Burkini
MaybeSearch demand grew +128.9% this quarter. But returns run at 11.8% of orders, so Burkini is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £40K/yr401K searches / yr
- 90-day growth
- +128.9%search demand this quarter
- Competition
- 25%top-5 click share · 15 brands · 35 sellers
Flapen Score
Burkini against its category
The dotted line is the Fashion average. Past it, Burkini is stronger. Inside it, weaker.
Market
The Burkini market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burkini 401K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +128.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 401K
- Growth, 90 days vs prior 90
- +128.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £40Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- burkini116K searches a year
02 · Price
A sale here is worth £27.06.
Listings sell for £27.06 on average, from £11.47 to £37.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £27.06 that is £0 to £3K a year per listing.
- Average price
- £27.06inside the $15 to $100 sweet spot
- Price range
- £11.47–£37.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 11.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #23 within Novelty & Special Use Clothing. It carries 141 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 96%
- Out of stock, average day
- 5.0%
- Average rank
- #23in Novelty & Special Use Clothing
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 141per listing
- Listings tracked
- 83
04 · Newcomers
Amazon counts 0 of last year's 25 launches as successful.
25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Burkini products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black L
- Price
- £29.89
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago

Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black M
- Price
- £30.29
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago

seafanny Womens 3 Pieces Muslim Swimwear Full Cover Hijab Burkini Modest Swimsuit Green
- Price
- £28.10
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 5y ago

Modest Swimwear for Women Burkini Swimwear for Ladies Muslim Islamic Swimming Costume Full Body Swimsuit Long Sleeve Top Skirt and Pants Set Two Pieces Full Coverage Bathing Suit Black & Split XL
- Price
- £22.77
- Rating
- 3.6/5
- Reviews
- 40
- Age
- 3y ago
Trending
90-day click momentum
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)
- Price
- £29.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)
- Price
- £29.92
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL
- Price
- £30.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

AGYMNX Muslim Swimwear for Women Modest Swimsuit Long Sleeve Floral Print Muslim Swimming Costume 2 Piece Burkini Swimming Tops + Swimming Pants Beachwear Navy L
- Price
- £23.30
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Newest
by launch date
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)
- Price
- £29.92
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)
- Price
- £29.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL
- Price
- £30.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago

Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black M
- Price
- £24.05
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
35
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
25%
Top 20: 55%
Open market
16%
- Odizli37%
- seafanny22%
- IBTOM CASTLE8%
- AGYMNX7%
- IBAKOM6%
- OBEEII4%
- Open — no brand owns it (9 brands, 16%)
Demand
Burkini search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Search terms
Top Burkini search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burkini116K/yr
- burkini swimwear for ladies95K/yr
- modest swimwear91K/yr
- muslim swimming costume women27K/yr
- burkini swimwear17K/yr
- islamic swimming costume women11K/yr
- full body swimsuit11K/yr
- modest swimsuit9K/yr
- full body swimsuit women8K/yr
- birkini5K/yr
Reviews and returns
What reviews say buyers love and hate about Burkini
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor fit
Unfortunately too long in the body for me
it is small
Is not what you in the pictures
not as stretchy as normally the swimsuits are
It has a strange material
Love
Fits nicely
Size is good i bought 8-10 check size recommendation that worked well for me
I chose size M thinking it would be the appropriate fit for me
Good quality suit
No complaints
Good quality
Very comfortable
feel comfortable in it
This is so comfortable to wear
Just as expected
as seen in photo
Nice comfy material
Good material and design
Excellent quality and fabric, dries quickly
Return
11.8% Return rate 90% Fixable by listing
Poor fit
Unfortunately too long in the body for me
it is small
It has a strange material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burkini questions
Answered from the same tracked data.









