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Burgundy Bag

Maybe

The top 5 products take only 18% of clicks. But demand is soft, at -28.1% this quarter, so Burgundy Bag is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£75K/yr226K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
18%top-5 click share · 65 brands · 82 sellers

Flapen Score

Burgundy Bag against its category

The dotted line is the Fashion average. Past it, Burgundy Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burgundy Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Burgundy Bag 226K times last year and spent an estimated £75K. The top 5 brands take 28% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
1.5%
Market size, estimated
£75Ka year
Top search term
burgundy bag46K searches a year

02 · Price

A sale here is worth £22.33.

Listings sell for £22.33 on average, from £5.11 to £79.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.33 that is £0 to £2K a year per listing.

Average price
£22.33inside the $15 to $100 sweet spot
Price range
£5.11–£79.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #417 within Handbags & Shoulder Bags. It carries 827 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
91%
Out of stock, average day
12.7%
Average rank
#417in Handbags & Shoulder Bags
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
827per listing
Listings tracked
120

04 · Newcomers

Amazon counts 0 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Burgundy Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 rising

Sellers

82

Top-5 brand share

28%

Top 20: 71%

Top-5 click share

18%

Top 20: 48%

Open market

68%

  • befen9%
  • JW PEI5%
  • fi95%
  • WantGor5%
  • JOLLQUE4%
  • Pahajim4%

Demand

Burgundy Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.1× · 9 of 12 months tracked

Search terms

Top Burgundy Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy bag46K/yr
  • burgundy clutch bag24K/yr
  • burgundy handbag57K/yr
  • burgundy bags for women30K/yr
  • burgundy clutch bags for women10K/yr
  • burgundy handbags for women uk11K/yr
  • burgundy shoulder bag7K/yr
  • burgundy crossbody bags for women15K/yr
  • burgundy tote bag9K/yr
  • burgundy cross body bag8K/yr

Reviews and returns

What reviews say buyers love and hate about Burgundy Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

Quite small

large

To long

Leather Quality7%−0.09

This item didn't feel or looked like leather

the leather started to look a bit different

not sure if it's genuine leather

Strap/String Quality5%

The only thing that has fallen off is the edging around the straps

I only wish it also came with an optional change of strap like a goldchain

possibly my mistake as I thought it had two straps

Zipper Quality4%

The zip feels cheap

the zip has gotten caught a few times

The zippers clip shut to foil pickpockets

Smell4%−0.03

the smell is awful

The bag does come flat and folded and there is this factory smell as many people mentioned

smelly

Love

Quality-Overall15%+0.94

This bag is great quality

Good quality

It is well made

Color13%+0.77

Love the color

The colour is stunning

Good Bag and nice colour

Size-Overall13%−0.08

Fits lots in

This size is perfect for me with lots of room for all my needs

It is a generous size

Value For Money8%+0.64

Good value for money

Good value

Value for money

Leather Quality6%−0.09

Good leather

Soft leather

leather looks nice

Return

6.1% Return rate 85% Fixable by listing

Color51%▇▇▇▇█▇

the colour is fading

It needed to be red

slightly lighter colour than expected More Red than Burgundy

Size-Overall24%▇▇█▆▇█

Quite small

large

To long

Material Quality4%▃▃▃█▃▆
Quality-Overall3%▁▆▇█▆▇

Cheap

However, the overall quality did not feel luxurious as expected from the pictures

Poor Quality

Strap/String Quality2%▃▄▂█▄▁

The only thing that has fallen off is the edging around the straps

I only wish it also came with an optional change of strap like a goldchain

possibly my mistake as I thought it had two straps

FAQ

Common Burgundy Bag questions

Answered from the same tracked data.