Burkini
MaybeSearch demand grew +128.9% this quarter. But an estimated 11.8% of orders come back, so Burkini is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £40K/yr401K searches / yr
- 90-day growth
- +128.9%search demand this quarter
- Competition
- 25%top-5 click share · 15 brands · 35 sellers
Flapen Score
Burkini against its category
The dotted line is the Fashion average. Past it, Burkini is stronger. Inside it, weaker.
Market
The Burkini market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burkini 401K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +128.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 401K
- Growth, 90 days vs prior 90
- +128.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £40Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- burkini116K searches a year
02 · Price
A sale here is worth £27.06.
Listings sell for £27.06 on average, from £11.47 to £37.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £27.06 that is £0 to £3K a year per listing.
- Average price
- £27.06inside the $15 to $100 sweet spot
- Price range
- £11.47–£37.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 11.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #23 within Novelty & Special Use Clothing. It carries 141 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 96%
- Out of stock, average day
- 5.0%
- Average rank
- #23in Novelty & Special Use Clothing
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 141per listing
- Listings tracked
- 83
04 · Newcomers
0 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Burkini products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black L
- Price
- £29.89
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago

Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black M
- Price
- £30.29
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago

seafanny Womens 3 Pieces Muslim Swimwear Full Cover Hijab Burkini Modest Swimsuit Green
- Price
- £28.10
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 5y ago

Modest Swimwear for Women Burkini Swimwear for Ladies Muslim Islamic Swimming Costume Full Body Swimsuit Long Sleeve Top Skirt and Pants Set Two Pieces Full Coverage Bathing Suit Black & Split XL
- Price
- £22.77
- Rating
- 3.6/5
- Reviews
- 40
- Age
- 3y ago
Trending
estimated 90-day click momentum
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)
- Price
- £29.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)
- Price
- £29.92
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL
- Price
- £30.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

AGYMNX Muslim Swimwear for Women Modest Swimsuit Long Sleeve Floral Print Muslim Swimming Costume 2 Piece Burkini Swimming Tops + Swimming Pants Beachwear Navy L
- Price
- £23.30
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Newest
by launch date
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)
- Price
- £29.92
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)
- Price
- £29.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL
- Price
- £30.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black M
- Price
- £24.05
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
35
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
25%
Top 20: 55%
Open market
16%
- Odizli37%
- seafanny22%
- IBTOM CASTLE8%
- AGYMNX7%
- IBAKOM6%
- OBEEII4%
- Open — no brand owns it (9 brands, 16%)
Demand
Burkini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Search terms
Top Burkini search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- burkini116K/yr
- burkini swimwear for ladies95K/yr
- modest swimwear91K/yr
- muslim swimming costume women27K/yr
- burkini swimwear17K/yr
- islamic swimming costume women11K/yr
- full body swimsuit11K/yr
- modest swimsuit9K/yr
- full body swimsuit women8K/yr
- birkini5K/yr
Reviews and returns
What reviews say buyers love and hate about Burkini
We read the reviews and the return reasons for every product selling here.
“Poor fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burkini questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









