Brown Leather Wallet
FailDemand is soft, at -5.4% this quarter, so Brown Leather Wallet is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £111K/yr165K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 29%top-5 click share · 25 brands · 76 sellers
Flapen Score
Brown Leather Wallet against its category
The dotted line is the Fashion average. Past it, Brown Leather Wallet is stronger. Inside it, weaker.
Market
The Brown Leather Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brown Leather Wallet 165K times last year and spent an estimated £111K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £111Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- tommy hilfiger wallet38K searches a year
02 · Price
A sale here is worth £26.56.
Listings sell for £26.56 on average, from £8.83 to £59.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.56 that is £0 to £3K a year per listing.
- Average price
- £26.56inside the $15 to $100 sweet spot
- Price range
- £8.83–£59.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #621 within Luggage & Travel Gear. It carries 4,995 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 93%
- Out of stock, average day
- 9.0%
- Average rank
- #621in Luggage & Travel Gear
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,995per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Brown Leather Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tommy Hilfiger Mens Eton Mini Wallet Black (Black) One Size
- Price
- £26.53
- Rating
- 4.7/5
- Reviews
- 2,816
- Age
- 11y ago

Tommy Hilfiger Mens Eton Leather Wallet Black (Black) One Size
- Price
- £21.66
- Rating
- 4.7/5
- Reviews
- 4,471
- Age
- 10y ago

Tommy Hilfiger Mens Eton Wallet with Coin Pocket Black (Black) One Size
- Price
- £31.91
- Rating
- 4.6/5
- Reviews
- 6,484
- Age
- 10y ago

Tommy Hilfiger Mens Eton Wallet with Coin Pocket Black (Black) One Size
- Price
- £32.00
- Rating
- 4.6/5
- Reviews
- 6,465
- Age
- 10y ago

Tommy Hilfiger Mens Eton Trifold Wallet with Coin Pocket Black (Black) One Size
- Price
- £35.67
- Rating
- 4.5/5
- Reviews
- 2,600
- Age
- 11y ago
Trending
90-day click momentum
Ted Baker London prugs-Embossed Corner Leather Bifold Brown
- Price
- £32.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Ted Baker London prugs-Embossed Corner Leather Bifold Black
- Price
- £41.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Timberland Mens Leather Passcase Security RFID Wallet Billfold Black One Size
- Price
- £18.42
- Rating
- 4.6/5
- Reviews
- 28,886
- Age
- 9y ago

Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
- Price
- £8.94
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 9mo ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago
Newest
by launch date
Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
- Price
- £8.94
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 9mo ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

SCHLATUM Mens Leather Wallet Bifold RFID Blocking Vertical Large Capacity with Zipper Coin Pocket 2 ID Windows 17 Card Slots Coffee
- Price
- £22.43
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago

GSG SINCE 1998 Mens Leather Wallet with Coin Pocket RFID Blocking Genuine Cowhide Bifold Wallet Large Capacity with 17 Card Slots 2 Large ID Windows 2 Note Compartments Brown
- Price
- £20.72
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 2y ago

Ted Baker London prugs-Embossed Corner Leather Bifold Black
- Price
- £41.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
76
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
29%
Top 20: 59%
Open market
21%
- Tommy Hilfiger41%
- Timberland16%
- Fossil8%
- Ted Baker8%
- SCHLATUM3%
- BIAL2%
Demand
Brown Leather Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Brown Leather Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tommy hilfiger wallet38K/yr
- timberland wallet24K/yr
- brown leather wallet12K/yr
- fossil wallet men11K/yr
- tommy hilfiger wallet men10K/yr
- ted baker wallet9K/yr
- tommy hilfiger mens wallet13K/yr
- lacoste wallet6K/yr
- mens brown leather wallet7K/yr
- calvin klein wallets for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Brown Leather Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Coin pocket too small
Large
Too small
to be honest ot didnt look at alll leathery like in the pictture
Not leather
smells so strongly of leather I had to douse it in perfume
Not great quality
Looks too cheap
Very poor product from Boss or fake
difficult to find a pocket to fit
Doesn't have a coin pocket
No sip or pocket to
Too chunky
But bit thin
Very slim
Love
Good quality wallet
Great wallet, well made
Excellent product
Excellent value for money
Reasonably priced
Good value
loads of space pockets for everything
Excellent lots of card slots
Plenty of pockets
Made out of good leather
Perfect size good quality leather
Quality leather
Does the job
As described
As ordered and just what we were looking for
Return
2.4% Return rate 66% Fixable by listing
Coin pocket too small
Large
Too small
Not great quality
Looks too cheap
Very poor product from Boss or fake
difficult to find a pocket to fit
Doesn't have a coin pocket
No sip or pocket to
Its bulky
a little bulky
A little bulky
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brown Leather Wallet questions
Answered from the same tracked data.









