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Bucket Hat

Pass

Bucket Hat scores 68 out of 100, a Pass. Shoppers spend $249K a year here, search demand grew +381.3% this quarter, and returns run at 2.9% of orders.

Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£249K/yr1.2M searches / yr
90-day growth
+381.3%search demand this quarter
Competition
23%top-5 click share · 49 brands · 64 sellers

Flapen Score

Bucket Hat against its category

The dotted line is the Fashion average. Past it, Bucket Hat is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bucket Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bucket Hat 1.2M times last year and spent an estimated £249K. The top 5 brands take 40% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +381.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+381.3%
Conversion, latest week
1.9%
Market size, estimated
£249Ka year
Peak month
July12.9× the quietest month
Top search term
bucket hat487K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £4.12 to £23.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.52 that is £3K to £5K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£4.12–£23.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #115 within Accessories. It carries 945 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
2.7%
Average rank
#115in Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
91

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bucket Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

64

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

23%

Top 20: 57%

Open market

56%

  • Zylioo15%
  • Yolev8%
  • Columbia7%
  • Umeepar5%
  • Malaxlx4%
  • FURTALK4%

Demand

Bucket Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.9×

Search terms

Top Bucket Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bucket hat487K/yr
  • bucket hats men200K/yr
  • mens bucket hat80K/yr
  • bucket hats women84K/yr
  • mens bucket hats46K/yr
  • bucket hats42K/yr
  • mens bucket hats uk29K/yr
  • bucket hat men31K/yr
  • womens bucket hat26K/yr
  • festival hat22K/yr

Reviews and returns

What reviews say buyers love and hate about Bucket Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.39

On the small size

did not fit

Larger Than Expected

Quality-Overall6%+1.12

They are cheap and look it

Poor quality

Disappointed with the quality

Value For Money3%+0.47

not cheap

Priced seems a little high

not worth the £15

Strap/String Quality3%−0.02

States quite clearly that includes a chin strap, does not

although chin strap a little to small

Material Quality3%+0.18

I was a bit less impressed with the material quality of the brim which had a strange texture for me - almost paper like in an odd way

material not as thick a quality as expected

Material thinner than I'd like

Love

Quality-Overall24%+1.12

Great quality, packed well arrived quickly

Excellent product

Seems well made

Size-Overall22%−0.39

Comfortable fit as well

Fits perfectly

fits comfortably for me

Value For Money9%+0.47

Good value

Excellent value for money

excellent value

Comfort-Overall6%+0.79

Comfortable

comfortable to wear

Nice hat and comfortable

Color5%+0.24

it's a very nice colour

the colour is a great neutral

the colours are great

Return

2.9% Return rate 92% Fixable by listing

Size-Overall77%▅███▇█

On the small size

did not fit

Larger Than Expected

Color4%▁▁█▄▅▇

got grey

Wrong colour arrived

Advertised Vs Actual Product3%▁▇█▄▅▄
Shape/Style3%█▇▁▄▄▅

Awkward shape

no shape whatsoever

Quality-Overall3%▁▁▁▆▇█

They are cheap and look it

Poor quality

Disappointed with the quality

FAQ

Common Bucket Hat questions

Answered from the same tracked data.