burgundy bag
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-28.1% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great£22.33avg listing price — sweet spot $15–$100
Price range
Great£5.11–£79.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good826.93avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad£75K£75K/yr · 226K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, burgundy bag is a £75K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
burgundy bag market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #417
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 76%
- Out of stock
- 12.7%
- Avg brand age
- 39 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
65 rising
Sellers
82
Top-5 brand share
28%
Top 20: 71%
Top-5 click share
18%
Top 20: 48%
Open market
68%
- befen9%
- JW PEI5%
- fi95%
- WantGor5%
- JOLLQUE4%
- Pahajim4%
Demand
Weekly Amazon search volume, last 38 weeks — -28.1% search growth over the last 90 days.Top burgundy bag search terms
- burgundy bag46K/yr
- burgundy clutch bag24K/yr
- burgundy handbag57K/yr
- burgundy bags for women30K/yr
- burgundy clutch bags for women10K/yr
- burgundy handbags for women uk11K/yr
- burgundy shoulder bag7K/yr
- burgundy crossbody bags for women15K/yr
- burgundy tote bag9K/yr
- burgundy cross body bag8K/yr
Top burgundy bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
JOLLQUE£17.314.2★39 rev
Energather Small Handbag PU Leather Small Shoulder Bag for Women and Girls Crescent Bag Womens Handbag with Zipper for Travel Work Dating Shopping (red)
Energather£9.014.2★19 rev
WantGor Womens Shoulder Bag Clutch Tote Bags Top Handle Purse Zipper Vintage Handbag Buckle Punk Hobo Purses Trendy Underarm Bag (Burgundy)
WantGor£14.284.5★170 rev
befen Genuine Leather Shoulder Bags Large Tote Handbag for Women Burgundy Red Ladies Handbags Slouch Bag for Daily Use
befen£40.384.5★260 rev
Womens Multi Pocket Casual Waterproof Crossbody Handbags Shoulder Messenger Bag for Travel Hiking Daily (Burgundy)
Milky Way£11.914.3★431 rev
Newest
by launch date
SUANNI Burgundy Vegan Leather Hobo Bag for Women Large Summer Maroon Purse Slouchy Shoulder Tote Bags Womens Handbags with Zipper Casual Purses for Everyday Work (Burgundy)
SUANNI£24.4722 rev
WantGor Large Tote Bag for Women Suede Shoulder Purses Casual Slouchy Totes Bag Ladies Work Laptop Travel Handbags (Burgundy)
WantGor£12.2165 rev
Pahajim Evening Bags for Women Velvet Handbags Clutch Bag Vintage Pearl Embellished Crossbody Bag with Chain Strap for Wedding Cocktail Prom Party (Burgundy)
Pahajim£15.9622 rev
befen Genuine Leather Shoulder Bags Large Tote Handbag for Women Burgundy Red Ladies Handbags Slouch Bag for Daily Use
befen£40.38260 rev
XINGSHUNFU Women Evening Clutch Purses With Tassel Evening Clutch bag Crossbody Shoulder Bag For Wedding Party Formal(Burgundy)
XINGSHUNFU£21.475 rev
Trending
90-day click momentumPahajim Evening Bags for Women Velvet Handbags Clutch Bag Vintage Pearl Embellished Crossbody Bag with Chain Strap for Wedding Cocktail Prom Party (Burgundy)
Pahajim£15.964.5★
Pahajim Clutch Bags for Women Evening Bag Ruched Soft PU Leather Handbag With Detachable Chain Crossbody Shoulder HandBags for Wedding Party Date Prom (Burgundy)
Pahajim£18.184.3★
JW PEI Womens Jayla Shoulder Bag - Metal Pendant Embellished Deep Burgundy
JW PEI£74.683.7★
JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
JOLLQUE£17.314.2★
XINGSHUNFU Women Evening Clutch Purses With Tassel Evening Clutch bag Crossbody Shoulder Bag For Wedding Party Formal(Burgundy)
XINGSHUNFU£21.474.7★
What buyers say about burgundy bag
What buyers praise and complain about, mined from review topics.What buyers love
“This bag is great quality”
“Love the color”
“Fits lots in”
“Good value for money”
“Good leather”
“Nice style”
“Comfortable and roomy”
“The strap is comfortable to carry, and the overall design looks smart and versatile”
“Very satisfied with the design”
“sturdy”
What buyers complain about
“Quite small”
“This item didn't feel or looked like leather”
“The only thing that has fallen off is the edging around the straps”
“The zip feels cheap”
“the smell is awful”
“the colour is fading”
“The material and finishing seemed a bit cheap, and the bag didnt feel very durable”
“Cheap”
“quite heavy even when empty”
“No chain, otherwise perfect”
Top return reasons
Common questions
- Is burgundy bag profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 120 tracked products. 0 of 36 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the burgundy bag niche?
- 65 brands and 82 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in burgundy bag?
- Top complaints mined from reviews: Size-Overall, Leather Quality, Strap/String Quality. The return rate is 6.1% — above our launch gate.
- What does it cost to enter the burgundy bag niche?
- Listings span £5.11–£79.16; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.