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Bunny Costume

Fail

Demand is soft, at -94.8% this quarter, so Bunny Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£17K/yr237K searches / yr
90-day growth
-94.8%search demand this quarter
Competition
47%top-5 click share · 17 brands · 39 sellers

Flapen Score

Bunny Costume against its category

The dotted line is the Fashion average. Past it, Bunny Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bunny Costume 237K times last year and spent an estimated £17K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Apr–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-94.8%
Conversion, latest week
0.3%
Market size, estimated
£17Ka year
Peak month
April17.9× the quietest month
Top search term
bunny costume55K searches a year

02 · Price

A sale here is worth £22.85.

Listings sell for £22.85 on average, from £11.82 to £54.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £22.85 that is £0 to £2K a year per listing.

Average price
£22.85inside the $15 to $100 sweet spot
Price range
£11.82–£54.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #987 within Nightwear, Lingerie & Underwear. It carries 261 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
93%
Out of stock, average day
25.4%
Average rank
#987in Nightwear, Lingerie & Underwear
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
28

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bunny Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

39

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 88%

Open market

21%

  • KORURACLUB30%
  • MAISUIZI23%
  • WAFUNNE9%
  • PENGMAI6%
  • Wicked Costumes6%
  • Smiffys5%

Demand

Bunny Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Oct, Nov · busiest ÷ quietest = 17.9×

Search terms

Top Bunny Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bunny costume55K/yr
  • rabbit costume13K/yr
  • bunny costume adult27K/yr
  • easter bunny costume adult58K/yr
  • rabbit costume adult9K/yr
  • easter bunny costume21K/yr
  • bunny onesie adult5K/yr
  • adult bunny costume8K/yr
  • peter rabbit costume adult4K/yr
  • easter costume adult10K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
2.9%of orders come back
“found the body section a bit short for me”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bunny Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data