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Brown Leggings

Fail

Demand is soft, at -66.7% this quarter, so Brown Leggings is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£13K/yr165K searches / yr
90-day growth
-66.7%search demand this quarter
Competition
47%top-5 click share · 18 brands · 21 sellers

Flapen Score

Brown Leggings against its category

The dotted line is the Fashion average. Past it, Brown Leggings is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Leggings 165K times last year and spent an estimated £13K. The top 5 brands take 71% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-66.7%
Conversion, latest week
0.7%
Market size, estimated
£13Ka year
Top search term
brown leggings women75K searches a year

02 · Price

A sale here is worth £11.59.

Listings sell for £11.59 on average, from £5.57 to £23.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.59 that is £0 to £1K a year per listing.

Average price
£11.59under the $15 to $100 sweet spot
Price range
£5.57–£23.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #38 within Sport Specific Clothing. It carries 6,073 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
23.9%
Average rank
#38in Sport Specific Clothing
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,073per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Brown Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£521£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

21

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

24%

  • VALANDY20%
  • JOYSPELS20%
  • SINOPHANT16%
  • Walifrey9%
  • Leafigure5%
  • Queenie Ke5%

Demand

Brown Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.1× · 9 of 12 months tracked

Search terms

Top Brown Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown leggings women75K/yr
  • brown leggings47K/yr
  • chocolate brown leggings for women uk7K/yr
  • brown gym leggings7K/yr
  • dark brown leggings4K/yr
  • womens brown leggings6K/yr
  • ladies brown leggings5K/yr
  • chocolate brown leggings6K/yr
  • brown leggings for women uk8K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Leggings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.22

Not the greatest

Quality not great

Poor

Thickness12%−0.07

Quite thin really

They are quite thin material

Do feel thin

Material Quality10%−0.14

Cheap quality material

Disappointed with the fabric of the leggings - was very thin & see-through

Very thin material and see through

Exercise/Sports Suitability7%−0.07

Not gym leggings

Not good for squating or a lot of bending down

Not gym leggings these are normal leggings not impressed at all

Size-Overall7%+1.46

Bigger than I thought

Just came today looked like they were guna be way too small as I got the s-m

Love

Size-Overall18%+1.46

Good fit

fits like a glove

Fits to size

Soft Feel18%

Lovely soft material

Soft leggings

Lovely and soft

Comfort-Overall15%+0.99

Feel comfortable

Wash well and extremely comfortable

comfortable to wear

Quality-Overall9%−0.22

Good Quality, Good quality, Quick delivery

Great quality leggings

Great product

Color7%

The colour was beautiful

Brilliant leggings brilliant price going to order more colors

l now have them in several colours just amazing value

Return

5.5% Return rate 41% Fixable by listing

Size-Overall19%▅▄▆▆█▆

Bigger than I thought

Just came today looked like they were guna be way too small as I got the s-m

Material Quality15%▇▆▅▇▇█

Cheap quality material

Disappointed with the fabric of the leggings - was very thin & see-through

Very thin material and see through

Color14%▄▆▇▅██

they were a strange colour - not to my liking

Thin13%█▆▄▆▃▄

Thin material

Transparency8%▆█▅▄▃▆

See through

it is a bit see thru

I wouldn't want to wear these out they are quite see through

FAQ

Common Brown Leggings questions

Answered from the same tracked data.