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Bucket Hat

Pass

Bucket Hat scores 68 out of 100, a Pass. Shoppers spend an estimated $249K a year here, search demand grew +381.3% this quarter, and an estimated 2.9% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£249K/yr1.2M searches / yr
90-day growth
+381.3%search demand this quarter
Competition
23%top-5 click share · 49 brands · 64 sellers

Flapen Score

Bucket Hat against its category

The dotted line is the Fashion average. Past it, Bucket Hat is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bucket Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bucket Hat 1.2M times last year and spent an estimated £249K. The top 5 brands take 40% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +381.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+381.3%
Conversion, latest week
1.9%
Market size, estimated
£249Ka year
Peak month
July12.9× the quietest month
Top search term
bucket hat487K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £4.12 to £23.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.52 that is £3K to £5K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£4.12–£23.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #115 within Accessories. It carries 945 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
2.7%
Average rank
#115in Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
945per listing
Listings tracked
91

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bucket Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

64

Est. top-5 brand share

40%

Top 20: 80%

Est. top-5 click share

23%

Top 20: 57%

Open market

56%

  • Zylioo15%
  • Yolev8%
  • Columbia7%
  • Umeepar5%
  • Malaxlx4%
  • FURTALK4%

Demand

Bucket Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.9×

Search terms

Top Bucket Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bucket hat487K/yr
  • bucket hats men200K/yr
  • mens bucket hat80K/yr
  • bucket hats women84K/yr
  • mens bucket hats46K/yr
  • bucket hats42K/yr
  • mens bucket hats uk29K/yr
  • bucket hat men31K/yr
  • womens bucket hat26K/yr
  • festival hat22K/yr

Reviews and returns

What reviews say buyers love and hate about Bucket Hat

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
2.9%of orders come back
“On the small size”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bucket Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data