Burkini
Burkini shows demand growing +128.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Burkini profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Burkini is a £40K/yr Amazon United Kingdom market (401K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.
Burkini: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +128.9% over the last 90 days and 0.4% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 83 products
Top Burkini products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black L
- Price
- £29.89
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago
Burkini Swimwear for Ladies Muslim Swimming Costume Modest Swimsuit Women Full Body Long Sleeve Floral Print Built-in Bra Tops+Pants+Hijab Islamic Rash Guard Longer Length Bathing Suit 2#Black M
- Price
- £30.29
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4y ago
Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
seafanny Womens 3 Pieces Muslim Swimwear Full Cover Hijab Burkini Modest Swimsuit Green
- Price
- £28.10
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 5y ago
Modest Swimwear for Women Burkini Swimwear for Ladies Muslim Islamic Swimming Costume Full Body Swimsuit Long Sleeve Top Skirt and Pants Set Two Pieces Full Coverage Bathing Suit Black & Split XL
- Price
- £22.77
- Rating
- 3.6/5
- Reviews
- 40
- Age
- 3y ago
Trending
90-day click momentum
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)
- Price
- £29.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)
- Price
- £29.92
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL
- Price
- £30.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
AGYMNX Muslim Swimwear for Women Modest Swimsuit Long Sleeve Floral Print Muslim Swimming Costume 2 Piece Burkini Swimming Tops + Swimming Pants Beachwear Navy L
- Price
- £23.30
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 1y ago
Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Newest
by launch dateSupcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha L Regular Regular Black)
- Price
- £29.92
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Supcomsta Burkini Swimwear Womens Modest Swimwear for Ladies Muslim Swimming Costume Jumpsuits for Women Long Sleeve Tops + Swimming Pants + Hijab Suit (UK Alpha XL Regular Regular Black)
- Price
- £29.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
AGYMNX Women Muslim Swimsuit: 3 Pieces Long Sleeves Modest Swimming Suit - Swimwear Burkini Sets for Summer Beach Sea Travel Black XL
- Price
- £30.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black XL
- Price
- £23.62
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Odizli Modest Swimwear Women Ladies Burkini Tropical Print Long Sleeve Zipper Top + Swim Pants Full Body Swimsuit Muslim Islamic Swimming Costume Rash Guard Wetsuit Surfing Bathing Suit Black M
- Price
- £24.05
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
35
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
25%
Top 20: 55%
Open market
16%
- Odizli37%
- seafanny22%
- IBTOM CASTLE8%
- AGYMNX7%
- IBAKOM6%
- OBEEII4%
- Open — no brand owns it (9 brands, 16%)
Burkini demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Top Burkini search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- burkini116K/yr
- burkini swimwear for ladies95K/yr
- modest swimwear91K/yr
- muslim swimming costume women27K/yr
- burkini swimwear17K/yr
- islamic swimming costume women11K/yr
- full body swimsuit11K/yr
- modest swimsuit9K/yr
- full body swimsuit women8K/yr
- birkini5K/yr
What reviews say buyers love and hate about Burkini
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Fits nicely”
“Good quality suit”
“Very comfortable”
“Just as expected”
“Nice comfy material”
What buyers complain about
72% of reviews“Poor fit”
“Is not what you in the pictures”
“not as stretchy as normally the swimsuits are”
“It has a strange material”
Burkini return rate & reasons
Why buyers send it back, as a share of all return requests.
11.8%
Return rate
90%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Burkini questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
