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Brown Tie

Fail

Prices span $4.04–$9.65, mostly outside the sweet spot, so Brown Tie is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£48K/yr103K searches / yr
90-day growth
+68.0%search demand this quarter
Competition
79%top-5 click share · 8 brands · 10 sellers

Flapen Score

Brown Tie against its category

The dotted line is the Fashion average. Past it, Brown Tie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Tie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Tie 103K times last year and spent an estimated £48K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +68.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+68.0%
Conversion, latest week
7.3%
Market size, estimated
£48Ka year
Top search term
brown tie58K searches a year

02 · Price

A sale here is worth £6.34.

Listings sell for £6.34 on average, from £4.04 to £9.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.34 that is £2K to £3K a year per listing.

Average price
£6.34under the $15 to $100 sweet spot
Price range
£4.04–£9.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
7.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #144 within Accessories. It carries 1,469 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#144in Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,469per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Brown Tie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • HISDERN54%
  • Enlision15%
  • HOULIFE9%
  • Gusleson8%
  • RBOCOTT7%
  • S&W SHLAX&WING4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Brown Tie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 3.9× · 9 of 12 months tracked

Search terms

Top Brown Tie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown tie58K/yr
  • brown tie and pocket square11K/yr
  • brown pocket square5K/yr
  • brown ties for men9K/yr
  • chocolate brown tie5K/yr
  • light brown tie5K/yr
  • mens brown tie5K/yr
  • dark brown tie5K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Tie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.32

super super skinny

Love

Quality-Overall44%+2.92

really good quality tie

Good quality

made well

Value For Money14%+0.62

Great value

Design-Overall14%+0.62

Great design

Perfectly designed, elegant

Size-Overall11%−0.32

Perfect fit

Fits perfectly and is good quality, too

it sits nicely once tied

Color10%+0.43

The colour looks good in person

bought to match a dress colour which it did lovely

Exactly the colour shown

Return

7.3% Return rate 81% Fixable by listing

Color53%█▇▅█▇█
Size-Overall15%▄▂█▄▅▄

super super skinny

Thin8%▁█▅▆▃▃
Waist Fit3%▁▁▃█▁▃
Advertised Vs Actual Product3%█▅▅▁▃▁

FAQ

Common Brown Tie questions

Answered from the same tracked data.