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Brown Knee High Boots

Fail

Demand is soft, at -59.0% this quarter, so Brown Knee High Boots is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£6K/yr297K searches / yr
90-day growth
-59.0%search demand this quarter
Competition
20%top-5 click share · 20 brands · 36 sellers

Flapen Score

Brown Knee High Boots against its category

The dotted line is the Fashion average. Past it, Brown Knee High Boots is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Knee High Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brown Knee High Boots 297K times last year and spent an estimated £6K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -59.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-59.0%
Conversion, latest week
0.1%
Market size, estimated
£6Ka year
Top search term
brown knee high boots45K searches a year

02 · Price

A sale here is worth £27.29.

Listings sell for £27.29 on average, from £12.01 to £63.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.29 that is £0 to £3K a year per listing.

Average price
£27.29inside the $15 to $100 sweet spot
Price range
£12.01–£63.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #663 within Shoes. It carries 1,457 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
55%
Out of stock, average day
30.1%
Average rank
#663in Shoes
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,457per listing
Listings tracked
93

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brown Knee High Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£130£259£389£5181101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

36

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

20%

Top 20: 49%

Open market

13%

  • Lilley23%
  • ESSEX GLAM22%
  • DREAM PAIRS17%
  • Amazon Essentials11%
  • Rocket Dog7%
  • ziitop5%
  • Open — no brand owns it (14 brands, 13%)

Demand

Brown Knee High Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.0× · 8 of 12 months tracked

Search terms

Top Brown Knee High Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown knee high boots45K/yr
  • brown ankle boots women44K/yr
  • brown knee high boots women42K/yr
  • womens brown boots29K/yr
  • brown ankle boots16K/yr
  • brown boots knee high6K/yr
  • brown boots for women8K/yr
  • knee high brown boots10K/yr
  • brown suede boots women22K/yr
  • brown boots women knee high11K/yr

Reviews and returns

What reviews say buyers love and hate about Brown Knee High Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%+1.17

Wrong size

a bit big for me

very narrow fit

Comfort-Overall10%+1.47

Wasnt comfortable and fit near the calf was not good

untidy to look at

Nice looking shoe not overly comfy

Durability8%−0.12

Dont buy they dont last

after wearing again only 1 day the insoles came off again

Heel Support6%−0.07

Very uncomfortable on inside heels

Zipper Quality6%−0.07

as no side zip couldnt get my feet in

Love

Comfort-Overall28%+1.47

Comfortable and stylish

Very comfy and the size is accurate

are comfortable to wear

Size-Overall26%+1.17

Lovely fit boots

These boots fit well

Fit well

Value For Money14%+1.21

Reasonably priced

Good value

Good value for money

Quality-Overall7%−0.10

Great quality

seem well made

These boots are great quality

Color4%

The colour is spot on

The colour is nice

Exactly matches to colour good one

Return

5.9% Return rate 71% Fixable by listing

Size-Overall42%▇▇█▇▇▇

Wrong size

a bit big for me

very narrow fit

Feet Fit19%▇▆▇▅██

still couldnt get my foot in

so I did not heed the other reviews that said these were narrow

Width9%▅▅▃▅▄█
Comfort-Overall5%▄█▅▅▇▃

Wasnt comfortable and fit near the calf was not good

untidy to look at

Nice looking shoe not overly comfy

Color3%█▁▄▃▁▂

FAQ

Common Brown Knee High Boots questions

Answered from the same tracked data.