610 rev

3mo ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL

Odizli£23.627 rev

7mo ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black M

Odizli£24.057 rev

7mo ago

What buyers say about burkini

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits nicely”

Quality-Overall16%

“Good quality suit”

Comfort-Overall14%

“Very comfortable”

Advertised Vs Actual Product9%

“Just as expected”

Material Quality8%

“Nice comfy material”

Value For Money7%

“Worth it”

Water Resistance7%

“Comfy & good coverage has ties to attach to the bottoms so the top doesnt rise in the water”

Color2%

“The plum colour is lovely with beautiful cap”

Ease Of Use2%

“Modest wear at ease”

Quick Drying2%

“Excellent quality and fabric, dries quickly”

What buyers complain about

Size-Overall47%

“Poor fit”

Advertised Vs Actual Product8%

“Is not what you in the pictures”

Stretchability/Expandability/Elasticity8%

“not as stretchy as normally the swimsuits are”

Material Quality8%

“It has a strange material”

Top return reasons

Size-Overall79%

Material Quality3%

Shape/Style2%

Quality-Overall2%

Chest Fit2%

Advertised Vs Actual Product1%

Value For Money1%

Length1%

Cushion1%

Color1%

Common questions

Is burkini profitable to sell on Amazon United Kingdom?: The niche generates £40K/yr across 83 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +128.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the burkini niche?: 15 brands and 35 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in burkini?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 11.8% — above our launch gate.
When does demand for burkini peak?: Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
What does it cost to enter the burkini niche?: Listings span £11.47–£37.91; the average listing price is £27.06 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.