Skip to content

Burkini

Maybe

Search demand grew +128.9% this quarter. But an estimated 11.8% of orders come back, so Burkini is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£40K/yr401K searches / yr
90-day growth
+128.9%search demand this quarter
Competition
25%top-5 click share · 15 brands · 35 sellers

Flapen Score

Burkini against its category

The dotted line is the Fashion average. Past it, Burkini is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burkini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burkini 401K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +128.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
+128.9%
Conversion, latest week
0.4%
Market size, estimated
£40Ka year
Peak month
August3.6× the quietest month
Top search term
burkini116K searches a year

02 · Price

A sale here is worth £27.06.

Listings sell for £27.06 on average, from £11.47 to £37.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £27.06 that is £0 to £3K a year per listing.

Average price
£27.06inside the $15 to $100 sweet spot
Price range
£11.47–£37.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
11.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #23 within Novelty & Special Use Clothing. It carries 141 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
5.0%
Average rank
#23in Novelty & Special Use Clothing
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
141per listing
Listings tracked
83

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Burkini products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

35

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

25%

Top 20: 55%

Open market

16%

  • Odizli37%
  • seafanny22%
  • IBTOM CASTLE8%
  • AGYMNX7%
  • IBAKOM6%
  • OBEEII4%
  • Open — no brand owns it (9 brands, 16%)

Demand

Burkini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Burkini search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • burkini116K/yr
  • burkini swimwear for ladies95K/yr
  • modest swimwear91K/yr
  • muslim swimming costume women27K/yr
  • burkini swimwear17K/yr
  • islamic swimming costume women11K/yr
  • full body swimsuit11K/yr
  • modest swimsuit9K/yr
  • full body swimsuit women8K/yr
  • birkini5K/yr

Reviews and returns

What reviews say buyers love and hate about Burkini

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
47%of negative reviews mention “Size-Overall”
11.8%of orders come back
“Poor fit”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Burkini questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data