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Bullseye Toy Story

Fail

The top 5 brands take 99% of clicks, so Bullseye Toy Story is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£24K/yr73K searches / yr
90-day growth
+171.7%search demand this quarter
Competition
56%top-5 click share · 6 brands · 73 sellers

Flapen Score

Bullseye Toy Story against its category

The dotted line is the Fashion average. Past it, Bullseye Toy Story is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullseye Toy Story market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bullseye Toy Story 73K times last year and spent an estimated £24K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +171.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+171.7%
Conversion, latest week
1.8%
Market size, estimated
£24Ka year
Peak month
July3.5× the quietest month
Top search term
bullseye toy story59K searches a year

02 · Price

A sale here is worth £18.06.

Listings sell for £18.06 on average, from £8.40 to £45.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.06 that is £2K to £5K a year per listing.

Average price
£18.06inside the $15 to $100 sweet spot
Price range
£8.40–£45.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #171 within Girls. It carries 1,397 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
21.4%
Average rank
#171in Girls
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,397per listing
Listings tracked
23

04 · Newcomers

Amazon counts 5 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bullseye Toy Story products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

73

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

0%

  • Disney49%
  • Disney Store18%
  • Mattel15%
  • Bullyland13%
  • UKToyworld2%
  • Funko1%

Demand

Bullseye Toy Story search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.5×

Reviews and returns

What reviews say buyers love and hate about Bullseye Toy Story

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.13

it is very large

I thought it would have been bigger

The toy is tiny

Quality-Overall14%−0.03

disappointing as the item is not cheap

Poor quality

quality is poor for price

Value For Money9%−0.03

disappointing as the item is not cheap

This does cost £52.99 at the time of review

However the item is not worth the money

Advertised Vs Actual Product3%−0.02

the images are very misleading

Thickness2%

However the material is a little thinner than is my preference

Love

Fun/Entertainment Experience35%+3.81

Great fun

Happy kid happy parents

Great little toy

Size-Overall16%−0.13

Amazing fit

The sizing is generous

Theyre a good size with room to grow

Quality-Overall16%−0.03

Good quality

The build quality feels solid

It is excellent and well made

Display-Overall6%+0.47

perfect for displaying

Gifting Purpose6%−0.07

This is a gift

Return

1.4% Return rate 83% Fixable by listing

Size-Overall77%▇█▇▅▇▇

it is very large

I thought it would have been bigger

The toy is tiny

Value For Money5%▁▁█▁▁▄

disappointing as the item is not cheap

This does cost £52.99 at the time of review

However the item is not worth the money

Functionality-Overall4%▃▄▁█▁▂
Gifting Purpose3%▁▁▁▁▁█
Advertised Vs Actual Product3%▁▁█▁▃▄

the images are very misleading

FAQ

Common Bullseye Toy Story questions

Answered from the same tracked data.