Burgundy Bag
MaybeThe top 5 products take only 18% of clicks. But demand is soft, at -28.1% this quarter, so Burgundy Bag is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £75K/yr226K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 18%top-5 click share · 65 brands · 82 sellers
Flapen Score
Burgundy Bag against its category
The dotted line is the Fashion average. Past it, Burgundy Bag is stronger. Inside it, weaker.
Market
The Burgundy Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Burgundy Bag 226K times last year and spent an estimated £75K. The top 5 brands take 28% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £75Ka year
- Top search term
- burgundy bag46K searches a year
02 · Price
A sale here is worth £22.33.
Listings sell for £22.33 on average, from £5.11 to £79.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.33 that is £0 to £2K a year per listing.
- Average price
- £22.33inside the $15 to $100 sweet spot
- Price range
- £5.11–£79.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 6.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #417 within Handbags & Shoulder Bags. It carries 827 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 91%
- Out of stock, average day
- 12.7%
- Average rank
- #417in Handbags & Shoulder Bags
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 827per listing
- Listings tracked
- 120
04 · Newcomers
Amazon counts 0 of last year's 36 launches as successful.
36 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 36
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Burgundy Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
- Price
- £17.31
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 7mo ago

Energather Small Handbag PU Leather Small Shoulder Bag for Women and Girls Crescent Bag Womens Handbag with Zipper for Travel Work Dating Shopping (red)
- Price
- £9.01
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago

WantGor Womens Shoulder Bag Clutch Tote Bags Top Handle Purse Zipper Vintage Handbag Buckle Punk Hobo Purses Trendy Underarm Bag (Burgundy)
- Price
- £14.28
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 10mo ago

befen Genuine Leather Shoulder Bags Large Tote Handbag for Women Burgundy Red Ladies Handbags Slouch Bag for Daily Use
- Price
- £40.38
- Rating
- 4.5/5
- Reviews
- 260
- Age
- 7mo ago

Womens Multi Pocket Casual Waterproof Crossbody Handbags Shoulder Messenger Bag for Travel Hiking Daily (Burgundy)
- Price
- £11.91
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 3y ago
Trending
90-day click momentum
Pahajim Evening Bags for Women Velvet Handbags Clutch Bag Vintage Pearl Embellished Crossbody Bag with Chain Strap for Wedding Cocktail Prom Party (Burgundy)
- Price
- £15.96
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago

Pahajim Clutch Bags for Women Evening Bag Ruched Soft PU Leather Handbag With Detachable Chain Crossbody Shoulder HandBags for Wedding Party Date Prom (Burgundy)
- Price
- £18.18
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

JW PEI Womens Jayla Shoulder Bag - Metal Pendant Embellished Deep Burgundy
- Price
- £74.68
- Rating
- 3.7/5
- Reviews
- 46
- Age
- 8mo ago

JOLLQUE Small Shoulder Bag for Women Small Under the Arm Patent Leather Purses Mini Purse Clutch Y2k Jelly Handbag Zipper Square Satchel Crossbody Bags(Burgundy Red)
- Price
- £17.31
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 7mo ago

XINGSHUNFU Women Evening Clutch Purses With Tassel Evening Clutch bag Crossbody Shoulder Bag For Wedding Party Formal(Burgundy)
- Price
- £21.47
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch date
SUANNI Burgundy Vegan Leather Hobo Bag for Women Large Summer Maroon Purse Slouchy Shoulder Tote Bags Womens Handbags with Zipper Casual Purses for Everyday Work (Burgundy)
- Price
- £24.47
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 4mo ago

WantGor Large Tote Bag for Women Suede Shoulder Purses Casual Slouchy Totes Bag Ladies Work Laptop Travel Handbags (Burgundy)
- Price
- £12.21
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 5mo ago

Pahajim Evening Bags for Women Velvet Handbags Clutch Bag Vintage Pearl Embellished Crossbody Bag with Chain Strap for Wedding Cocktail Prom Party (Burgundy)
- Price
- £15.96
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 5mo ago

befen Genuine Leather Shoulder Bags Large Tote Handbag for Women Burgundy Red Ladies Handbags Slouch Bag for Daily Use
- Price
- £40.38
- Rating
- 4.5/5
- Reviews
- 260
- Age
- 7mo ago

XINGSHUNFU Women Evening Clutch Purses With Tassel Evening Clutch bag Crossbody Shoulder Bag For Wedding Party Formal(Burgundy)
- Price
- £21.47
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
65 rising
Sellers
82
Top-5 brand share
28%
Top 20: 71%
Top-5 click share
18%
Top 20: 48%
Open market
68%
- befen9%
- JW PEI5%
- fi95%
- WantGor5%
- JOLLQUE4%
- Pahajim4%
Demand
Burgundy Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1× · 9 of 12 months tracked
Search terms
Top Burgundy Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burgundy bag46K/yr
- burgundy clutch bag24K/yr
- burgundy handbag57K/yr
- burgundy bags for women30K/yr
- burgundy clutch bags for women10K/yr
- burgundy handbags for women uk11K/yr
- burgundy shoulder bag7K/yr
- burgundy crossbody bags for women15K/yr
- burgundy tote bag9K/yr
- burgundy cross body bag8K/yr
Reviews and returns
What reviews say buyers love and hate about Burgundy Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
large
To long
This item didn't feel or looked like leather
the leather started to look a bit different
not sure if it's genuine leather
The only thing that has fallen off is the edging around the straps
I only wish it also came with an optional change of strap like a goldchain
possibly my mistake as I thought it had two straps
The zip feels cheap
the zip has gotten caught a few times
The zippers clip shut to foil pickpockets
the smell is awful
The bag does come flat and folded and there is this factory smell as many people mentioned
smelly
Love
This bag is great quality
Good quality
It is well made
Love the color
The colour is stunning
Good Bag and nice colour
Fits lots in
This size is perfect for me with lots of room for all my needs
It is a generous size
Good value for money
Good value
Value for money
Good leather
Soft leather
leather looks nice
Return
6.1% Return rate 85% Fixable by listing
the colour is fading
It needed to be red
slightly lighter colour than expected More Red than Burgundy
Quite small
large
To long
Cheap
However, the overall quality did not feel luxurious as expected from the pictures
Poor Quality
The only thing that has fallen off is the edging around the straps
I only wish it also came with an optional change of strap like a goldchain
possibly my mistake as I thought it had two straps
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burgundy Bag questions
Answered from the same tracked data.









