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Burgundy Tie

Fail

The top 5 brands take 100% of clicks, so Burgundy Tie is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£41K/yr96K searches / yr
90-day growth
+55.0%search demand this quarter
Competition
90%top-5 click share · 5 brands · 7 sellers

Flapen Score

Burgundy Tie against its category

The dotted line is the Fashion average. Past it, Burgundy Tie is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burgundy Tie 96K times last year and spent an estimated £41K. All 5 brands take every click. Demand peaks in Jun–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+55.0%
Conversion, latest week
6.5%
Market size, estimated
£41Ka year
Peak month
October2.8× the quietest month
Top search term
burgundy tie55K searches a year

02 · Price

A sale here is worth £6.46.

Listings sell for £6.46 on average, from £4.13 to £9.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.46 that is £3K to £5K a year per listing.

Average price
£6.46under the $15 to $100 sweet spot
Price range
£4.13–£9.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Accessories. It carries 3,494 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,494per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Burgundy Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • HISDERN57%
  • RBOCOTT21%
  • JEMYGINS13%
  • Barry.Wang6%
  • Gusleson3%
  • Open — no brand owns it (0%)

Demand

Burgundy Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Burgundy Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy tie55K/yr
  • maroon tie13K/yr
  • burgundy tie and pocket square13K/yr
  • burgundy ties for men8K/yr
  • burgundy ties4K/yr
  • burgandy tie4K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pockets/Compartments100%−0.15

no pocket square or clip

Love

Collar Quality25%+1.70

Great tie, lovely quality and well made

Shape/Style25%+1.70

Stylish

Value For Money25%−0.15

Lovely tie for the price though

Advertised Vs Actual Product13%+0.75

Just as described

Perfect description - just as described

Color13%+0.75

Colour matched perfectly

Return

5.1% Return rate 85% Fixable by listing

Color69%▂▇█▇▆▆
Size-Overall6%▆█▁▁▄▃
Pockets/Compartments5%█▁▂▁▁▁

no pocket square or clip

Advertised Vs Actual Product2%▁▁▁▁▁█
Material Quality2%▁▁▁▁█▁

FAQ

Common Burgundy Tie questions

Answered from the same tracked data.