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Brown Tights

Fail

Demand is soft, at -84.0% this quarter, so Brown Tights is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£56K/yr398K searches / yr
90-day growth
-84.0%search demand this quarter
Competition
30%top-5 click share · 18 brands · 23 sellers

Flapen Score

Brown Tights against its category

The dotted line is the Fashion average. Past it, Brown Tights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Tights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Tights 398K times last year and spent an estimated £56K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-84.0%
Conversion, latest week
2.0%
Market size, estimated
£56Ka year
Peak month
December50.2× the quietest month
Top search term
brown tights230K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £4.08 to £16.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.17 that is £2K to £4K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£4.08–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #154 within Socks & Tights. It carries 1,221 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#154in Socks & Tights
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,221per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Brown Tights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

30%

Top 20: 73%

Open market

15%

  • EVERSWE26%
  • FALKE15%
  • Romartex14%
  • JUST BEAUTY TOUCH14%
  • SENTELEGRI11%
  • Aurellie6%
  • Open — no brand owns it (12 brands, 15%)

Demand

Brown Tights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 50.2×

Search terms

Top Brown Tights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown tights230K/yr
  • brown tights women72K/yr
  • dark brown tights9K/yr
  • brown tights women 40 denier14K/yr
  • tights brown4K/yr
  • chocolate brown tights15K/yr
  • ladies brown tights8K/yr
  • brown tights 30 denier7K/yr
  • womens brown tights8K/yr
  • brown opaque tights7K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Tights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.08

Got holes in immediately not the best quality

Poor quality

Poor quality - torn straight away

Color17%−0.13

The brown is a yucky colour too - I should have stuck with m

Wrong colour paletter

inconsistent colour

Size-Overall16%+2.59

very small fit

Tights

Received a faulty pair in which one leg was too tight

Thickness7%−0.08

Not sheer

Really thin

These are not sheer as shown in the photo

Durability7%−0.10

Not durable

Horrendous quality, tore the first time I wore them

Love

Quality-Overall23%+0.08

Great tights

Excellent quality

Overall, a good reliable pair

Color19%−0.13

Nice colour

Beautiful sheer appearance and gorgeous colour

Perfect colour and size

Size-Overall17%+2.59

Perfect fit

Good size

The size is so perfect

Value For Money7%+0.92

I think the tights are good value for money

Good value for money and looks great

Well worth the money

Comfort-Overall5%

Comfortable

comfortable to wear

Very comfy to wear too

Return

2.0% Return rate 83% Fixable by listing

Color61%▄▄▅▇▇█

The brown is a yucky colour too - I should have stuck with m

Wrong colour paletter

inconsistent colour

Size-Overall14%█▅▅▁▃▃

very small fit

Tights

Received a faulty pair in which one leg was too tight

Gap/Hole5%▄█▄▁▁▁

Got holes in immediately not the best quality

Hole after 2h of wear

Quality-Overall5%▄▇▃█▄▁

Got holes in immediately not the best quality

Poor quality

Poor quality - torn straight away

Advertised Vs Actual Product2%██▄▁▁▇

not as shown in the picture - sheer

FAQ

Common Brown Tights questions

Answered from the same tracked data.