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Brown Leather Wallet

Fail

Demand is soft, at -5.4% this quarter, so Brown Leather Wallet is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£111K/yr165K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
29%top-5 click share · 25 brands · 76 sellers

Flapen Score

Brown Leather Wallet against its category

The dotted line is the Fashion average. Past it, Brown Leather Wallet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Leather Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Leather Wallet 165K times last year and spent an estimated £111K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.5%
Market size, estimated
£111Ka year
Peak month
December3.2× the quietest month
Top search term
tommy hilfiger wallet38K searches a year

02 · Price

A sale here is worth £26.56.

Listings sell for £26.56 on average, from £8.83 to £59.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.56 that is £0 to £3K a year per listing.

Average price
£26.56inside the $15 to $100 sweet spot
Price range
£8.83–£59.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #621 within Luggage & Travel Gear. It carries 4,995 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#621in Luggage & Travel Gear
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,995per listing
Listings tracked
75

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Brown Leather Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

76

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

29%

Top 20: 59%

Open market

21%

  • Tommy Hilfiger41%
  • Timberland16%
  • Fossil8%
  • Ted Baker8%
  • SCHLATUM3%
  • BIAL2%

Demand

Brown Leather Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Brown Leather Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger wallet38K/yr
  • timberland wallet24K/yr
  • brown leather wallet12K/yr
  • fossil wallet men11K/yr
  • tommy hilfiger wallet men10K/yr
  • ted baker wallet9K/yr
  • tommy hilfiger mens wallet13K/yr
  • lacoste wallet6K/yr
  • mens brown leather wallet7K/yr
  • calvin klein wallets for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Leather Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.14

Coin pocket too small

Large

Too small

Leather Quality15%−0.07

to be honest ot didnt look at alll leathery like in the pictture

Not leather

smells so strongly of leather I had to douse it in perfume

Quality-Overall10%+2.67

Not great quality

Looks too cheap

Very poor product from Boss or fake

Pockets/Compartments7%+0.12

difficult to find a pocket to fit

Doesn't have a coin pocket

No sip or pocket to

Thickness5%−0.01

Too chunky

But bit thin

Very slim

Love

Quality-Overall37%+2.67

Good quality wallet

Great wallet, well made

Excellent product

Value For Money11%+1.09

Excellent value for money

Reasonably priced

Good value

Pockets/Compartments10%+0.12

loads of space pockets for everything

Excellent lots of card slots

Plenty of pockets

Leather Quality8%−0.07

Made out of good leather

Perfect size good quality leather

Quality leather

Advertised Vs Actual Product7%

Does the job

As described

As ordered and just what we were looking for

Return

2.4% Return rate 66% Fixable by listing

Size-Overall46%█▇▇▆▇▇

Coin pocket too small

Large

Too small

Quality-Overall9%▄▅█▄▄▅

Not great quality

Looks too cheap

Very poor product from Boss or fake

Pockets/Compartments7%▃█▆█▅▆

difficult to find a pocket to fit

Doesn't have a coin pocket

No sip or pocket to

Weight Heavy5%█▅▂▃▆▆

Its bulky

a little bulky

A little bulky

Advertised Vs Actual Product4%▁▂█▇▄█

FAQ

Common Brown Leather Wallet questions

Answered from the same tracked data.