bullseye toy story
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+171.7%90-day search growth — must beat 0% to launch
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£18.06avg listing price — sweet spot $15–$100
Price range
Great£8.40–£45.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,397.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 73K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bullseye toy story is a £24K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
bullseye toy story market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £36K–£45K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 78%
- Out of stock
- 21.4%
- Avg brand age
- 36 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
0%
- Disney49%
- Disney Store18%
- Mattel15%
- Bullyland13%
- UKToyworld2%
- Funko1%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +171.7% search growth over the last 90 days.Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.5×
Top bullseye toy story products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Toy Story Girls White Clogs | Jessie & Bullseye Cartoon Print | Lightweight Ventilation Holes & Textured Footbed | Flat Heel Rear Strap | Kids Garden Shoes Merch - 6 UK Child
Disney£14.805.0★7 rev
Bullyland BUL-12763 Bullseye
Bullyland£8.403.2★941 rev
Disney Store Official Bullseye Interactive Action Figure Pixars Toy Story 39cm/15 Horse Toy Featuring Sounds Interacts with Other Characters Ages 2+
Disney Store£31.114.4★2,772 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.124.5★13 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.154.5★13 rev
Newest
by launch date
Disney Toy Story Jessie Girls Brown Red Backpack | Zip-Up School Bag with Padded Shoulder Straps | Front Pocket & Mesh Side Pocket | Graphic Character Print Rucksack Merch
Disney£12.778 rev
UKToyworld Buzz Lightyear 12 Toy Story 5 Soft Toy Buzz Plush Toys (BULLSEYE)
UKToyworld£12.767 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 4-5 Years Pink
Disney£14.1213 rev
Disney Toy Story Pyjamas Jessie Woody Bullseye & Lilypad Girls Pyjamas Short Sleeve Girls Pjs Set Age 3-4 Years Pink
Disney£14.1513 rev
Funko POP! Premium: Toy Story 5 - Bullseye - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.0135 rev
Trending
90-day click momentum
Disney Toy Story Girls Swimming Costume Bullseye and Jessie Girls Swimsuit Kids Swimming Costume Age 18-24 Months Blue
Disney£9.774.6★
Disney Simba official Toy Story 5 Bullseye 25cm plush cuddly soft toy kids gift birthday Christmas
Disney£13.330.0★
Disney Toy Story Girls White Clogs | Jessie & Bullseye Cartoon Print | Lightweight Ventilation Holes & Textured Footbed | Flat Heel Rear Strap | Kids Garden Shoes Merch - 9 UK Child
Disney£14.615.0★
Disney Toy Story Girls Sweatshirt Jessie & Bullseye Girls Jumper Glitter Heart Print Cotton Jumper Pink 4-5 Years
Disney£14.715.0★
Disney Buzz and Woody Toy Story Tshirt 3 Pack Woody Bullseye and Buzz Lightyear Multipack Boys T Shirts Boys Clothes Multicolour 3-4 Years
Disney£14.424.8★
What buyers say about bullseye toy story
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“Amazing fit”
“Good quality”
“perfect for displaying”
“This is a gift”
“I think that theyre good value for money as well”
“the designs are very cute”
“The seams are well finished”
“the colours are really vivid”
“not so bad as to be translucent”
What buyers complain about
“it is very large”
“disappointing as the item is not cheap”
“disappointing as the item is not cheap”
“the images are very misleading”
“However the material is a little thinner than is my preference”
“Sadly, he's not rechargeable”
Top return reasons
Common questions
- Is bullseye toy story profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 23 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +171.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the bullseye toy story niche?
- 6 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in bullseye toy story?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.
- When does demand for bullseye toy story peak?
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the bullseye toy story niche?
- Listings span £8.40–£45.95; the average listing price is £18.06 (sweet spot $15–$100). The average incumbent carries 1,397 reviews — the moat a new listing must climb.