Bts
MaybeReturns run at only 0.7% of orders. But shoppers spend only $67K a year here, so Bts is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £67K/yr445K searches / yr
- 90-day growth
- +24.6%search demand this quarter
- Competition
- 41%top-5 click share · 32 brands · 80 sellers
Flapen Score
Bts against its category
The dotted line is the Fashion average. Past it, Bts is stronger. Inside it, weaker.
Market
The Bts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bts 445K times last year and spent an estimated £67K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 445K
- Growth, 90 days vs prior 90
- +24.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £67Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- bts292K searches a year
02 · Price
A sale here is worth £10.97.
Listings sell for £10.97 on average, from £3.42 to £24.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.97 that is £0 to £1K a year per listing.
- Average price
- £10.97under the $15 to $100 sweet spot
- Price range
- £3.42–£24.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #1,355 within Jewellery. It carries 545 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 88%
- Out of stock, average day
- 17.5%
- Average rank
- #1,355in Jewellery
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 545per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 1 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Bts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daily Apparel Sam and Colby XPLR Merch Hoodie Long Sleeve Sweatshirt Casual Pullover Hoodies Unisex Tops for Uk Mens/Women/Kids Hip Hop Casual Streetwear for Fans Black
- Price
- £14.03
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago

Zulu Image BTS Band A4 Printed Autograph Photo Reproduction Print Picture Display No42 Black
- Price
- £8.97
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 4y ago

BTS Inspired K Pop Band Autograph Birthday Card Music Fan Celebrity Style Inspired Reproduction Signed Celebration Greeting Card With Envelope no2041
- Price
- £3.42
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 5mo ago

LXOrdora Retro Baseball Cap Star Embroidery Washed Cotton Hats Beige
- Price
- £11.68
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 9mo ago

SKZ Hoodie Women Do it Album Jacket Zip Up SKZ Merch Y2K Sweat
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 6mo ago
Trending
90-day click momentum
LXOrdora Retro Baseball Cap Star Embroidery Washed Cotton Hats Beige
- Price
- £11.68
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 9mo ago

Grupo Erik BTS A5 Academic Diary 2026-2027 Week to View - BTS Merch Gifts
- Price
- £11.13
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 2mo ago

SKZ Hoodie Women Do it Album Jacket Zip Up SKZ Merch Y2K Sweat
- Price
- £8.26
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 6mo ago

Daily Apparel Sam and Colby XPLR Merch Hoodie Long Sleeve Sweatshirt Casual Pullover Hoodies Unisex Tops for Uk Mens/Women/Kids Hip Hop Casual Streetwear for Fans Black
- Price
- £14.03
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago

LXOrdora Retro Baseball Cap Star Embroidery Washed Cotton Hats Wine Red
- Price
- £11.76
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 9mo ago
Newest
by launch date
Grupo Erik BTS A5 Academic Diary 2026-2027 Week to View - BTS Merch Gifts
- Price
- £11.13
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 2mo ago

QKEOISUD Bts Bracelets Kpop Bracelets for Womens Adjustable Stainless Steel Chain Charm Bracelet with Adorable Cartoon Character Pendants Fashion Bts Jewellery Gifts for Fans
- Price
- £5.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Grupo Erik Ceramic Mug - BTS Merch | 12.3 oz - 350 ml Coffee Mug Tea Cool Mugs and Cups Black Mugs | BTS Gifts Under 15 Pounds K-Pop Music Gifts
- Price
- £13.72
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 4mo ago

BTS Inspired K Pop Band Autograph Birthday Card Music Fan Celebrity Style Inspired Reproduction Signed Celebration Greeting Card With Envelope no2041
- Price
- £3.42
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 5mo ago

NlsqUK Boys Group Keychain Silicone Keychain Cute Keyring Pendant Gifts for Fans
- Price
- £7.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
80
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
41%
Top 20: 79%
Open market
47%
- Generic13%
- Daily Apparel13%
- Zulu Image10%
- LXOrdora7%
- Driflo5%
- Grupo Erik5%
Demand
Bts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Bts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bts292K/yr
- bts merch102K/yr
- bts merchandise29K/yr
- bts gifts17K/yr
- official bts merchandise5K/yr
Reviews and returns
What reviews say buyers love and hate about Bts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It came much bigger than I expected
small
I wish they had this in mote sizes
Cheap and cheerful
Quality is not that good
Poor quality and sizing
I do notice a little paint chip on his side
Photo does not look like the girls in the group
False advertising
Did have a very strong chemical smell to it
Love
Good quality
The quality is amazing it is so soft
All I'll say that is not a criticism as this one is just fine
Great price
A bargain
Its perfect if you collect photocards as it comes with one of each member
My 12 year old loves all things BTS so these were a perfect stocking filler
Perfect present
Perfect gift for a BTS Army
Perfect size
The size isnt too bad either you can get plenty in there
Return
0.7% Return rate 71% Fixable by listing
It came much bigger than I expected
small
I wish they had this in mote sizes
Photo does not look like the girls in the group
False advertising
Cheap and cheerful
Quality is not that good
Poor quality and sizing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bts questions
Answered from the same tracked data.









