Skip to content

Brown Knee High Boots

Fail

Demand is soft, at -59.0% this quarter, so Brown Knee High Boots is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£6K/yr297K searches / yr
90-day growth
-59.0%search demand this quarter
Competition
20%top-5 click share · 20 brands · 36 sellers

Flapen Score

Brown Knee High Boots against its category

The dotted line is the Fashion average. Past it, Brown Knee High Boots is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Knee High Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Knee High Boots 297K times last year and spent an estimated £6K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-59.0%
Conversion, latest week
0.1%
Market size, estimated
£6Ka year
Top search term
brown knee high boots45K searches a year

02 · Price

A sale here is worth £27.29.

Listings sell for £27.29 on average, from £12.01 to £63.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.29 that is £0 to £3K a year per listing.

Average price
£27.29inside the $15 to $100 sweet spot
Price range
£12.01–£63.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #663 within Shoes. It carries 1,457 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
55%
Out of stock, average day
30.1%
Average rank
#663in Shoes
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,457per listing
Listings tracked
93

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brown Knee High Boots products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

£0£130£259£389£5181101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

36

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

20%

Top 20: 49%

Open market

13%

  • Lilley23%
  • ESSEX GLAM22%
  • DREAM PAIRS17%
  • Amazon Essentials11%
  • Rocket Dog7%
  • ziitop5%
  • Open — no brand owns it (14 brands, 13%)

Demand

Brown Knee High Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked

Search terms

Top Brown Knee High Boots search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown knee high boots45K/yr
  • brown ankle boots women44K/yr
  • brown knee high boots women42K/yr
  • womens brown boots29K/yr
  • brown ankle boots16K/yr
  • brown boots knee high6K/yr
  • brown boots for women8K/yr
  • knee high brown boots10K/yr
  • brown suede boots women22K/yr
  • brown boots women knee high11K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Knee High Boots

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Wrong size”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brown Knee High Boots questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data